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Inspired by Tokyo: A Textile Tribute to a City’s Soul

「物の哀れ」 (mono no aware) – the poignant beauty of ephemeral things


Fallen cherry blossom – a visual symbol of mono no aware in Japanese culture

Tokyo, a city of contrasts and quiet revelations, offered me far more than memories. It guided me toward the creation of an intimate and sensory object: the Tokyo Edition. This is not a mere visual tribute, but a textile echo of deep emotion. Somewhere between a city and a material lies the soul of this story.


Tokyo, a City to Feel Before Understanding


Silent alley in Tokyo – a source of inspiration for the Tokyo Edition


Tokyo doesn’t yield itself at first glance. It reveals itself slowly, like a subtle scent that lingers long after it’s gone. For those, like me, who seek discreet luxury, sensory elegance, and timeless beauty, Tokyo is a revelation. It’s a city you inhabit with your senses, a city you listen to in silence.



Morning atmosphere in a quiet Tokyo neighborhood – muted elegance

The Discreet Radiance of Tokyo



Architectural layering in Tokyo – a dialogue between modernity and tradition

Tokyo never shouts. It whispers. Its contrasts don’t clash, they dance: vibrant modernity beside quiet tradition. Shibuya’s high-rises meet the still alleys of Yanaka, where time seems suspended. There is no contradiction, only layers, like fine fabrics, one laid gently over the other.


Materials, textures, and sounds are designed to awaken, not overwhelm. The polished wood of a temple, the rustling of leaves in a garden, the soft trickle of a hidden fountain, the brush of a noren curtain at a restaurant’s door. Tokyo is a sensory symphony.


Each neighbourhood is a variation on the same theme: Ginza and its gold-on-black storefronts, gleaming without ostentation; Daikanyama and its silky quiet bookstores; Aoyama and its cafés where design gives way to conversation. This is understated refinement, elegance without noise. True luxury.


Discreet café in Aoyama – an example of Japanese quiet luxury

Sakura: The Beauty of the Ephemeral



Cherry blossoms in Tokyo – seasonal inspiration behind the Tokyo Edition

Among all the images Tokyo brings to mind, cherry blossoms or sakura are the most vivid. Every spring, the city drapes itself in delicate, fragile petals. The Japanese concept of mono no aware, that sensitivity to the ephemeral, finds its purest expression here.


Parks like Shinjuku Gyoen and Ueno become gathering places for hanami, the tradition of admiring flowers while sharing food and time together. But it wasn’t the visual spectacle that moved me, it was the stillness. As if the whole city were holding its breath. Walking beneath those blossoms feels like drifting through a watercolour, each brushstroke carrying a soft thought, a precious melancholy.


It’s in that suspension of time, in that fragile aesthetic, that I found direct inspiration for the Tokyo Edition. A seasonal skin. A fabric of memory.


Contemplative moment beneath the sakura – the ephemeral beauty of Japan

When a City Becomes Fabric: The Tokyo Throw


Tokyo throw by Viñas Genève – a textile tribute to Japanese aesthetics

This essence of Tokyo, its gentleness, refinement, and emotional depth, inspired every choice in the creation of this throw. The colour palette recalls the quiet pastels of sakura; the textures evoke the soft hand of traditional Japanese textiles. The warmth it offers is metaphorical, a comfort akin to walking Tokyo’s streets, wrapped in its atmosphere.


This is a sensory throw blanket one places on their shoulders like a memory. It asks for nothing. It isn’t showy. It is exact. Sincere. It carries the emotion of a morning prayer in a temple, of a silent train winding through the hills, of a wordless exchange with a tea master.


The craftsmanship was inspired, too, by everyday Japanese gestures: the regular folds of a furoshiki, the soft weight of a futon each morning, the matte elegance of antique kimono fabric. These are gestures, textures, temperatures. The Tokyo Edition is their quiet translation, a truly emotional object, and an exceptional piece of artisanal textile work.


It is also a tribute to Japanese aesthetic, clean lines, natural textures, and the harmony of restraint. A way of designing that lets the fabric speak for itself.


Throw texture inspired by kimono – softness and sensory refinement

My Story with Tokyo


Japanese garden in the rain – a founding memory of the creator

As a teenager, I lived in Tokyo for four months. It was a time of discovery, wonder, and quiet upheaval. The city taught me to slow down, to see detail, to listen. It showed me that silence, too, could be a kind of luxury.


I remember one April morning, in a ryokan in Meguro. It was raining softly. I drank green tea facing a tiny moss garden. Nothing moved, except the steam in my cup. I’ve never forgotten that moment. It changed how I understood comfort, balance, and presence.

Since then, I’ve returned twice a year for work, for twenty years. Each visit is a rediscovery, a new page in my story with Tokyo. I’ve learned to find its secret corners, to cherish its changing light, to understand its hushed language.


So deeply shaped by this connection, I chose to have a cherry blossom tattooed on my arm, a quiet homage to what Tokyo has given me: a certain way of being in the world, both light and intense.


An Object That Whispers


Tokyo is far more than a city. It’s an experience, a breath, an emotion. Through this edition, I hope to share a fragment of that magic with you.


If you’ve ever been moved by a forgotten detail, if you love being surrounded by noble materials that speak without sound, the Tokyo Edition may become your companion in stillness.


An object that doesn’t need to be named. But speaks softly to those who recognise luxury where it is rarest: in the precision of a sensation, in the murmur of a memory.


Tokyo Edition – a sensorial throw, companion to silence



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