Anatomy of a Throw: How to Choose the Right Viñas Genève Blanket
- francoisvinas73
- Jul 23
- 4 min read
Limited to 50 pieces per year – quietly made, one at a time.
The fold that changes everything
There’s something quietly special about discovering a Viñas Genève blanket for the first time.
It’s not loud. It doesn’t try to impress.
But somehow, it stays with you.
Viñas Genève was born from a simple idea: to make textile pieces that carry meaning.
Not only decorative objects, but companions for interiors. Woven with intention, designed with care, and produced in limited editions; slowly, deliberately, and without compromise.
This guide is an invitation.
To understand how our throws live.
How they feel. And how to choose the one that fits - not just your space, but your way of inhabiting it.
Why “Anatomy”?
Because in our world, every throw has a structure.
A texture that isn’t random. A gesture that has meaning.
Because a throw is never just a throw.
We create two families : each with its own posture, its own way of settling into your life:
Le Plaid des Villes : clear lines, light rhythm, urban restraint
Le Plaid des Montagnes : rich texture, heavier presence, grounded stillness
Different in feel. Aligned in intention.
The first sensation: what your fingertips tell you
Every Viñas Genève blanket is woven with Cashwool®, an extra-fine merino fiber from Italy, used in high-end knitwear for its rare mix of softness and resilience. It’s warmer than it looks, lighter than it feels.
At first touch, it whispers rather than speaks.
Collection | Fiber | Texture | Warmth | Weight | Emotion |
Le Plaid des Villes | Cashwool® (extra-fine) | Fluid, soft, airy | Moderate | ~450 g/m² | Clarity, elegance |
Le Plaid des Montagnes | Cashwool® (carded wool) | Dry, dense, textured | Very warm | ~600 g/m² | Shelter, presence |
Cashwool® is what makes our throws age well. A thousand touches later, it will still feel like home.
Two design worlds: lines or landscapes?
Some homes need structure.
Others ask for warmth.
Le Plaid des Villes is composed like architectural throw design : symmetry, breath, graphic rhythm. Perfect for spaces that play with volume and light.
Le Plaid des Montagnes leans into the raw: unevenness, weight, depth. It doesn’t echo a mountain cabin, it becomes one.
Collection | Aesthetic | Interior It Belongs To |
Le Plaid des Villes | Structured, light | Contemporary, minimalist, poetic |
Le Plaid des Montagnes | Grounded, rich | Natural, rustic, winter-minded |
For example:
Paris Throw Edition
Quiet confidence. Natural light on stone. A throw folded precisely over a linen armchair.
Imperial Crown Throw Edition
The scent of pine. A fire slowly dying. The throw casually draped over someone’s shoulders. No one speaks.
LE PLAID DES VILLES - PARIS EDITION LE PLAID DES MONTAGNES - IMPERIAL CROWN EDITION
The seasons of a throw
A Viñas throw is not only for winter. It lives differently across seasons, it becomes a true seasonal use throw:
Tokyo Edition → bright spring mornings, clear wood floors, open spaces
New York Edition → urban autumn, industrial lines, concrete and shadow
Zermatt Edition → heavy snow, fireside hush, mountain windows
Rome Edition → evenings of conversation, warm walls, familiar gestures
You fold it at the end of the day. Not to tidy up, just to mark the pause.
Choosing by atmosphere
Let your interiors guide you — not by color, but by feeling.
Mood | Interior Type | Recommended Editions |
Calm & light | Japandi, soft woods | Tokyo |
Clear & elegant | Contemporary, muted palette | Paris, London |
Warm & rooted | Mountain-inspired, rustic | Cortina, Zermatt |
Urban & bold | Industrial, graphic | New York |
Embracing & soft | Eclectic, lived-in | Rome, Geneva |
Quiet craft: Geneva to Northern Italy
Each throw begins in our Geneva studio, with sketches and woven mockups.Then comes the slow part, woven in Northern Italy, in a family workshop that adjusts every tension by hand.
We don’t produce hundreds. Only 50 pieces per edition, per year. Because restraint is part of the design.
The process is entirely made to order, which means your blanket is produced just for you.
⏳ Timeline:
Made to order
~70–80 days of production
Hand-finished and carefully packed
Somewhere between the lake and the Alps, your throw is already in the making.
Gifting, meaningfully
Not every gift needs to impress. Some just need to feel right.
For her birthday, he chose the London Edition. She kept it on the back of the chair for days before unfolding it. “I didn’t want to rush,” she said.
Our suggestions:
For… | Choose… |
A couple with refined taste | Paris Edition |
A nature-lover | Zermatt or Verbier Edition |
A minimalist mind | Tokyo or London Edition |
A soul who gives warmth | Rome or Geneva Edition |
Care and permanence
Hand wash cold or dry clean
Air dry flat, never hang
Store folded, with natural moth protection
Provided suedine storage bag included
Good materials don’t age. They evolve.
A Viñas Genève throw isn’t timeless. It learns time with you.
Final thoughts: which one is yours?
There’s no trick to choosing.
Ask yourself:
What do I want to feel when I see it?
Am I drawn to weight or to clarity?
Is this for now, or for someone I want to stay close?
Le Plaid des Villes → for quiet lines, breathable softness
Le Plaid des Montagnes → for generous weight, earthy calm
But more than anything: touch it.
Let your hand decide.
Let us help you choose
Still hesitating?
Send us a few photos of your space. Or write to us about what you want to feel.
We’ll reply personally: no filters, no algorithms.
Viñas Genève. Quiet textiles with intention.
Designed to last. Chosen with care.
Comments