Our Quality
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A Devouring Obsession
Cashwool: The Mark of Excellence
For our throw blankets and decorative pillows, we have selected Cashwool, an extra-fine Merino wool yarn that exceeds even the purest cashmere in softness, exclusivity, and durability.
This choice is not incidental: Cashwool represents the epitome of the knitting tradition. It is an incredibly soft wool, of absolute whiteness, which grants brightness and structure to every shade of color.
The production of Cashwool follows a specific process, designed and refined by our artisans, to maintain a total level of quality that embraces the product, the individual, and the environment.
An Alliance of Craftsmanship and Innovation
An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is the result of the alliance between artisanal craftsmanship and technical innovation.
This unique, extra-fine Merino wool is the result of anticipating future luxury trends by envisioning a soft, warm, and lightweight yarn that is suitable for active lifestyles and will last for many years.
This forward-thinking vision has revolutionized the way pure combed wool is made.
A Commitment to a Sustainable Future
At Viñas Genève, we understand that sustainability and ethics are not options but imperatives. Our commitment to a greener and fairer future is reflected in every aspect of our production.
Responsible Material Choices
Our iconic throw blankets and accent pillows are all made from Cashwool, an extra-fine Merino wool yarn known not only for its superior quality but also for its environmentally friendly production process.
We select our materials with consideration for their ecological impact, prioritizing suppliers who share our sustainability values.
Conscious and Ethical Manufacturing
The manufacturing of each throw blanket and pillow at Viñas Genève is the result of a careful process that adheres to the strictest ethical standards.
We work with carefully selected artisans and workshops where working conditions are fair and equitable, ensuring that each product is not only beautiful but also ethically crafted.