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When spaces begin to connect At a certain moment in the year, spaces evolve. Light settles differently. Windows remain open. Terraces become part of daily life. Interior and outdoor living align. A space is defined by what holds it together. Most outdoor spaces are designed. Very few are composed. Le Plaid des Plages was developed with this intention: a luxury beach throw blanket designed to move seamlessly between interior and outdoor living. Giving structure to open spaces A composed space feels clear and intentional. A textile, placed with precision, introduces that clarity. An outdoor throw blanket defines a seating area, creates continuity between materials,and anchors the space with balance. On a terrace, by a pool or within an open living area, it integrates into the architecture. This is where luxury outdoor decor becomes precise and controlled. A composition developed for warm environments The identity of Le Plaid des Plages lies in its composition. For the first time, Viñas Genève combines cotton, wool and cashmere within a textile developed for seasonal use. Cotton brings freshness and breathability. Wool provides structure and hold. Cashmere refines the surface and softens contact. The result is a lightweight summer blanket that remains comfortable in warm conditions, maintains its visual presence under direct light, and preserves the tactile signature of the house. A high end textile developed to perform consistently across environments. A material that reads before it is used Material expresses itself immediately. A designer throw blanket defines a surface through texture, weight and fall. Placed on a bench, a chair or a sunbed, it establishes rhythm within the space. In use, the sensation remains consistent: light, soft and stable. A piece that follows the rhythm of the day The same piece accompanies different moments. Morning brings freshness. Afternoon highlights texture and color. Evening invites contact. The textile ensures continuity between interior and exterior spaces. This fluidity defines contemporary luxury outdoor living A deliberate role within each space Each piece contributes to the overall composition of a space. Within poolside decor or refined terraces, a textile guides perception, creates balance and brings cohesion. Each model within Le Plaid des Plages carries a distinct visual intention: Mykonos engages with light and contrast. St Barth establishes balance and calm. St Tropez introduces presence and color. Ibiza adds movement and texture. Each one supports a precise approach to terrace styling ideas, with a consistent level of refinement. A relevant solution for hospitality and private spaces In hospitality, detail defines how a space is remembered. A well-placed textile strengthens visual coherence, enhances guest comfort and elevates perceived quality. In hospitality, this level of detail often defines how a space is remembered. Le Plaid des Plages integrates naturally into boutique hotels, terraces, poolside environments and private residences. It supports a consistent experience across interior and outdoor living. A natural extension of Viñas Genève Viñas Genève develops textiles as elements of structure. With Le Plaid des Plages, this approach expands into open-air environments with the same level of precision and material integrity. What comes next Each piece will be explored individually, through its interaction with space, light and use. Some reveal their impact immediately. Others unfold progressively. Once introduced into a space, it changes how that space is perceived.

The Sensory Confirmation of Structure Structure has been secured. Image has been integrated. Judgment has confirmed coherence. A final dimension now emerges: contact. After selection, transformation, weaving, composition and inspection, the woven Cashwool® textile reaches the moment where structure meets sensation. Touch becomes the final confirmation of everything that preceded it. The hand approaches. Softness settles across the palm with clarity and balance. Warmth appears gradually, accompanied by a surprising lightness. What began as fibre now communicates through sensation. Cashwool® as material presence Cashwool® merino wool combines two qualities that rarely appear together with such balance: structural precision and tactile softness. Its fibres remain fine yet resilient. Its surface reflects light with subtle depth, while the textile drapes naturally with quiet discipline. Within luxury textile production, Cashwool® allows architecture and softness to coexist. The yarn alignment established during transformation and the discipline of weaving create a textile whose structure becomes perceptible through touch. Under the fingertips, the woven relief gains dimension and clarity. The first gesture A luxury throw blanket reveals its quality through contact. Placed across the shoulders, gathered in the hands or resting along the edge of a sofa, the textile responds with natural flexibility. Cashwool® follows posture while preserving its form, creating a balance between comfort and structure. Warmth spreads evenly through the fibres. Air circulates naturally within the weave, allowing the textile to regulate temperature with ease. Sensation confirms the precision established throughout the making process. Weight and balance True refinement lies in proportion. A throw must carry enough weight to settle into place, enough lightness to move with ease and enough density to endure through time. Cashwool® maintains this equilibrium. The discipline of weaving sustains the geometry of the textile. The inspection stage preserves its integrity. Touch then confirms the balance between softness, weight and durability. A high-end wool throw reveals its character through this equilibrium. Continuity through time Luxury develops through continuity. The woven Cashwool® surface retains clarity after use. Edges remain defined, and the drape preserves its natural structure. Over time, the textile continues to respond with stability and comfort. Days accumulate. Seasons pass. The relationship between material and user grows gradually. Sensation becomes familiarity. Where craftsmanship becomes attachment The journey began with fibre and moved through transformation, weaving, composition and careful inspection. Each stage contributed to the final equilibrium of the textile. Now the object rests in the hand. What once belonged to the discipline of craft becomes part of everyday life. The Cashwool® luxury throw carries the precision of its making within its softness and the authority of its inspection within its balance. Respect evolves into attachment. The textile becomes part of a space, part of a rhythm and part of a life. Through touch, craftsmanship acquires a personal dimension. This is where Cashwool® becomes presence.

Luxury Textile Quality Control in the Atelier The woven textile has reached a decisive stage. Material selection determined the fibre. Transformation aligned the yarn. Repetition on the loom secured the structure. The jacquard weaving process integrated image into the architecture of the weave. At this point, the textile exists in full form. Before finishing begins, the fabric enters a quieter phase within the Italian textile workshop. The woven Cashwool® textile continues to advance on the loom while observation replaces mechanical rhythm. This moment marks the beginning of luxury textile quality control, where precision is verified across the entire surface of the textile. Inspection on the loom Evaluation begins while the textile still grows on the loom. As the woven surface advances, structure becomes visible line by line. Light moves across the fabric and reveals alignment, density and the clarity of the woven pattern. From a distance, the composition must remain balanced. At closer range, the behaviour of the threads becomes visible: tension, relief and continuity across the woven field. The architecture created through the jacquard weaving process undergoes continuous evaluation during production itself. Luxury textile quality control develops through careful observation as the textile progresses on the loom. Stability, proportion and pattern clarity are assessed throughout the weaving process. Reading coherence Inspection focuses on coherence. The woven Cashwool® pattern must reflect integrity from material origin to final composition. The fine merino fibre retains its suppleness while sustaining the structural density required by the weave. Light reveals the relief of the pattern. Geometry becomes visible through perspective. Alignment remains consistent across repetition. High-end textile production depends on this continuity. Every section of the textile confirms the balance established during weaving. Acceptance validates the structural stability achieved throughout the process. The interval of responsibility At this stage, the atmosphere inside the atelier changes. The mechanical cadence of the loom continues its movement, yet attention shifts toward observation and judgment. The textile represents the convergence of every earlier decision: fibre selection, transformation, tension, weaving and composition. Each of these elements must now demonstrate coherence within the woven surface. This interval introduces responsibility. The textile stands as the visible outcome of the standards guiding its creation. The founder’s discernment At Viñas Genève, final validation rests with the founder. Years spent working alongside the creative studios of major French maisons developed a refined sensitivity to proportion, fibre behaviour and long-term structural balance. That experience informs the final stage of the textile inspection process. Observation unfolds over time. The textile is examined across distance and revisited in detail while light shifts across the surface. Luxury textile quality control depends on this cultivated discernment. The authority of approval Once approved, the textile carries the authority of the house. Material origin, disciplined weaving, jacquard integration and careful inspection converge within a single object. The woven Cashwool® textile advances toward finishing with confirmed coherence. Approval affirms alignment between material, structure and image. Before sensation Visual evaluation concludes one dimension of the process. Another dimension approaches. The eye confirms proportion. Structure demonstrates stability. Image reveals clarity. The hand will soon encounter softness, warmth and lightness. The final chapter explores what only touch can reveal.

Official press resources and contact for Viñas Genève, a Swiss luxury brand redefining throw blankets through craftsmanship, refined design, and limited editions. Press Room Press Contact & Subscription PRESS CONTACT François Viñas, Founder Email: francois.vinas@atbbfv.com Phone: +41 79 216 77 59 Fill out the form to join our press distribution list. First name* Last name* Email* Company name* Link* Yes, subscribe me to your press updates. * Submit Press Releases & News Apr 7, 2026 English Viñas Geneva unveils Le Plaid des Plages After presenting in 2025 its vision of high-end plaids through the collections Le Plaid des Montagnes, Le Plaid des Villes, and Swiss Identity, the Swiss house Viñas Geneva continues to explore its textile universe with a new collection entitled Le Plaid des Plages. Download Apr 1, 2026 Français Viñas Genève dévoile Le Plaid des Plages Après avoir présenté en 2025 sa vision du plaid haut de gamme à travers les collections Le Plaid des Montagnes, Le Plaid des Villes et Swiss Identity, la maison suisse Viñas Genève poursuit l’exploration de son univers textile avec une nouvelle collection intitulée Le Plaid des Plages. Download Jul 14, 2025 Français La nouvelle pièce culte signée Viñas Genève Viñas Genève dévoile Swiss Identity, une série de trois plaids d’exception qui réinterprètent l’âme de la Suisse à travers la laine, le motif et la présence. Download Jul 14, 2025 English A new cult classic by Viñas Genève Viñas Genève introduces Swiss Identity: a new series of three luxury throws that reinterpret the soul of Switzerland through wool, pattern, and presence. Download May 15, 2025 Français Viñas Genève, nouvelle signature suisse du textile de luxe Viñas Genève dévoile une première collection de plaids d’intérieur haut de gamme, alliant précision suisse et savoir-faire artisanal italien. Download May 15, 2025 English Viñas Geneva, the new Swiss luxury textile brand Viñas Genève unveils its first collection of high-end indoor throws, combining Swiss precision and Italian craftsmanship. Download Press Assets July 14, 2026 All languages Images Swiss Identity Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download April 8, 2026 English Press brochure Download our press brochure to get the full brand profile of Vinãs Genève. Download April 1, 2026 Français Brochure de presse Téléchargez notre brochure de presse pour avoir le profil complet de la marque Vinãs Genève. Download April 1, 2026 All languages Images Plaid des Plages Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download March 2, 2026 All languages Images Plaid des Villes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download March 2, 2026 All languages Images Plaid des Montagnes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download Press Clippings November 6, 2025 Viñas Genève : l’élégance née de la matière Marie Claire Read more November 3, 2025 Le plaid des montagnes Swissquote Magazine Read more November 3, 2025 Un plaid tout doux 24 Heures Read more September 4, 2025 Viñas Genève : l’élégance suisse en édition limitée TAB-Mag.ch Read more September 4, 2025 La nouvelle signature suisse du plaid de luxe Le Magazine Suisse Read more August 23, 2025 Plaids en votre faveur T Magazine Read more June 3, 2025 Craftsmanship: From Ties to Throw Blankets Immobilier.ch - Prestige Magazine Read more May 21, 2025 Viñas Genève GB News Read more April 29, 2025 Viñas Genève, un plaid haut de gamme Maison & Jardin Magazine Read more April 8, 2025 The new signature for Swiss luxury throw blankets Chic Magazine Read more April 4, 2025 Viñas Genève, the rising star of Swiss luxury textile Socialize Magazine Read more March 18, 2024 Viñas Genève launches Le Plaid des Montagnes Cote Magazine Read more

This exclusive, mobile pocket guide delves into 2025's interior design top trends that combine luxury and a fresh perspective on creating harmonious living spaces. Discover 2026’s Top Interior Design Trends Transform your space with ideas that inspire elegance, function, and sustainability! A digital pocket guide for interior design addicts and trend enthusiasts. Get Free Guide Now What’s Inside? This exclusive guide delves into sustainable design ideas that seamlessly combine luxury with eco-friendly practices, offering a fresh perspective on creating harmonious living spaces. It explores vibrant color palettes and tactile textures that add depth and character to your interiors, making every corner of your home a reflection of elegance and individuality. The guide also highlights smart home solutions that enhance daily life while maintaining a sleek, modern aesthetic, blending technology with timeless design principles. Personalization is at the heart of these trends, with practical tips to craft a space that feels distinctly yours. Designed to inspire and guide, this visually rich document provides everything you need to stay ahead in home design while transforming your space into a sanctuary of comfort and sophistication. Why You'll Love Your New Guide Explore Interior Design Trends That Will Define 2026 Whether you’re reimagining an entire home or refreshing a single room, this guide provides clear and actionable tips to transform any space with ease. The content is expertly curated to inspire both design enthusiasts and professionals, ensuring it meets the highest standards of style and functionality. Presented in a user-friendly format, it’s optimized for seamless browsing on both desktop and mobile devices, making it effortlessly accessible wherever you are. Get instant Access now Access your guide in one click and start exploring today! (No download required) Get Instant Access now No download required – Always with you!

Discover exclusive cashmere throw blankets by Swiss luxury brand Viñas Genève. Our creations are rare interior design art, designed in Switzerland and made in Italy. New Swiss Identity Collection. Three Luxury Throws. Three Swiss Icons. Introducing a new cult classic by Viñas Genève Discover Le Plaid des Plages Introducing a new refreshing collection for this summer. Discover Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul. About Us L’élégance née de la matière Read More Le Plaid des Plages Luxury Throw Blanket | Saint Tropez Edition | Viñas Genève Ana-Sophia Wearing Le Plaid des Montagnes Swiss Identity Luxury Throw Blanket | The Officer Edition | Viñas Genève Le Plaid des Plages Luxury Throw Blanket | Saint Tropez Edition | Viñas Genève 1/8 Limited Edition Throw Blankets, Woven from the Finest Merino Blend Viñas Genève celebrates both Swiss and Alpine living and the spirited energy of the world's most iconic cities through our luxury thrown blanket collections, with a vintage twist. Each throw is designed in Geneva, Switzerland, and crafted in Biella, Italy, from the finest Cashwool®, offering unparalleled durability, style and warmth. Experience the Difference Best Sellers Quick View La Poya Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Quick View La Vache Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Quick View The Geneva Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Paris Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Megève Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now Quick View The New York Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Officer Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Le Plaid des Villes by Viñas Genève Le Plaid des Villes offers an urban twist on timeless elegance, bringing the essence of iconic global cities like London, Geneva, and New York into your home. More than just a throw blanket, it’s an exclusive statement piece designed for those who value both luxury and individuality. Each edition is limited to only 50 pieces and crafted from the rarest, most precious wool, making it a symbol of refined taste. Secure yours today and transform your space with 2025’s most coveted interior design masterpiece. Buy Now See the Collection A Devotion to Sustainability and Quality Viñas Genève is committed to a sustainable and ethical future. From the selection of responsible materials to ethical manufacturing, every step of our design and production process reflects our dedication to ecology and ethics. Our Quality Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Read More 1 2 3 4 5 Read More