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Only 50 Will Own It This Year
This Winter’s Most Exclusive Interior Design Statement—Secure Yours
Owning Le Plaid des Montagnes is more than just adding warmth to your home—it’s about embracing a sense of comfort and timeless style. Crafted from the rarest, most luxurious wool, each throw is designed to reflect the cozy elegance of the Alps.
With only 50 pieces available, this is your chance to own a piece of exclusive mountain luxury. By securing your edition, you’re bringing unparalleled warmth, comfort, and style into your home, creating a space that exudes coziness and sophistication.
Secure Your Edition Today
The Ultimate Throw Blanket for Alpine Home Interiors
Drawing inspiration from vintage Alpine art, Le Plaid des Montagnes is more than a luxury throw blanket—it's a tribute to the timeless beauty of the world’s most iconic mountain resorts.
From Gstaad to Courchevel, these designs capture the charm and elegance of Alpine culture. Owning one of these exclusive editions is a statement of taste and refinement, elevating your home with a piece that embodies luxury, comfort, and natural beauty.
Each edition throw enhances your living space with the serene sophistication of the Alps. By securing your exclusive piece, you’re joining a select group of individuals who value tradition, craftsmanship, and the finer things in life—all woven into one extraordinary creation.
The Throw Blanket Collection
Explore our collection of Le Plaid des Montagnes, where each throw blanket honors the legendary charm of the world’s most iconic Alpine resorts.
From the luxurious slopes of Gstaad to the rustic elegance of Courchevel, each limited edition design is a tribute to the natural beauty and cultural heritage that define these legendary mountain destinations.
Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry
Le Plaid des Montagnes is crafted with the finest Cashwool, a unique material that exceeds even cashmere in both softness and durability.
Each limited edition piece is designed in Geneva, the heart of luxury, and meticulously produced in Italy, the world-renowned hub of high-end textiles.
This combination of Swiss precision and Italian craftsmanship makes each Le Plaid des Montagnes throw blanket a collector’s treasure.
Our artisans create Le Plaid des Montagnes only once a year in limited quantities. Securing one of these pure wool throws for your home means owning a rare and exclusive piece of textile art that will never be mass-produced.
Italy’s rich tradition of producing luxury fabrics ensures that your throw blanket is not only elegant, but also of the highest quality—a timeless creation that transcends fleeting trends.
Secure This Coveted Piece For Your Interior
Why Choose Viñas Genève for Your Home Interior
Luxury Without the Retail Markup
By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands.
This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value.
Swiss Luxury Meets Timeless Taste
Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for.
Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home.
Enduring Elegance, Crafted to Last
Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time.
All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury.
A Rare Opportunity, Only Once a Year
Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece—once the reservations close, the opportunity won’t come again until next year.
Experience the Luxury Feel of Cashwool®
Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere.
An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance.
Crafted by the Masters of Luxury Textiles
Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship.
Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality.
Limited Editions, Only Once a Year: Don’t Miss Your Chance
Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively by preorder, every edition is as unique as the resorts it represents.
Once reservations close, no more will be available until the next run.
Preorder your exclusive piece today and own a true luxury masterpiece—an elegant addition to your home that reflects the fascination of the most iconic Alpine resorts.
The Art of the Throw Blanket: History, Elegance, and Modern Luxury
The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting.
Viñas Genève redefines this tradition with Le Plaid des Montagnes (namely The Mountain Throw), positioning at the forefront of luxury by combining exquisite Italian craftsmanship with classic Swiss design and a vintage touch.
With Le Plaid des Montagnes, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any Alpine or winter residence, providing both style and comfort.
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Frequently Asked Questions
Why are Viñas Genève creations available only by preorder?
Our throws are made in strictly limited quantities to ensure the highest quality.
By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques.
This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise.
How long will it take to receive my throw after I place a preorder?
Once the pre-order window is closed, here’s the estimated timeline:
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Production: 70–80 days
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Quality control and packaging: 2–5 days
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Delivery to your home: 1–2 days
We will keep you informed at every step and notify you if there are any delays.
Can I return my throw blanket if I change my mind?
Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details.
Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility.
What makes Cashwool® better than cashmere or any other luxurious wool yarn?
Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear.
This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it.
Why are Viñas Genève throws more exclusive than other luxury throws?
Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces.
Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity.
Once the preorder window closes, no more throws or pillows will be available until we announce the next production run.
Can I track the progress of my order?
Absolutely.
We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship.
If there are any delays, we’ll notify you immediately so you’re always informed.
How do I care for my Cashwool® throw blankets?
To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water.
Always store your throw in a cool, dry place to preserve their softness and durability over time.
Hear What Viñas Genève Owners Say
Elise, Zurich
The perfect combination of elegance and warmth! This throw reminds me of cozy Alpine getaways. I love that it’s a limited edition—it feels like I own something truly special.
Jessica, Aspen
I draped my Plaid des Montagnes over the sofa, it transformed the room. It’s incredibly soft, warm, and carries a sense of exclusivity I just love!
Marie, Chamonix
Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for.
Isabella, Milan
Never owned anything like it. The quality is amazing, and the design takes me back to the Alpine resorts I adore. It’s both a beautiful decor piece and incredibly functional.
Viñas Genève: Works of Textile Art in Interior Design
Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury.
Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.