Swiss Identity. Three Luxury Throws. Three Swiss Icons.
From Swiss cowhide to the alpine poya to the legendary army blanket, this is the soul of Switzerland, reimagined in a rare, luxurious merino blend.
Wool, Pattern, Presence. Nothing Is Random.
At Viñas Genève, we believe every design must mean something. Swiss Identity was born of that belief: a collection of three merino throws that channel Switzerland’s visual heritage into timeless interior pieces. Each design tells a story. Each throw warms a space. And each edition is produced in limited runs of 50.
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The Icons Behind the Throws
The Officer
The Swiss Cult Classic
You know the look: grey with bold stripes, folded over beds in Swiss mountain lodges. The original Swiss army wool blanket was made for utility, not elegance. But its rugged charm never faded.
The Officer by Viñas Genève reinvents it with finer material, discreet softness and the same iconic pattern, echoing the Swiss army surplus wool blanket with a refined twist.
La Vache
The Alpine Home Icon
Cowhide blankets and rugs have been part of alpine chalet interior design for centuries. Their bold, organic patterns bring instant warmth to wood-heavy rooms.
La Vache by Viñas Genève captures this tradition and softens it, woven from a luxury merino blend that feels as good as it looks.
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La Poya
The Mountain Ritual
The poya is one of Switzerland’s most cherished visual traditions. Depicting the spring ascent to alpine pastures, it combines folklore and function, line and movement.
La Poya by Viñas Genève revives this aesthetic in a high-contrast, richly textured merino throw, turning Swiss poya art into a living object.
Beyond Mere Decoration, Heritage Is Identity.
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100% Cashwool®, the finest luxury merino blend
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Designed in Geneva, Switzerland, and woven in Biella, Italy
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50 pieces per run, limited, rare and collectible
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Softer than cashmere, warmer than tradition
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Perfect for bed throws, sofa layers or chalet decor
Already trusted by La Réserve Genève, Grand Powers Paris, and Guarda Golf Crans-Montana
The Officer: Swiss Army Blanket Legacy
From the late 19th century to the 1960s, the Swiss army issued wool blankets in “grey with bold red stripes,” stored in alpine depots and stamped by maker and year.
Handmade from Alpine sheep’s wool, each was robust enough for trench use yet became a design staple in Swiss homes.
The Officer by Viñas Genève refines this rugged icon into a limited-edition merino throw that blends history, durability, and minimalist elegance.
From Army Tents to Alpine Interiors.
Did you know the original Swiss army blanket inspired not just designers but architects and stylists? Or that traditional cowhide blankets once denoted family status in remote Alpine homes? Or that poya panels were used to mark the start of spring, village-wide?
This collection carries memory without sentimentality. Each throw distills a piece of Switzerland, woven not to recall the past but to give it form, here and now.
Why Choose Viñas Genève for Your Home Interior
Luxury Without the Retail Markup
By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands.
This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value.
Swiss Luxury Meets Timeless Taste
Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for.
Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home.
Enduring Elegance, Crafted to Last
Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time.
All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury.
A Rare Opportunity, Only Once a Year
Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece—once the reservations close, the opportunity won’t come again until next year.
Experience the Luxury Feel of Cashwool®
Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere.
An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance.
Crafted by the Masters of Luxury Textiles
Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship.
Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality.
Limited Edition, Only Once a Year: Don’t Miss Your Chance
Each year, our luxury throw blanket collections are crafted in strictly limited runs of 50, making them a rare and coveted piece.
Our collections are produced exclusively on order, ensuring that each edition is as unique as the classic icons they represent.
Once reservations close, no more throws will be available until the next production run, making this a fleeting opportunity to own a true masterpiece of luxury.
You can preorder your edition today, and by doing so, you’re not just securing a throw—you’re acquiring a symbol of exclusivity that will be a proud centerpiece in your home interior.
Imagine showing friends or guests a piece so rare that only a select few can claim ownership.
Enhance your interior decor and capture the essence of Swiss living with an exclusive piece of art that will remain a timeless treasure for years to come.
The Art of the Throw Blanket: History, Elegance, and Modern Luxury
The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting.
Viñas Genève redefines this tradition with the Swiss Identity collection, positioning at the forefront of luxury by combining exquisite Italian craftsmanship with a vintage touch.
With the Swiss Identity luxury throw blankets, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any room, providing both beauty and comfort.
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Frequently Asked Questions
Why are Viñas Genève creations available only by preorder?
Our throws are made in strictly limited quantities to ensure the highest quality.
By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques.
This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise.
How long will it take to receive my throw after I place a preorder?
Once the pre-order window is closed, here’s the estimated timeline:
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Production: 70–80 days
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Quality control and packaging: 2–5 days
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Delivery to your home: 1–2 days
We will keep you informed at every step and notify you if there are any delays.
Can I return my throw blanket if I change my mind?
Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details.
Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility.
What makes Cashwool® better than cashmere or any other luxurious wool yarn?
Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear.
This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it.
Why are Viñas Genève throws more exclusive than other luxury throws?
Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces.
Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity.
Once the preorder window closes, no more throws or pillows will be available until we announce the next production run.
Can I track the progress of my order?
Absolutely.
We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship.
If there are any delays, we’ll notify you immediately so you’re always informed.
How do I care for my Cashwool® throw blankets?
To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water.
Always store your throw in a cool, dry place to preserve their softness and durability over time.
Hear What Viñas Genève Owners Say
Elise, Zurich
The perfect combination of elegance and warmth! This throw reminds me of cozy Alpine getaways. I love that it’s a limited edition—it feels like I own something truly special.
Jessica, Aspen
I draped my Plaid des Montagnes over the sofa, it transformed the room. It’s incredibly soft, warm, and carries a sense of exclusivity I just love!
Marie, Chamonix
Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for.
Isabella, Milan
Never owned anything like it. The quality is amazing, and the design takes me back to the Alpine resorts I adore. It’s both a beautiful decor piece and incredibly functional.
Viñas Genève: Works of Textile Art in Interior Design
Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury.
Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.