Le Plaid des Plages
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Only 50 Will Own It This Year
This Summer’s Most Exclusive Coastal Throw Blanket Collection
Owning Le Plaid des Plages sets the tone of a space shaped by light, sea air, and quiet confidence. It reflects a taste for atmosphere as much as design. Woven from the rarest, most precious cotton, wool and cashmere yarn ever spun, each throw holds a deliberate balance of softness and restraint.
Limited to 50 pieces per destination, it carries the rarity of a true seasonal edition. It signals discernment, coastal elegance, and an instinct for pieces that endure long after summer fades.
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The Ultimate Throw Blanket for Seaside Living
Drawing inspiration from vintage seaside illustrations, Le Plaid des Plages is a an exclusive collection of luxury throws that pay tribute to the world’s most iconic beach destinations.
From Saint-Tropez to Ibiza, Saint Barth to Mykonos, each design captures the allure of legendary shores and their distinct atmosphere. Owning one of these limited editions reflects a cultivated eye for detail and an instinct for pieces that elevate an interior with subtle coastal character.
Each throw brings light, texture, and a sense of escape into your living space. To own one is to belong to a circle that values design, craftsmanship, and the quiet sophistication of summer living, woven into a single exceptional piece.
The Throw Blanket Collection
Explore the collection of Le Plaid des Plages, where each throw pays tribute to the legendary aura of the world’s most iconic shores.
From the sunlit glamour of St Tropez to the whitewashed calm of Mykonos, each limited edition design captures the character and atmosphere that define these celebrated beach destinations.
Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry
Le Plaid des Plages is crafted from the finest cotton, wool and cashmere and offers exceptional softness and lasting resilience.
Each limited edition is conceived in Geneva and meticulously woven in Italy, the historic capital of high-end textiles. This dialogue between Swiss exactitude and Italian craftsmanship gives every Plaid des Plages a presence that feels deliberate and enduring.
Produced only once a year in strictly limited quantities, each throw is part of a seasonal edition that will not return in the same form. To introduce one into your interior is to acquire a rare textile piece, designed to age gracefully and remain relevant long after passing trends.
Italy’s legacy in luxury fabrics guarantees not only elegance but substance: a woven work that carries the atmosphere of summer with the discipline of true craftsmanship.
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Why Choose Viñas Genève for Your Home Interior
A Rare Opportunity, Only Once a Year
Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year.
Crafted by the Masters of Luxury Textiles
Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship.
Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality.
Swiss Luxury Meets Timeless Taste
Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for.
Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home.
Luxury Without the Retail Markup
By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands.
This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value.
Limited Editions, Only Once a Year: Don’t Miss Your Chance
Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively in limited batches, every edition is as unique as the cities it represents.
Once reservations close, no more will be available until the next run.
Order your exclusive piece today and own a true luxury masterpiece, an elegant addition to your home that reflects the prestige of the world’s most iconic coastal destinations.
The Art of the Throw Blanket: History, Elegance, and Modern Luxury
The term “plaid” in French refers to a throw blanket conceived for both comfort and decorative presence. Anchored in this tradition, plaids have long held their place in refined European interiors, bringing warmth and a measured sense of intimacy to a space.
Viñas Genève extends this heritage with Le Plaid des Plages, translating the codes of coastal destinations into woven form. Vintage seaside imagery meets Italian textile mastery and Swiss design discipline, resulting in a piece that feels both relaxed and exacting.
Le Plaid des Plages lives easily within an interior while shaping its atmosphere. It offers comfort, certainly, but also narrative: a quiet evocation of sun, sea, and the enduring elegance of summer.
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Frequently Asked Questions
Why are Viñas Genève creations available only by preorder?
Our throws are made in strictly limited quantities to ensure the highest quality.
By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques.
This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise.
How long will it take to receive my throw after I place a preorder?
Once the pre-order window is closed, here’s the estimated timeline:
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Production: 70–80 days
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Quality control and packaging: 2–5 days
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Delivery to your home: 1–2 days
We will keep you informed at every step and notify you if there are any delays.
Can I return my throw blanket if I change my mind?
Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details.
Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility.
Why are Viñas Genève throws more exclusive than other luxury throws?
Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces.
Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity.
Once the preorder window closes, no more throws will be available until we announce the next production run.
Can I track the progress of my order?
Absolutely.
We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship.
If there are any delays, we’ll notify you immediately so you’re always informed.
How do I care for my Viñas throw blankets?
To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water.
Always store your throw in a cool, dry place to preserve their softness and durability over time.
Hear What Viñas Genève Owners Say
Sophie, Paris
I adore my Viñas plaid! It adds such class and elegance to my living room. The quality is superb, and it’s amazing to own something so rare.
Anne, London
A perfect addition to my home. It is sooo soft, and it's a limited edition, it makes it even more special. Couldn't be happier!
Gabrielle, Geneva
This plaid is truly luxurious. Incredible craftsmanship. And the exclusivity makes it feel so special. It’s now my go-to piece for comfort and style!
Lena, Zurich
Exquisite quality and beautifully designed. I’m proud to have something so unique in my home, it’s truly a statement piece!
Viñas Genève: Works of Textile Art in Interior Design
Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury.
Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.