The Most Exclusive Urban Interior Design Statement: Secure Yours.
Owning Le Plaid des Villes goes beyond decor. It’s about curating a space that speaks of your refined taste and individuality. Crafted from the rarest, most precious wool yarn ever spun, each throw embodies the perfect balance of softness and sophistication.
With only 50 pieces available, it’s more than an addition to your home: it’s a symbol of discernment and timeless elegance. By securing your edition, you’re embracing a masterpiece that whispers of exclusivity, luxury, and your impeccable sense of style.
Secure Your Collector Edition Today
The Ultimate Throw Blanket for Urban Home Interiors
Drawing inspiration from vintage city art, Le Plaid des Villes is more than a luxury throw blanket: it's a cosmopolitan homage to the world’s most iconic cities.
From Paris to New York, these designs represent the elite of global culture. Owning one of these exclusive editions is a statement of class and discernment, allowing you to perfect your interior decor with a piece that symbolizes sophistication, quality and comfort.
Each edition throw enhances your living space with an air of elite urban charm. By securing your exclusive piece, you’re joining a select group of individuals who appreciate the finer things in life: design, culture, and comfort all woven into one exceptional item.
The Throw Blanket Collection
Explore our collection of Le Plaid des Villes, where each throw blanket pays homage to the legendary spirit of the world's greatest cities.
From the sophisticated streets of London to the timeless romance of Venice, each limited edition design is a tribute to the cultural icons that define these global capitals.
The Geneva Throw
CHF490.00
CHF490.00
The London Throw
CHF490.00
CHF490.00
The New York Throw
CHF490.00
CHF490.00
The Paris Throw
CHF490.00
CHF490.00
The Rome Throw
CHF490.00
CHF490.00
The Tokyo Throw
CHF490.00
CHF490.00
The Venice Throw
CHF490.00
CHF490.00
2026’s Most Exclusive Interior Design Statement. Secure Yours.
Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry
Le Plaid des Villes is crafted with the finest Cashwool, a unique material that surpasses even cashmere in softness and durability.
Each limited edition piece is designed in Geneva, the epicenter of luxury, and then meticulously produced in the world capital of high-end textiles, Italy.
This fusion of Swiss precision and Italian craftsmanship makes each Le Plaid des Villes throw blanket a collector's dream.
Our artisans only produce Le Plaid des Villes once a year in limited quantities, and securing one of these pure wool throws for your interior means acquiring a rare item, an exclusive piece of textile art that will never be mass-produced.
Italy’s longstanding reputation for luxury fabrics ensures that your throw blanket is not only elegant but also of the highest quality, a timeless art piece that transcends trends.
Already trusted by La Réserve Genève, Grand Powers Paris, and Guarda Golf Crans-Montana
Why Choose Viñas Genève for Your Home Interior
Luxury Without the Retail Markup
By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands.
This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value.
Swiss Luxury Meets Timeless Taste
Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for.
Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home.
Enduring Elegance, Crafted to Last
Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time.
All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury.
A Rare Opportunity, Only Once a Year
Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year.
Experience the Luxury Feel of Cashwool®
Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere.
An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance.
Crafted by the Masters of Luxury Textiles
Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship.
Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality.
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Limited Edition, Only Once a Year: Don’t Miss Your Chance
Each year, our luxury throw blanket collections are crafted in strictly limited runs of 50, making them a rare and coveted piece.
Our collections are produced exclusively on order, ensuring that each edition is as unique as the classic icons they represent.
Once reservations close, no more throws will be available until the next production run, making this a fleeting opportunity to own a true masterpiece of luxury.
You can order your edition today, and by doing so, you’re not just securing a throw: you’re acquiring a symbol of exclusivity that will be a proud centerpiece in your home interior.
Imagine showing friends or guests a piece so rare that only a select few can claim ownership.
Enhance your interior decor and capture the essence of Swiss living with an exclusive piece of art that will remain a timeless treasure for years to come.
The Art of the Throw Blanket: History, Elegance, and Modern Luxury
The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting.
Viñas Genève redefines this tradition with Le Plaid des Villes (namely The City Throw), positioning at the forefront of luxury by combining exquisite Italian craftsmanship with classic Swiss design and a vintage touch.
With Le Plaid des Villes, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any room, providing both beauty and comfort.
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Frequently Asked Questions
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Buy Now
Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run.
Join the Club and Enhance Your Home Interior Today
Viñas Genève: Works of Textile Art in Interior Design
Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury.
Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.