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Where every creation begins at Viñas Genève Before any object takes form, a decisive moment takes place. It precedes the loom, the drawing and the finished piece. It determines everything that follows. At Viñas Genève, that decision begins with wool selection for luxury textiles. Before the first line is imagined, a question guides the process. Which fibre to choose. Where it comes from. What qualities it carries within its structure. This stage establishes responsibility. Once the material is defined, every subsequent gesture aligns with its nature. Origin as the first criterion In a global market where fibres travel across continents, origin shapes integrity. A fibre reflects its landscape. Climate, altitude, breeding practices and early processing influence its density, resilience and long-term performance. Understanding the origin of wool fibers creates a foundation for consistency. The wool selected for Viñas Genève originates in New Zealand, a territory known for stable breeding conditions and rigorous standards in merino cultivation. This provenance ensures uniformity, strength and refinement at the fibre level. Material selection takes place long before a collection is envisioned. Fibres are chosen for durability, structure and capacity to maintain form over time. This attention to origin provides the structural conditions for precision. Origin establishes the framework. Precision grows from it. Choosing a fibre means accepting its behaviour A fibre expresses multiple characteristics. It responds to tension, humidity and transformation. Preparation influences performance. Choosing a material requires an understanding of how it behaves under constraint and movement. Some fibres support defined structure. Others offer fluidity. Each direction influences the final textile. A regular fibre supports disciplined production. Stability strengthens every stage of development. At Viñas Genève, every decision relies on natural wool fiber sourcing, selected for balance and long-term coherence. The objective centers on structural integrity from the outset. A relationship built over time Material knowledge develops through repetition, testing and sustained collaboration with spinners and mills. Time reveals character. A fibre demonstrates its consistency across cycles, seasons and production batches. Continuity confirms reliability. This approach reflects a culture of luxury textile craftsmanship, shaped through enduring relationships with Italian ateliers who share exacting standards. Each batch undergoes evaluation. Each thread reflects accumulated experience. Material as the framework for creation Material shapes direction. When design grows from fibre, proportion emerges naturally. Structure aligns with substance. Form follows compatibility. At Viñas Genève, design responds to the fibre’s inherent qualities. Certain motifs align with its strength. Others yield to clearer expression. This discipline refines creativity and reinforces coherence. The choice of a high quality wool material determines structure, density and long-term behaviour well before any pattern appears. A foundational, silent decision Material influences more than appearance. It defines density, weight, drape and stability. Before the first thread reaches the loom, these parameters guide rhythm and proportion. They shape the technical adjustments that follow. This initial decision acts as a constant reference throughout the entire process. It provides quiet continuity. A textile culture rooted in reality This relationship with material belongs to a tangible textile culture built through decades of collaboration. The founder of Viñas Genève spent over twenty five years working with the creative studios of major French maisons. That experience cultivated a precise understanding of fibre behaviour and material discipline. Production unfolds in close partnership with an Italian textile workshop, where technical mastery meets cultural continuity. Material remains concrete. It is handled, evaluated and refined with attention. What the right choice makes possible A considered material selection creates structure. It sustains proportion. It supports precision. It anchors coherence from the first thread onward. Everything that follows rests on this foundation. A point of departure   Every textile begins long before transformation. The landscape precedes the fibre. The fibre precedes the thread. The thread precedes the fabric. At Viñas Genève, this sequence defines our standard .

Giving an object has become a delicate gesture. Care remains present, yet relationships have grown more layered over time. Tastes are defined, interiors carefully composed, preferences more nuanced. As lives become fuller, gifting often shifts from instinct to reflection. Thought replaces spontaneity, and alternatives naturally appear. In recent years, experiences have taken on this role. A dinner, a journey, a shared moment offer a clear answer to the challenge of choosing. They bring immediate emotion, ease of decision, and a promise contained within a single moment. Once lived, they settle quietly into memory. This evolution reveals a deeper change in our relationship to giving, to objects, and to time. This text does not aim to place objects and experiences in opposition. It observes why one has gained prominence and why, at the same time, certain objects continue to be chosen. They respond to a quieter expectation, shaped by duration rather than intensity. Why Giving an Object Feels More Delicate Today Offering an object now involves taking a position. It means choosing with someone else in mind. Reading their tastes, their way of living, their relationship to space. What once felt intuitive now calls for greater attention. Interiors have become deeply personal. Each object carries intention. It has been selected, placed, and lived with. Introducing something new into this balance requires sensitivity and confidence in one’s reading of the other. A sense of abundance also plays a role. Homes are already full. Gifting an object raises a simple, honest question: will it find its place and become part of daily life? Faced with these considerations, experiences appear as a natural alternative. They leave space untouched, offer clarity, and deliver emotion within a defined moment. The Appeal of Experiences Experiences offer immediacy. They create a distinct memory, often shared, anchored in a place and a moment. They open a pause in everyday life and leave behind a story that can be told. They also provide reassurance. Choices feel simpler. Adaptation comes easily. The gesture carries little uncertainty. Once lived, the experience completes its cycle. It remains as a memory and gradually takes its place among others. Daily gestures resume their course, unchanged. This is the very nature of experience: intense, contained, and finite. Objects and the Long Rhythm of Time An object follows a different rhythm. When chosen with care, it unfolds slowly. It enters life through repetition rather than intensity. The emotion it carries builds over time. Use after use, presence after presence, it becomes familiar. Its meaning deepens quietly, without demanding attention. For this reason, certain objects feel more challenging to give. They engage with duration. They enter intimacy. They witness ordinary moments - the ones that rarely become stories, yet shape everyday life. A throw belongs to this realm. Why a Throw Is a Meaningful Gift Giving a throw carries intention. It reflects a choice rather than convenience. A throw enters an interior, engages with space, and establishes a presence. Through its patterns, lines, and material, it shapes atmosphere and expresses a way of living. This presence calls for attention. Offering a throw means embracing a point of view and trusting one’s sensitivity. The object becomes part of daily life, both seen and felt. Presence, here, remains balanced. The throw expresses identity while allowing freedom. It adapts to the rhythms of the home and to the gestures of those who live with it. Its true impact unfolds in everyday moments. In the evening, as light softens. In the morning, while the house still rests. At these times, visual character gives way to touch and comfort. A throw structures an interior while leaving it open. It belongs to the eye and to the body alike. Giving a throw offers more than a moment. It introduces a lasting presence, one that lives in space and in time. Care continues quietly, without announcement. Giving with Ease, in a World Seeking Balance Today, conversations around restraint, clarity, and conscious choice shape the way we live. Certain objects align naturally with this mindset because they integrate rather than accumulate. A throw slips into gestures that already exist. Sitting down. Resting. Reading. Looking out at the world beyond a window. It supports habits already in place and settles in naturally. It also offers freedom. Use varies from day to day. It may be shared or kept close. Folded carefully or left within reach. Life decides. In this balance between presence and ease, the gesture of giving finds its place. Attention flows without pressure, expectation, or explanation. From Gesture to an Emotion That Grows The emotion carried by a gifted throw appears gradually. One evening, it comes to hand instinctively. One morning, it feels essential. One day, it simply belongs to the emotional landscape of the home. Thoughts then return to the person who offered it. The association feels natural and unforced. The object has become a quiet companion. This emotion differs from the memory of a journey. It speaks softly. Its strength lies in duration. It grows through repetition, through ordinary moments that shape daily life. The Object After the Experience Experiences complete their arc. Memory remains, and daily life resumes. The throw continues its role afterwards. When travel ends. When gatherings fade into recollection. It accompanies what follows, supporting everyday moments with consistency and familiarity. In this way, it extends the emotional gesture across time. What the Gift Becomes As time passes, the original moment of giving gently recedes. The object stays. The throw remains present in moments that ask for little. A calm end of the day. A book left open. A shared silence. Here, the gift transforms. The gesture gives way to presence. Perhaps this is what many seek when offering something meaningful: a form of care that continues quietly, woven into daily life. And when thought turns back to the giver, it does so with ease. A soft recognition. Something that feels entirely natural.

Swiss Identity is a collection of cashwool throws created by Viñas Genève, inspired by three strong Swiss symbols: the cow, the Poya, and the Swiss army blanket. These symbols belong to Swiss landscapes, traditions, and collective memory. They have shaped ways of living, seasonal rhythms, and everyday gestures. Over time, they have also become familiar references, often linked to images more than to daily experience. With the Swiss Identity collection, the intention is direct and concrete: to translate these symbols into objects meant to be used every day. The collection focuses on cashwool throws designed to find their place in a home, to accompany simple gestures, and to settle naturally into everyday life. Through material, touch, and time, the symbols move from representation to presence. This text explores how the Swiss Identity collection reinterprets heritage through use and daily familiarity. When Tribute Becomes Use A symbol remains alive when it continues to be used. Daily contact gives it meaning through familiarity and repetition. The Swiss Identity collection approaches tribute through use. Each cashwool throw is designed to move naturally within a home, guided by everyday gestures. Over time, the symbol it carries becomes familiar through touch and presence, settling into daily life as a quiet companion. The relationship builds gradually. The object becomes part of the home, accompanying moments without interrupting them. The Cow, or Stability Felt The cow is one of the most recognizable Swiss symbols. Closely linked to alpine landscapes and rural life, it has long represented continuity, grounding, and balance. Within the Swiss Identity collection, this symbol is translated through sensation. The cashwool rests on the shoulders with a balanced weight. The material settles naturally and remains in place. The body registers stability before the mind takes notice. Comfort here is steady and reassuring. It supports moments of pause, long evenings, and quiet mornings. Through repeated use, the symbol shifts from image to rhythm, offering reassurance through consistency. The Poya, or Movement Slowed The Poya traditionally represents movement. It tells the story of ascent to alpine pastures, guided by seasonal rhythm, patience, and continuity. In the Swiss Identity collection, this movement becomes a rhythm. The pattern guides the eye gently. The cashwool throw accompanies moments when the body slows and time stretches slightly. The idea of ascent becomes internal. Movement turns into transition. The Poya enters daily life through calm repetition, woven into moments of rest. The Swiss Army Blanket, or Chosen Protection The Swiss army blanket evokes reliability, endurance, and protection. It belongs to a shared memory shaped by function and durability. The Swiss Identity collection approaches this reference with restraint. The cashwool feels dense and reassuring, resting quietly through long evenings. Structure becomes comfort, and protection becomes domestic. The throw earns its place through consistency. It remains present because it continues to serve over time. Cashwool as Mediator Cashwool connects the symbols in a natural way. It absorbs references and translates them into tactile experience. The cashwool used in the Swiss Identity collection follows the body naturally and retains warmth with ease. Over time, it softens and adapts, holding the memory of repeated gestures. Through cashwool, heritage becomes something that is felt and lived. Living With Symbols in a Contemporary Home In contemporary Swiss homes, heritage moves freely. It adapts to urban rhythms and modern interiors while keeping its grounding. A Swiss Identity cashwool throw travels from room to room, from evening conversations to quiet mornings. The symbol becomes part of a personal landscape, shaped by habits and moments. Its presence is defined by duration. Endurance here is a question of relevance and continuity. The Most Accurate Tribute Is Sometimes the One That Stays Silent Paying tribute often means allowing something to exist without emphasis. An object kept for a long time explains little. It accompanies daily life and remains present through familiarity. The cow, the Poya, and the Swiss army blanket continue within Swiss Identity because they have moved from recognition to experience. At Viñas Genève, the Swiss Identity collection lives through the quiet constancy of cashwool objects designed to remain part of everyday life. Continue the Experience Swiss Identity is a collection meant to be lived, felt, and discovered over time, through cashwool, touch, and everyday presence. If this approach to Swiss heritage resonates with you, we invite you to explore the Swiss Identity collection and see how these symbols translate into material, texture, and daily life.

Official press resources and contact for Viñas Genève, a Swiss luxury brand redefining throw blankets through craftsmanship, refined design, and limited editions. Press Room Press Contact & Subscription PRESS CONTACT François Viñas, Founder Email: francois.vinas@atbbfv.com Phone: +41 79 216 77 59 Fill out the form to join our press distribution list. First name* Last name* Email* Company name* Link* Yes, subscribe me to your press updates. * Submit Press Releases & News Jul 14, 2025 Français La nouvelle pièce culte signée Viñas Genève Viñas Genève dévoile Swiss Identity, une série de trois plaids d’exception qui réinterprètent l’âme de la Suisse à travers la laine, le motif et la présence. Download Jul 14, 2025 English A new cult classic by Viñas Genève Viñas Genève introduces Swiss Identity: a new series of three luxury throws that reinterpret the soul of Switzerland through wool, pattern, and presence. Download May 15, 2025 Français Viñas Genève, nouvelle signature suisse du textile de luxe Viñas Genève dévoile une première collection de plaids d’intérieur haut de gamme, alliant précision suisse et savoir-faire artisanal italien. Download May 15, 2025 English Viñas Geneva, the new Swiss luxury textile brand Viñas Genève unveils its first collection of high-end indoor throws, combining Swiss precision and Italian craftsmanship. Download Press Assets May 15, 2025 Français Brochure de presse Téléchargez notre brochure de presse pour avoir le profil complet de la marque Vinãs Genève. Download May 15, 2025 English Press brochure Download our press brochure to get the full brand profile of Vinãs Genève. Download July 14, 2025 n/a Images Swiss Identity Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download May 15, 2025 n/a Images Plaid des Villes / Plaid des Montagnes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download Press Clippings November 6, 2025 Viñas Genève : l’élégance née de la matière Marie Claire Read more November 3, 2025 Le plaid des montagnes Swissquote Magazine Read more November 3, 2025 Un plaid tout doux 24 Heures Read more September 4, 2025 Viñas Genève : l’élégance suisse en édition limitée TAB-Mag.ch Read more September 4, 2025 La nouvelle signature suisse du plaid de luxe Le Magazine Suisse Read more August 23, 2025 Plaids en votre faveur T Magazine Read more June 3, 2025 Craftsmanship: From Ties to Throw Blankets Immobilier.ch - Prestige Magazine Read more May 21, 2025 Viñas Genève GB News Read more April 29, 2025 Viñas Genève, un plaid haut de gamme Maison & Jardin Magazine Read more April 8, 2025 The new signature for Swiss luxury throw blankets Chic Magazine Read more April 4, 2025 Viñas Genève, the rising star of Swiss luxury textile Socialize Magazine Read more March 18, 2024 Viñas Genève launches Le Plaid des Montagnes Cote Magazine Read more

Optimize your small space with our interior design tips. Learn about multifunctional furniture and vertical storage solutions. Tips for Small Space Interior Design Maximizing Space with Multi-Functional Furniture Discover how to deal with limited space and how to optimize your living area without compromising on style or comfort. Utilizing Vertical Space in Small Space Interior Design Get tips to make the most of your vertical space with smart storage solutions and eye-catching wall decor. Read the article

Hollywood Regency is a glamorous style that emerged in the 1930s, characterized by bold colors, luxurious fabrics, and opulent details. It combines traditional and modern elements to create dramatic and elegant interiors that reflect the allure of classic Hollywood. Hollywood Regency What Is Hollywood Regency? Hollywood Regency is a glamorous style that emerged in the 1930s, characterized by bold colors, luxurious fabrics, and opulent details. It combines traditional and modern elements to create dramatic and elegant interiors that reflect the allure of classic Hollywood. Practical Tips for Hollywood Regency Use bold color contrasts, such as black and white, with pops of vibrant hues. Incorporate luxurious materials like velvet, lacquer, and mirrored surfaces. Select statement furniture and accessories that exude glamour, and don't shy away from ornate details. Related Terms Maximalism Industrial Luxury Brutalism Chinoiserie Bauhaus Scandinavian Transitional Mid-Century Modern Art Nouveau William Pahlmann Style Jean-Michel Frank Style California Look Quiet Luxury Country Club Aesthetic Organic Modern Eclectic Luxury Rococo Revival Hollywood Regency Minimalist Luxury Modern Classic Art Deco Japandi back to glossary Home Interior Design Trends 2025 Welcome to our collection of home interior design trends for 2025. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join