Detail of the Plaid des Villes | Viñas Genève

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Taste is Quiet

Why Choose Viñas Genève for Your Home Interior

At Viñas Genève, we know that true luxury quietly lies in the details. From the finest materials to world-class craftsmanship, every creation is designed and crafted with utmost care and precision.

Our throw blankets are more than just home decor: they are works of art, created to bring comfort, exclusivity and style into your home interior.

Here are the facts that set Viñas Genève apart and make our creations the ultimate choice for those who value quality, sophistication, and timeless beauty.

Experience the Luxury Feel of Cashwool®

Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere.

An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance.

Enduring Elegance, Crafted to Last

Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time.

All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury.

A Rare Opportunity, Only Once a Year

Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year.

Swiss Luxury Meets Timeless Taste

Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for.

Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home.

Crafted by the Masters of Luxury Textiles

Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship.

Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality.

Luxury Without the Retail Markup

By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands.

This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value.

Conscious and Ethical Manufacturing

The manufacturing of each throw blanket at Viñas Genève is the result of a careful process that adheres to the strictest ethical standards.

We work with carefully selected artisans and workshops where working conditions are fair and equitable, ensuring that each product is not only beautiful but also ethically crafted.

Our Maison

Hear What Viñas Genève Owners Say

Customer Testimonials | Luxury Throw Blankets & Pillows | Viñas Genève

Anne, London

A perfect addition to my home. It is sooo soft, and it's a limited edition, it makes it even more special. Couldn't be happier!

Lena, Zurich

Exquisite quality and beautifully designed. I’m proud to have something so unique in my home, it’s truly a statement piece!

Marie, Chamonix

Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for.

Sophie, Paris

I adore my Viñas plaid! It adds such class and elegance to my living room. The quality is superb, and it’s amazing to own something so rare.

Limited Editions, Only Once a Year: Don’t Miss Your Chance

Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively in limited batches, every edition is as unique as the cities it represents.

Once reservations close, no more will be available until the next run.

Order your exclusive piece today and own a true luxury masterpiece, an elegant addition to your home that reflects the prestige of the world’s most iconic cities.

Latest Collection

Frequently Asked Questions

Why are Viñas Genève throws available only by preorder?

Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise.

How long will it take to receive my throw after I place a preorder?

Once you place your order, here’s the estimated timeline: - Pre-order window: 15–20 days - Production: 70–80 days - Quality control and packaging: 2–5 days - Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays.

Can I return my throw if I change my mind?

Yes, you have the right to return your throw within 14 days of receiving it. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that the throw must be unused, in its original condition, and in its original packaging. Return shipping costs will be your responsibility unless the item is defective.

What makes Cashwool better than cashmere?

Cashwool is engineered to be even softer than cashmere, while offering greater durability and resistance to wear. This fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it.

Why are Viñas Genève throws more exclusive than other luxury throws?

Each edition of our throws and pillows is produced once a year in a limited run, making every throw a rare and coveted piece. Designed in Switzerland and crafted in Italy, our throws combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws will be available until the next production run.

Can I track the progress of my order?

Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed.

How do I care for my throw?

To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve its softness and durability over time.