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A well-placed throw blanket can transform a living room, adding warmth, texture, and a designer touch. But casually draping a throw over a couch isn’t as simple as it seems—there’s a fine line between effortless chic and messy clutter. Whether you love a polished, sophisticated look or prefer an inviting, cozy aesthetic, here’s how to style your throw blanket like an interior designer. Why Styling a Throw Blanket Matters A throw blanket isn’t just about keeping warm; it’s a statement piece that enhances your home’s atmosphere. The right placement can: Add depth and texture  to a neutral-toned sofa. Create contrast  by introducing bold or complementary colors. Make your space feel cozier  and more inviting. Tie together your overall decor , making the room look intentional and refined. Trend Alert:  Today, throw blankets are more than just cozy accessories—they are a key element in interior design trends, bringing both warmth and visual impact to a living space. The Best Ways to Style a Throw Blanket on a Couch 1. The Classic Drape For an effortless, lived-in look, casually drape the blanket over one corner of the couch, letting it fall naturally over the seat or armrest. Works best with: Soft, lightweight throws like cashwool or cashmere. 2. The Folded Statement For a polished and structured look, neatly fold the throw into thirds and place it across the armrest or seat. Works best with: Medium to thick blankets like wool or cotton blends. 3. The Layered Luxe Look Layer a throw with coordinating cushions for a cozy, inviting setup. This works well in elegant and relaxed interiors. Works best with: Plush, textured throws like cashwool or mohair. 4. The Tucked-in Approach Tuck a throw under a seat cushion for a clean, intentional appearance. Perfect for achieving a refined yet relaxed look. Works best with: Structured throws like wool blends. 5. The Footrest Cascade Drape the throw over an ottoman or footrest for a balanced, well-styled aesthetic. Works best with: Lightweight, flowing fabrics like cashwool. Best Designer Tip for a Luxe Look Want a high-end, designer-inspired setup?   Choose a throw that’s slightly oversized (like a 60x80-inch cashwool blanket) and let it drape effortlessly over the armrest or seat. This adds a sense of casual elegance and depth to your living space. How to Choose the Right Throw Blanket for Your Couch Not all throws are created equal. Here’s how to pick the perfect one: For a Minimalist Look  → Choose neutral tones in cashwool for a refined, modern style. For a Cozy Atmosphere  → Opt for chunky knits or textured wool blends. For a Bold Statement  → Go for patterned or richly colored throws to add personality to your decor. For a Luxury Feel  → Use cashwool or cashmere, which blend elegance and comfort effortlessly. Pro Tip:  For a truly custom look, match your throw blanket with accent cushions in complementary shades or mix textures like wool and cashmere. Caring for Your Throw Blanket A well-placed throw should be as practical as it is stylish. Opt for materials like cashwool, which remain soft and elegant wash after wash. To keep your throw in top condition: Gently hand wash or use a delicate machine cycle  for wool and cashwool blends. Air dry flat  to preserve the softness and shape. Store folded in a cool, dry place  when not in use to prevent creasing. FAQs: Mastering Throw Blanket Styling 🔹  Should a throw blanket match the couch? Not necessarily! A contrasting color or pattern can add interest, while a tonal throw creates a harmonious, subtle effect. 🔹  How do you keep a throw blanket from looking messy? Choose a styling technique that fits your space—structured folds for a polished look, soft drapes for a relaxed vibe. 🔹  What size should a throw blanket be for a couch? A standard throw is about 50x60 inches, but oversized options (like 60x80 inches) work well for a more luxurious feel. Enhance Your Space with the Perfect Throw A throw blanket is more than just an accessory—it’s a reflection of your personal style and the atmosphere you want to create. Whether you prefer a neatly folded look or a casual drape, choosing the right throw can elevate your living space effortlessly. 🔹  How do you style your throw blanket? Share your favorite method in the comments or tag us on Instagram #vinasgeneve  ! 🔹  Explore our collection of luxury cashwool throws   and bring warmth and elegance to your home today.

Nothing compares to wrapping yourself in a throw blanket on a cold evening. The right blanket transforms a simple moment into pure comfort. Imagine coming home after a long day, slipping off your shoes, and curling up on the couch with a warm throw around your shoulders. The soft fabric against your skin, the gentle weight of the blanket—it's an instant invitation to relax. The delicate rustling of the fibers as you adjust it, the way it drapes effortlessly over your legs—these are the small pleasures that turn a simple evening into a sanctuary of warmth. But not all throw blankets provide the same warmth. Some feel soft but don’t retain heat, while others insulate well but lack breathability. So, which throw blanket is the warmest? Let’s explore the best materials for warmth and how to choose the perfect one for your home. What Makes a Throw Blanket Warm? The warmth of a blanket depends on three main factors: material, weave, and breathability. Thick synthetic blankets may trap heat but can feel suffocating. Natural fibers like cashwool, cashmere, and wool offer insulation while allowing airflow. A good throw should keep you warm without making you sweat. Décor Tip:  A warm throw isn’t just practical; it also adds texture and elegance to your living space. Drape it over a sofa or an armchair to create an inviting atmosphere. Comparing Blanket Materials: Which is the Warmest? Choosing a throw means balancing warmth, softness, and breathability. Some materials feel plush but aren’t insulating, while others trap heat but lack a luxurious touch. Material Warmth Level 🔥 Softness ☁ Breathability 🌬 Luxury Appeal ✨ Cashwool 🔥🔥🔥🔥 ☁☁☁☁☁ 🌬🌬🌬 ✨✨✨✨✨ Cashmere 🔥🔥🔥 ☁☁☁☁☁ 🌬🌬🌬🌬 ✨✨✨✨✨ Wool 🔥🔥🔥🔥 ☁☁☁ 🌬🌬 ✨✨✨ Fleece 🔥🔥🔥 ☁☁☁ 🌬🌬🌬 ✨ Cotton 🔥🔥 ☁☁☁ 🌬🌬🌬🌬 ✨   Why Cashwool is the Best Choice for Warmth and Luxury Cashwool combines the insulation of wool with the softness of cashmere. It’s lightweight yet warm, making it perfect for all seasons. Unlike synthetic fabrics, it regulates body temperature, preventing overheating. A cashwool throw isn’t just a blanket—it’s an experience of comfort and elegance. Décor Tip:  A neutral-toned cashwool throw works beautifully in any interior style, from minimalist to chalet-inspired. Pair it with cushions in linen or velvet for a cozy yet sophisticated look. A Customer’s Experience: The Beauty of Cashwool in Real Homes Finding the perfect throw isn’t just about warmth—it’s about how it enhances daily life. Here’s what one of our customers had to say: 🗣️  “A big thank you! Your throws are so beautiful and have been so appreciated. Ours is in our chalet, and the other two are in each of our children’s apartments… May your journey continue on this beautiful path!” A cashwool throw isn’t just a purchase; it’s a part of the home—a piece of warmth and elegance shared between generations. Choosing the Best Throw Blanket for Your Needs Different blankets suit different needs. Some prioritize warmth, while others focus on luxury and softness. For Maximum Warmth:  Choose cashwool or wool. For Softness and Elegance:  Cashwool or cashmere. For Everyday Comfort:  Fleece or cotton. For a Stylish and Cozy Home:  Cashwool offers warmth without bulk, making it ideal for both comfort and decoration. Décor Tip:  For an ultra-cozy effect, combine your cashwool throw with a dimly lit ambiance, warm-toned lighting, and a scented candle. FAQs: Answering Common Questions 🔹  What is the warmest throw blanket material? Cashwool and wool offer the most warmth, but cashwool is softer and more breathable. 🔹  Are wool blankets warmer than fleece? Yes. Wool retains heat better and regulates temperature more effectively than fleece. 🔹  What makes a luxury throw blanket different? Luxury blankets use high-quality natural fibers, ensuring better warmth, breathability, and longevity. 🔹  How long does a cashwool throw blanket last? Thanks to its exceptional quality, a cashwool throw maintains its softness and elegance over the years, resisting pilling and preserving its beautiful texture even after repeated use. Wrap Yourself in Warmth and Comfort A throw blanket isn’t just about warmth—it’s about creating an atmosphere of relaxation and indulgence. A well-chosen throw enhances both comfort and aesthetics, making any space feel more inviting. Cashwool stands out as the perfect material, blending warmth and luxury seamlessly. Whether placed on a bed, an armchair, or a sofa, it becomes an essential element of cozy living. Turn every moment at home into an invitation to relax. Discover our cashwool throw collection and wrap yourself in warmth and elegance.

Throw blankets are more than just a cozy addition to a home; they have many practical and decorative uses, making them an essential element of interior design. But why do people love throw blankets? Whether for warmth, style, or versatility, a well-chosen throw blanket adds comfort and character to any space. 1. Warmth and Comfort: The Everyday Essential There’s nothing quite like wrapping yourself in a soft throw blanket after a long day. Whether you're curled up on the sofa with a book, sipping tea by the fireplace, or watching a movie on a rainy evening, a throw provides instant comfort. Some materials elevate this experience even further. A cashwool throw, for example, offers an unparalleled blend of warmth and softness. Unlike synthetic options, natural fibers breathe, regulate temperature, and feel luxurious against the skin. The difference is tangible—you don’t just feel covered, you feel embraced. 2. Style and Personality: A Simple Way to Transform Any Space A throw blanket isn’t just practical—it’s a statement in home decor. Incorporating throw blankets into a space adds warmth, texture, and personality, effortlessly enhancing the overall aesthetic. Draping a throw over a sofa, folding it at the foot of a bed, or layering it on an armchair instantly refreshes a space. Choosing the right throw is like selecting the perfect accessory. A neutral cashmere throw in beige or soft gray exudes understated elegance. A bold plaid or deep emerald green wool throw adds character and depth. It’s one of those small details that subtly yet powerfully define an interior. Consider how a throw interacts with textures in a room. Pair a wool throw with linen cushions for a natural, organic feel. Use a fringed or knitted throw to soften the sleek lines of a modern leather couch. These combinations turn a house into a home. 3. Versatile in Every Season Unlike heavy comforters, throw blankets are light enough for year-round use, making them a perfect option for those wondering how to use throw blankets in different seasons. A breathable cotton or cashmere throw works perfectly on a cool summer night, while a thick wool throw becomes an essential companion in winter. Their adaptability makes them a staple across seasons. Personally, I keep a light throw on my sofa all year long. In summer, it’s perfect for a little warmth in the evenings. In winter, I layer it with thicker blankets for added coziness. The key is selecting a material that suits your climate and personal comfort level. 4. More Than Just a Blanket One of the reasons I love throw blankets is how incredibly versatile they are. Beyond keeping warm, they serve many purposes: Extra Layer on a Bed:  Adds warmth and style without the bulk of a full blanket. Picnic or Beach Blanket:  A stylish wool or linen throw works beautifully for outdoor settings. Travel Companion:  I always take a throw on long flights—it’s more comfortable than airplane blankets. Statement Piece in a Room:  Whether neatly folded or casually draped, a throw adds personality to any space. 5. Investing in Quality: Why Material Matters Not all throw blankets are created equal. A high-quality throw is an investment—one that lasts for years and only gets softer with time. Cashwool, for instance, is a blend of fine wool and cashmere, offering the best of both worlds: the durability of wool with the unmatched softness of cashmere. A pure cashmere throw is the ultimate indulgence—lightweight yet warm, and incredibly soft to the touch. When choosing a high-end throw, you may wonder: cashmere vs wool throw blankets – which one to choose?   Here’s what makes each unique. Cashmere is prized for its unparalleled softness and lightweight warmth, while wool offers more durability and insulation. Choosing between the two depends on whether you prioritize luxury or long-term resilience. Cheap synthetic throws might look appealing at first, but they often pill, trap heat, and lack breathability. A well-crafted throw made from natural fibers not only feels better but also elevates your space in a way that mass-produced fabrics simply can’t. Customer Favorites: Discover Our Most Loved Throw Blankets Looking for inspiration? Here are some of our best-selling throw blankets that customers adore: The Timeless Cashmere Throw  – Soft, luxurious, and perfect for any season. The Cozy Wool Blend Throw  – Ideal for chilly evenings with its warm yet breathable feel. The Modern Minimalist Throw  – A neutral-toned essential that complements any decor. Customer Testimonial: "Ever since I bought this cashmere throw, my living room feels like a luxury retreat. It’s soft, warm, and elegant—worth every penny!"  – Sophie L., Interior Design Enthusiast Find your perfect match and elevate your home with comfort and elegance with the Viñas Genève collection’s  : Le Plaid des Montagnes   Le Plaid des Villes A Lasting Addition to Any Home Throw blankets are not just about comfort; they are part of the latest home decor trends with throw blankets , bringing texture and elegance to any space. A throw blanket isn’t just another home accessory—it’s a daily comfort, a design element, and a versatile companion. Whether you're looking to create a cozy atmosphere, elevate your interior style, or simply have an extra layer of warmth, investing in a high-quality throw is always a good idea. Limited Edition: Only a Few Pieces Available! Upgrade your home with the perfect throw blanket. Explore our luxury collection  and experience unmatched softness and style.

Discover the limited editions of luxury throw blankets by Viñas Genève. Our creations are rare interior design pieces handcrafted in Italy. – Works of Textile Art Viñas Genève: Works of Textile Art in Interior Design We merge the ancient art of textiles with a contemporary spirit, positioning ourselves at the forefront of interior design trends. Founded on a family tradition established thirty years ago, Viñas Genève symbolizes a heritage rich in excellence and innovation in the creation of high-end textile accessories. Our artistic culture, obsession with quality and integration of modern luxury materials such as Cashwool, exemplify our relentless pursuit of beauty, exclusivity, and comfort. About Us Le Plaid des Villes - Geneva Edition Ana-Sophia Wearing Le Plaid des Montagnes Ana-Sophia Wearing Le Plaid des Montagnes Le Plaid des Villes - Geneva Edition 1/6 Lush Throw Blankets From Legendary Alpine Resorts to Iconic Global Cities Viñas Genève celebrates both the stunning beauty of famous alpine resorts and the spirited energy of the world's most iconic cities through our luxury Plaid collections. Each throw blanket is designed in Switzerland and crafted in Italy from the finest Cashwool, offering unparalleled durability, style and warmth. Experience the Difference Best Sellers Quick View The Geneva Throw Pre-Order Quick View The Paris Throw Pre-Order Quick View The Tokyo Throw Pre-Order Quick View The New York Throw Pre-Order Trending This Season: Le Plaid des Montagnes by Viñas Genève Owning Le Plaid des Montagnes is more than just adding warmth to your home—it’s about embracing a sense of comfort and timeless style. Crafted from the rarest, most luxurious wool, each throw is designed to reflect the cozy elegance of the Alps. With only 50 pieces available, this is your chance to own a piece of exclusive mountain luxury. By securing your edition, you’re bringing unparalleled warmth, comfort, and style into your home, creating a space that exudes coziness and sophistication. Preorders Are Open Now See the Collection New: Viñas Genève launches Le Plaid des Montagnes Perfect for snowy winter evenings, it is the comforting decor accessory of the moment. Le Plaid des Montagnes was born from the vision of François Viñas, founder and president of Viñas Genève. As the head of the family business specializing in neck accessories made from noble materials such as silk, wool, and cashmere, this entrepreneur has collaborated with the greatest fashion houses over the past 25 years: Lanvin, Yves Saint Laurent, Nina Ricci, Cerruti, ... (Read More) Learn more As featured at Maison & Objet Paris 2024 A Devotion to Sustainability and Quality Viñas Genève is committed to a sustainable and ethical future. From the selection of responsible materials to ethical manufacturing, every step of our design and production process reflects our dedication to ecology and ethics. Our Quality Home Interior Design Trends 2025 Welcome to our collection of home interior design trends for 2025. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Read more 4 min read Urban Living Warm Interior Design: Creating a Cozy Winter Haven with Luxurious Textiles Transform your home into a warm and cozy winter retreat with soft textures, ambient lighting, and luxurious plaids. 10 0 comments 0 Post not marked as liked 3 min read Urban Living How to Choose the Perfect Throw Blanket for a Cocooning Atmosphere Discover how to choose the perfect throw blanket to create a cozy, cocooning atmosphere. Learn how to style and select the best throw. 10 0 comments 0 Post not marked as liked 5 min read Urban Living Winter Interior Trends 2025: Cozy Winter Decor Ideas, Sustainable Designs, and DIY Tips Discover Winter Interior Trends 2025 with cozy winter decor ideas, neutral winter color trends and sustainable home decor. 10 0 comments 0 Post not marked as liked 1 2 3 4 5 Read more

Add a premium touch to your Alpine home with Viñas Genève Le Plaid des Montagnes luxury throw blankets and accent pillows, designed in Switzerland and made in Italy. – Only 50 Will Own It This Year This Winter’s Most Exclusive Interior Design Statement—Secure Yours Owning Le Plaid des Montagnes is more than just adding warmth to your home—it’s about embracing a sense of comfort and timeless style. Crafted from the rarest, most luxurious wool, each throw is designed to reflect the cozy elegance of the Alps. With only 50 pieces available, this is your chance to own a piece of exclusive mountain luxury. By securing your edition, you’re bringing unparalleled warmth, comfort, and style into your home, creating a space that exudes coziness and sophistication. Secure Your Edition Today Pre-Order Now The Ultimate Throw Blanket for Alpine Home Interiors Drawing inspiration from vintage Alpine art, Le Plaid des Montagnes is more than a luxury throw blanket—it's a tribute to the timeless beauty of the world’s most iconic mountain resorts. From Gstaad to Courchevel, these designs capture the charm and elegance of Alpine culture. Owning one of these exclusive editions is a statement of taste and refinement, elevating your home with a piece that embodies luxury, comfort, and natural beauty. Each edition throw enhances your living space with the serene sophistication of the Alps. By securing your exclusive piece, you’re joining a select group of individuals who value tradition, craftsmanship, and the finer things in life—all woven into one extraordinary creation. Read more The Throw Blanket Collection Explore our collection of Le Plaid des Montagnes, where each throw blanket honors the legendary charm of the world’s most iconic Alpine resorts. From the luxurious slopes of Gstaad to the rustic elegance of Courchevel, each limited edition design is a tribute to the natural beauty and cultural heritage that define these legendary mountain destinations. The Courchevel Throw Regular Price CHF900.00 Sale Price CHF590.00 The Crans Montana Throw Regular Price CHF900.00 Sale Price CHF590.00 The Verbier Throw Regular Price CHF900.00 Sale Price CHF590.00 The Megève Throw Regular Price CHF900.00 Sale Price CHF590.00 The Gstaad Throw Regular Price CHF900.00 Sale Price CHF590.00 The Zermatt Throw Regular Price CHF900.00 Sale Price CHF590.00 2025’s Most Exclusive Interior Design Statement—Secure Yours Pre-Order Now Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry Le Plaid des Montagnes is crafted with the finest Cashwool, a unique material that exceeds even cashmere in both softness and durability. Each limited edition piece is designed in Geneva, the heart of luxury, and meticulously produced in Italy, the world-renowned hub of high-end textiles. This combination of Swiss precision and Italian craftsmanship makes each Le Plaid des Montagnes throw blanket a collector’s treasure. Our artisans create Le Plaid des Montagnes only once a year in limited quantities. Securing one of these pure wool throws for your home means owning a rare and exclusive piece of textile art that will never be mass-produced. Italy’s rich tradition of producing luxury fabrics ensures that your throw blanket is not only elegant, but also of the highest quality—a timeless creation that transcends fleeting trends. Secure This Coveted Piece For Your Interior Pre-Order Now Ana-Sophia Wearing Le Plaid des Montagnes Ana-Sophia Wearing Le Plaid des Montagnes Ana-Sophia Wearing Le Plaid des Montagnes Ana-Sophia Wearing Le Plaid des Montagnes 1/4 Why Choose Viñas Genève for Your Home Interior Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Enduring Elegance, Crafted to Last Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time. All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury. A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece—once the reservations close, the opportunity won’t come again until next year. Experience the Luxury Feel of Cashwool® Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere. An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. This Winter’s Most Exclusive Interior Design Statement—Secure Yours Pre-Order Now Blue Plaid des Montagnes on a Leather Sofa Ana-Sophia Wearing Le Plaid des Montagnes Brown Plaid des Montagnes Folded Blue Plaid des Montagnes on a Leather Sofa 1/6 Limited Editions, Only Once a Year: Don’t Miss Your Chance Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively by preorder, every edition is as unique as the resorts it represents. Once reservations close, no more will be available until the next run. Preorder your exclusive piece today and own a true luxury masterpiece—an elegant addition to your home that reflects the fascination of the most iconic Alpine resorts. Pre-Order Now The Art of the Throw Blanket: History, Elegance, and Modern Luxury The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting. Viñas Genève redefines this tradition with Le Plaid des Montagnes (namely The Mountain Throw), positioning at the forefront of luxury by combining exquisite Italian craftsmanship with classic Swiss design and a vintage touch. With Le Plaid des Montagnes, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any Alpine or winter residence, providing both style and comfort. Secure Your Edition Today Pre-Order Now Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. What makes Cashwool® better than cashmere or any other luxurious wool yarn? Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear. This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws or pillows will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Cashwool® throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time. Secure Your Edition Today Pre-Order Now Hear What Proud Viñas Genève Owners Say Elise, Zurich The perfect combination of elegance and warmth! This throw reminds me of cozy Alpine getaways. I love that it’s a limited edition—it feels like I own something truly special. Marie, Chamonix Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for. Jessica, Aspen I draped my Plaid des Montagnes over the sofa, it transformed the room. It’s incredibly soft, warm, and carries a sense of exclusivity I just love! Isabella, Milan Never owned anything like it. The quality is amazing, and the design takes me back to the Alpine resorts I adore. It’s both a beautiful decor piece and incredibly functional. Reserve Your Edition Today Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run. Secure This Coveted Piece For Your Interior Reserve Your Edition Today Viñas Genève: Works of Textile Art in Interior Design We merge the ancient art of textiles with a contemporary spirit, positioning ourselves at the forefront of interior design trends. Founded on a family tradition established thirty years ago, Viñas Genève symbolizes a heritage rich in excellence and innovation in the creation of high-end textile accessories. Our artistic culture, obsession with quality and integration of modern luxury materials such as Cashwool, exemplify our relentless pursuit of beauty, exclusivity, and comfort.

Learn more about the superior quality of Viñas Genève luxury throw blankets and decorative pillows, designed in Switzerland and handcrafted in Italy. Our Quality – A Devouring Obsession Cashwool: The Mark of Excellence For our throw blankets and decorative pillows, we have selected Cashwool, an extra-fine Merino wool yarn that exceeds even the purest cashmere in softness, exclusivity, and durability. This choice is not incidental: Cashwool represents the epitome of the knitting tradition. It is an incredibly soft wool, of absolute whiteness, which grants brightness and structure to every shade of color. The production of Cashwool follows a specific process, designed and refined by our artisans, to maintain a total level of quality that embraces the product, the individual, and the environment. An Alliance of Craftsmanship and Innovation An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is the result of the alliance between artisanal craftsmanship and technical innovation. This unique, extra-fine Merino wool is the result of anticipating future luxury trends by envisioning a soft, warm, and lightweight yarn that is suitable for active lifestyles and will last for many years. This forward-thinking vision has revolutionized the way pure combed wool is made. Read more A Commitment to a Sustainable Future At Viñas Genève, we understand that sustainability and ethics are not options but imperatives. Our commitment to a greener and fairer future is reflected in every aspect of our production. Responsible Material Choices Our iconic throw blankets and accent pillows are all made from Cashwool, an extra-fine Merino wool yarn known not only for its superior quality but also for its environmentally friendly production process. We select our materials with consideration for their ecological impact, prioritizing suppliers who share our sustainability values. Conscious and Ethical Manufacturing The manufacturing of each throw blanket and pillow at Viñas Genève is the result of a careful process that adheres to the strictest ethical standards. We work with carefully selected artisans and workshops where working conditions are fair and equitable, ensuring that each product is not only beautiful but also ethically crafted. Experience the Difference