Summer’s Most Exclusive Coastal Throw Blanket Collection.
Owning Le Plaid des Plages sets the tone of a space shaped by light, sea air, and quiet confidence. It reflects a taste for atmosphere as much as design. Woven from the rarest, most precious cotton, wool and cashmere yarn ever spun, each throw holds a deliberate balance of softness and restraint.
Limited to 50 pieces per destination, it carries the rarity of a true seasonal edition. It signals discernment, coastal elegance, and an instinct for pieces that endure long after summer fades.
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The Ultimate Throw Blanket for Seaside Living
Drawing inspiration from vintage seaside illustrations, Le Plaid des Plages is a an exclusive collection of luxury throws that pay tribute to the world’s most iconic beach destinations.
From Saint-Tropez to Ibiza, Saint Barth to Mykonos, each design captures the allure of legendary shores and their distinct atmosphere. Owning one of these limited editions reflects a cultivated eye for detail and an instinct for pieces that elevate an interior with subtle coastal character.
Each throw brings light, texture, and a sense of escape into your living space. To own one is to belong to a circle that values design, craftsmanship, and the quiet sophistication of summer living, woven into a single exceptional piece.
The Throw Blanket Collection
Explore the collection of Le Plaid des Plages, where each throw pays tribute to the legendary aura of the world’s most iconic shores.
From the sunlit glamour of St Tropez to the whitewashed calm of Mykonos, each limited edition design captures the character and atmosphere that define these celebrated beach destinations.
The Ibiza Throw
CHF390.00
CHF390.00
The Mykonos Throw
CHF390.00
CHF390.00
The Saint Barth Throw
CHF390.00
CHF390.00
The Saint-Tropez Throw
CHF390.00
CHF390.00
Summer’s Most Exclusive Coastal Throw Blanket Collection
Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry
Le Plaid des Plages is crafted from the finest cotton, wool and cashmere and offers exceptional softness and lasting resilience.
Each limited edition is conceived in Geneva and meticulously woven in Italy, the historic capital of high-end textiles. This dialogue between Swiss exactitude and Italian craftsmanship gives every Plaid des Plages a presence that feels deliberate and enduring.
Produced only once a year in strictly limited quantities, each throw is part of a seasonal edition that will not return in the same form. To introduce one into your interior is to acquire a rare textile piece, designed to age gracefully and remain relevant long after passing trends.
Italy’s legacy in luxury fabrics guarantees not only elegance but substance: a woven work that carries the atmosphere of summer with the discipline of true craftsmanship.
Already trusted by La Réserve Genève, Grand Powers Paris, and Guarda Golf Crans-Montana
Why Choose Viñas Genève for Your Home Interior
Luxury Without the Retail Markup
By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands.
This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value.
Swiss Luxury Meets Timeless Taste
Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for.
Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home.
Enduring Elegance, Crafted to Last
Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time.
All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury.
A Rare Opportunity, Only Once a Year
Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year.
Experience the Luxury Feel of Cashwool®
Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere.
An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance.
Crafted by the Masters of Luxury Textiles
Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship.
Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality.
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Limited Edition, Only Once a Year: Don’t Miss Your Chance
Each year, our luxury throw blanket collections are crafted in strictly limited runs of 50, making them a rare and coveted piece.
Our collections are produced exclusively on order, ensuring that each edition is as unique as the classic icons they represent.
Once reservations close, no more throws will be available until the next production run, making this a fleeting opportunity to own a true masterpiece of luxury.
You can order your edition today, and by doing so, you’re not just securing a throw: you’re acquiring a symbol of exclusivity that will be a proud centerpiece in your home interior.
Imagine showing friends or guests a piece so rare that only a select few can claim ownership.
Enhance your interior decor and capture the essence of Swiss living with an exclusive piece of art that will remain a timeless treasure for years to come.
The Art of the Throw Blanket: History, Elegance, and Modern Luxury
The term “plaid” in French refers to a throw blanket conceived for both comfort and decorative presence. Anchored in this tradition, plaids have long held their place in refined European interiors, bringing warmth and a measured sense of intimacy to a space.
Viñas Genève extends this heritage with Le Plaid des Plages, translating the codes of coastal destinations into woven form. Vintage seaside imagery meets Italian textile mastery and Swiss design discipline, resulting in a piece that feels both relaxed and exacting.
Le Plaid des Plages lives easily within an interior while shaping its atmosphere. It offers comfort, certainly, but also narrative: a quiet evocation of sun, sea, and the enduring elegance of summer.
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Frequently Asked Questions
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Buy Now
Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run.
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Viñas Genève: Works of Textile Art in Interior Design
Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury.
Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.