Official press resources and contact for Viñas Genève, a Swiss luxury brand redefining throw blankets through craftsmanship, refined design, and limited editions. Press Room Press Contact & Subscription PRESS CONTACT François Viñas, Founder Email: francois.vinas@atbbfv.com Phone: +41 79 216 77 59 Fill out the form to join our press distribution list. First name* Last name* Email* Company name* Link* Yes, subscribe me to your press updates. * Submit Press Releases & News Oct 7, 2026 English Viñas Genève unveils Inalpe a new interpretation of Swiss Identity Viñas Genève introduces Inalpe: a new Edition that complete the Swiss Identity collection. A serie of luxury throws that reinterpret the soul of Switzerland through wool, pattern, and presence. Download Oct 7, 2026 Français Viñas Genève dévoile Inalpe, une nouvelle interprétation de Swiss Identity Viñas Genève dévoile Inalpe, une nouvelle édition qui complète la collection Swiss Identity. Une série de plaids d’exception qui réinterprètent l’âme de la Suisse à travers la laine, le motif et la présence. Download Apr 7, 2026 English Viñas Geneva unveils Le Plaid des Plages After presenting in 2025 its vision of high-end plaids through the collections Le Plaid des Montagnes, Le Plaid des Villes, and Swiss Identity, the Swiss house Viñas Geneva continues to explore its textile universe with a new collection entitled Le Plaid des Plages. Download Apr 1, 2026 Français Viñas Genève dévoile Le Plaid des Plages Après avoir présenté en 2025 sa vision du plaid haut de gamme à travers les collections Le Plaid des Montagnes, Le Plaid des Villes et Swiss Identity, la maison suisse Viñas Genève poursuit l’exploration de son univers textile avec une nouvelle collection intitulée Le Plaid des Plages. Download Jul 14, 2025 Français La nouvelle pièce culte signée Viñas Genève Viñas Genève dévoile Swiss Identity, une série de trois plaids d’exception qui réinterprètent l’âme de la Suisse à travers la laine, le motif et la présence. Download Jul 14, 2025 English A new cult classic by Viñas Genève Viñas Genève introduces Swiss Identity: a new series of three luxury throws that reinterpret the soul of Switzerland through wool, pattern, and presence. Download May 15, 2025 Français Viñas Genève, nouvelle signature suisse du textile de luxe Viñas Genève dévoile une première collection de plaids d’intérieur haut de gamme, alliant précision suisse et savoir-faire artisanal italien. Download May 15, 2025 English Viñas Geneva, the new Swiss luxury textile brand Viñas Genève unveils its first collection of high-end indoor throws, combining Swiss precision and Italian craftsmanship. Download Press Assets October 7, 2026 English Viñas Genève, Swiss textile elegance Download our press brochure to get the last news of Vinãs Genève. Download October 7, 2026 Français Viñas Genève l’élégance textile suisse Téléchargez notre brochure de presse pour avoir les dernières nouveautés de la marque Vinãs Genève. Download July 14, 2026 All languages Images Swiss Identity Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download April 8, 2026 English Press brochure Download our press brochure to get the full brand profile of Vinãs Genève. Download April 1, 2026 Français Brochure de presse Téléchargez notre brochure de presse pour avoir le profil complet de la marque Vinãs Genève. Download April 1, 2026 All languages Images Plaid des Plages Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download March 2, 2026 All languages Images Plaid des Villes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download March 2, 2026 All languages Images Plaid des Montagnes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download Press Clippings September 7, 2026 L'évasion au fil des saisons Marie Claire Read more July 29, 2026 Viñas Genève Le Plaid des Plages Mykonos Cote Magazine Read more June 4, 2026 Le Plaid des Plages : Viñas Genève invite l'été dans nos intérieurs New Sight Magazine Read more May 26, 2026 Le Plaid des Plages de Viñas Genève, le sens du design en toute circonstance TAB-Mag.ch Read more April 21, 2026 Le Plaid des Plages : Estival & coloré Le Magazine Suisse Read more November 6, 2025 Viñas Genève : l’élégance née de la matière Marie Claire Read more November 3, 2025 Le plaid des montagnes Swissquote Magazine Read more November 3, 2025 Un plaid tout doux 24 Heures Read more September 4, 2025 Viñas Genève : l’élégance suisse en édition limitée TAB-Mag.ch Read more September 4, 2025 La nouvelle signature suisse du plaid de luxe Le Magazine Suisse Read more August 23, 2025 Plaids en votre faveur T Magazine Read more June 3, 2025 Craftsmanship: From Ties to Throw Blankets Immobilier.ch - Prestige Magazine Read more May 21, 2025 Viñas Genève GB News Read more April 29, 2025 Viñas Genève, un plaid haut de gamme Maison & Jardin Magazine Read more April 8, 2025 The new signature for Swiss luxury throw blankets Chic Magazine Read more April 4, 2025 Viñas Genève, the rising star of Swiss luxury textile Socialize Magazine Read more March 18, 2024 Viñas Genève launches Le Plaid des Montagnes Cote Magazine Read more

Experience the difference and learn why Viñas Genève's luxury cashmere throw blankets are the culmination of exclusivity and quality for your home interior. – Taste is Quiet Why Choose Viñas Genève for Your Home Interior At Viñas Genève, we know that true luxury quietly lies in the details. From the finest materials to world-class craftsmanship, every creation is designed and crafted with utmost care and precision. Our throw blankets are more than just home decor: they are works of art, created to bring comfort, exclusivity and style into your home interior. Here are the facts that set Viñas Genève apart and make our creations the ultimate choice for those who value quality, sophistication, and timeless beauty. Read More Experience the Luxury Feel of Cashwool® Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere. An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance. Enduring Elegance, Crafted to Last Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time. All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury. A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. Conscious and Ethical Manufacturing The manufacturing of each throw blanket at Viñas Genève is the result of a careful process that adheres to the strictest ethical standards. We work with carefully selected artisans and workshops where working conditions are fair and equitable, ensuring that each product is not only beautiful but also ethically crafted. Our Maison Hear What Viñas Genève Owners Say Anne, London A perfect addition to my home. It is sooo soft, and it's a limited edition, it makes it even more special. Couldn't be happier! Lena, Zurich Exquisite quality and beautifully designed. I’m proud to have something so unique in my home, it’s truly a statement piece! Marie, Chamonix Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for. Sophie, Paris I adore my Viñas plaid! It adds such class and elegance to my living room. The quality is superb, and it’s amazing to own something so rare. Limited Editions, Only Once a Year: Don’t Miss Your Chance Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively in limited batches, every edition is as unique as the cities it represents. Once reservations close, no more will be available until the next run. Order your exclusive piece today and own a true luxury masterpiece, an elegant addition to your home that reflects the prestige of the world’s most iconic cities. Latest Collection Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. What makes Cashwool® better than cashmere or any other luxurious wool yarn? Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear. This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Cashwool® throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time.

Add a premium touch to your beach life with Viñas Genève Le Plaid des Plages luxury blend summer throw blankets, designed in Switzerland and made in Italy. Le Plaid des Plages – Only 50 Will Own It This Year This Summer’s Most Exclusive Coastal Throw Blanket Collection Owning Le Plaid des Plages sets the tone of a space shaped by light, sea air, and quiet confidence. It reflects a taste for atmosphere as much as design. Woven from the rarest, most precious cotton, wool and cashmere yarn ever spun, each throw holds a deliberate balance of softness and restraint. Limited to 50 pieces per destination, it carries the rarity of a true seasonal edition. It signals discernment, coastal elegance, and an instinct for pieces that endure long after summer fades. Secure Your Edition Today Buy Now The Ultimate Throw Blanket for Seaside Living Drawing inspiration from vintage seaside illustrations, Le Plaid des Plages is a an exclusive collection of luxury throws that pay tribute to the world’s most iconic beach destinations. From Saint-Tropez to Ibiza, Saint Barth to Mykonos, each design captures the allure of legendary shores and their distinct atmosphere. Owning one of these limited editions reflects a cultivated eye for detail and an instinct for pieces that elevate an interior with subtle coastal character. Each throw brings light, texture, and a sense of escape into your living space. To own one is to belong to a circle that values design, craftsmanship, and the quiet sophistication of summer living, woven into a single exceptional piece. Read More The Throw Blanket Collection Explore the collection of Le Plaid des Plages, where each throw pays tribute to the legendary aura of the world’s most iconic shores. From the sunlit glamour of St Tropez to the whitewashed calm of Mykonos, each limited edition design captures the character and atmosphere that define these celebrated beach destinations. The Saint-Tropez Throw Regular Price CHF 700.00 Sale Price CHF 390.00 Buy Now The Saint Barth Throw Regular Price CHF 700.00 Sale Price CHF 390.00 Buy Now The Mykonos Throw Regular Price CHF 700.00 Sale Price CHF 390.00 Buy Now The Ibiza Throw Regular Price CHF 700.00 Sale Price CHF 390.00 Buy Now This Summer’s Most Exclusive Coastal Throw Blanket Collection Buy Now Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry Le Plaid des Plages is crafted from the finest cotton, wool and cashmere and offers exceptional softness and lasting resilience. Each limited edition is conceived in Geneva and meticulously woven in Italy, the historic capital of high-end textiles. This dialogue between Swiss exactitude and Italian craftsmanship gives every Plaid des Plages a presence that feels deliberate and enduring. Produced only once a year in strictly limited quantities, each throw is part of a seasonal edition that will not return in the same form. To introduce one into your interior is to acquire a rare textile piece, designed to age gracefully and remain relevant long after passing trends. Italy’s legacy in luxury fabrics guarantees not only elegance but substance: a woven work that carries the atmosphere of summer with the discipline of true craftsmanship. Secure This Coveted Piece For Your Interior Buy Now Le Plaid des Plages Luxury Throw Blankets | Mykonos Edition | Viñas Genève Le Plaid des Plages Luxury Throw Blankets | Limited Editions | Viñas Genève Le Plaid des Plages Luxury Throw Blankets | Limited Editions | Viñas Genève Le Plaid des Plages Luxury Throw Blankets | Mykonos Edition | Viñas Genève 1/3 Why Choose Viñas Genève for Your Home Interior A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. This Summer’s Most Exclusive Coastal Throw Blanket Collection Buy Now Le Plaid des Plages Luxury Throw Blankets | Ibiza Edition | Viñas Genève Le Plaid des Plages Luxury Throw Blankets | Ibiza Edition | Viñas Genève Le Plaid des Plages Luxury Throw Blankets | Mykonos Edition | Viñas Genève Le Plaid des Plages Luxury Throw Blankets | Ibiza Edition | Viñas Genève 1/8 Limited Editions, Only Once a Year: Don’t Miss Your Chance Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively in limited batches, every edition is as unique as the cities it represents. Once reservations close, no more will be available until the next run. Order your exclusive piece today and own a true luxury masterpiece, an elegant addition to your home that reflects the prestige of the world’s most iconic coastal destinations. Buy Now The Art of the Throw Blanket: History, Elegance, and Modern Luxury The term “plaid” in French refers to a throw blanket conceived for both comfort and decorative presence. Anchored in this tradition, plaids have long held their place in refined European interiors, bringing warmth and a measured sense of intimacy to a space. Viñas Genève extends this heritage with Le Plaid des Plages, translating the codes of coastal destinations into woven form. Vintage seaside imagery meets Italian textile mastery and Swiss design discipline, resulting in a piece that feels both relaxed and exacting. Le Plaid des Plages lives easily within an interior while shaping its atmosphere. It offers comfort, certainly, but also narrative: a quiet evocation of sun, sea, and the enduring elegance of summer. Join the Club and Enhance Your Home Interior Today Buy Now Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Viñas throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time. This Summer’s Most Exclusive Coastal Throw Blanket Collection Buy Now Hear What Viñas Genève Owners Say Sophie, Paris I adore my Viñas plaid! It adds such class and elegance to my living room. The quality is superb, and it’s amazing to own something so rare. Anne, London A perfect addition to my home. It is sooo soft, and it's a limited edition, it makes it even more special. Couldn't be happier! Gabrielle, Geneva This plaid is truly luxurious. Incredible craftsmanship. And the exclusivity makes it feel so special. It’s now my go-to piece for comfort and style! Lena, Zurich Exquisite quality and beautifully designed. I’m proud to have something so unique in my home, it’s truly a statement piece! Buy Now Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run. Preorders Close Soon! Buy Now Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.

Explore the best interior design styles for city apartments. Learn about contemporary chic and industrial elegance for urban living. Best Interior Design Styles for City Apartments Best Interior Design Style for Contemporary Chic Explore the elegance of contemporary design and achieve a chic, modern look that complements urban living. Best Interior Design Style for Industrial Elegance Discover the best ingredients for industrial design to bring a raw, edgy aesthetic to city apartments. Read the article

Quilted Pillows feature a stitched, padded design, adding texture and warmth. The stitching can create intricate patterns that enhance its visual appeal. Quilted Pillows What Are Quilted Pillows? Quilted Pillows feature a stitched, padded design, adding texture and warmth. The stitching can create intricate patterns that enhance its visual appeal. Practical Tips for Quilted Pillows: Pair quilted pillows with smooth fabrics like leather or silk for a balanced contrast in texture, creating an inviting yet elegant look. Related Terms Patterned Pillows Suede Pillows Pillow Shams Custom Pillows Faux Fur Pillows Decorative Cushions Decorative Pillows Accent Pillows Velvet Pillows Cushion Covers Designer Pillows Boho Pillows Embroidered Pillows Silk Pillowcases Quilted Pillows back to glossary Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join

Modern Classic blends traditional elegance with contemporary simplicity. It maintains the symmetry and proportion of classic design while integrating modern materials and minimal ornamentation, resulting in timeless yet current interiors. Modern Classic What Is Modern Classic? Modern Classic blends traditional elegance with contemporary simplicity. It maintains the symmetry and proportion of classic design while integrating modern materials and minimal ornamentation, resulting in timeless yet current interiors. Practical Tips for Modern Classic Opt for a neutral color scheme with occasional accents. Combine classic architectural elements like moldings with modern furniture pieces. Use high-quality materials and keep decorative elements understated to maintain balance. Related Terms Maximalism Industrial Luxury Brutalism Chinoiserie Bauhaus Scandinavian Transitional Mid-Century Modern Art Nouveau William Pahlmann Style Jean-Michel Frank Style California Look Quiet Luxury Country Club Aesthetic Organic Modern Eclectic Luxury Rococo Revival Hollywood Regency Minimalist Luxury Modern Classic Art Deco Japandi back to glossary Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join

Add an iconic touch of Swiss living to your interior with Viñas Genève's premium cowhide and Swiss army throw blankets, designed in Switzerland and made in Italy. Swiss Identity. Four Luxury Throws. Four Swiss Icons. From Swiss cowhide to the alpine poya to the legendary army blanket, this is the soul of Switzerland, reimagined in a rare, luxurious merino blend. Wool, Pattern, Presence. Nothing Is Random. At Viñas Genève, we believe every design must mean something. Swiss Identity was born of that belief: a collection of four merino throws that channel Switzerland’s visual heritage into timeless interior pieces. Each design tells a story. Each throw warms a space. And each edition is produced in limited runs of 50. Secure Your Collector Edition Today Buy Now The Icons Behind the Throws New 2026 Inalpe Edition The Alpine Ascent The inalpe is one of Switzerland’s most cherished alpine traditions. Each spring, dairy cows leave the valleys for high mountain pastures, marking the return of summer. Buy Now Inalpe by Viñas Genève brings this tradition to life in a softly textured merino throw, celebrating alpine heritage in a refined new palette. The Officer The Swiss Cult Classic You know the look: grey with bold stripes, folded over beds in Swiss mountain lodges. The original Swiss army wool blanket was made for utility, not elegance. But its rugged charm never faded. Buy Now The Officer by Viñas Genève reinvents it with finer material, discreet softness and the same iconic pattern, echoing the Swiss army surplus wool blanket with a refined twist. La Vache The Alpine Home Icon Cowhide blankets and rugs have been part of alpine chalet interior design for centuries. Their bold, organic patterns bring instant warmth to wood-heavy rooms. Buy Now La Vache by Viñas Genève captures this tradition and softens it, woven from a luxury merino blend that feels as good as it looks. La Poya The Mountain Ritual The poya is one of Switzerland’s most cherished visual traditions. Depicting the spring ascent to alpine pastures, it combines folklore and function, line and movement. Buy Now La Poya by Viñas Genève revives this aesthetic in a high-contrast, richly textured merino throw, turning Swiss poya art into a living object. Beyond Mere Decoration, Heritage Is Identity. 100% Cashwool®, the finest luxury merino blend Designed in Geneva, Switzerland, and woven in Biella, Italy 50 pieces per run, limited, rare and collectible Softer than cashmere, warmer than tradition Perfect for bed throws, sofa layers or chalet decor Already trusted by La Réserve Genève, Grand Powers Paris, and Guarda Golf Crans-Montana Buy Now Only 50 per run. No restock. No replicas. Viñas Genève creates with intention. We don’t mass-produce. Each throw is collectible and part of a permanent record. Once they’re gone, they’re part of someone else’s story. Buy Now The Inalpe: The Alpine Ascent Blanket For generations, the inalpe has marked spring’s return in the Swiss Alps as dairy cows leave the valleys and climb toward high mountain pastures for summer grazing. Adorned with flowers and bells, the herds turn a seasonal migration into one of Switzerland’s great alpine rituals. Inalpe by Viñas Genève reimagines this Swiss tradition as a limited-edition merino throw, bringing alpine heritage into refined, modern interiors. From Army Tents to Alpine Interiors. Did you know the original Swiss army blanket inspired not just designers but architects and stylists? Or that traditional cowhide blankets once denoted family status in remote Alpine homes? Or that poya panels were used to mark the start of spring, village-wide? This collection carries memory without sentimentality. Each throw distills a piece of Switzerland, woven not to recall the past but to give it form, here and now. Buy Now Why Choose Viñas Genève for Your Home Interior Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Enduring Elegance, Crafted to Last Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time. All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury. A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year. Experience the Luxury Feel of Cashwool® Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere. An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. Secure Yours Today Buy Now Limited Edition, Only Once a Year: Don’t Miss Your Chance Each year, our luxury throw blanket collections are crafted in strictly limited runs of 50, making them a rare and coveted piece. Our collections are produced exclusively on order, ensuring that each edition is as unique as the classic icons they represent. Once reservations close, no more throws will be available until the next production run, making this a fleeting opportunity to own a true masterpiece of luxury. You can order your edition today, and by doing so, you’re not just securing a throw—you’re acquiring a symbol of exclusivity that will be a proud centerpiece in your home interior. Imagine showing friends or guests a piece so rare that only a select few can claim ownership. Enhance your interior decor and capture the essence of Swiss living with an exclusive piece of art that will remain a timeless treasure for years to come. Buy Now The Art of the Throw Blanket: History, Elegance, and Modern Luxury The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting. Viñas Genève redefines this tradition with the Swiss Identity collection, positioning at the forefront of luxury by combining exquisite Italian craftsmanship with a vintage touch. With the Swiss Identity luxury throw blankets, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any room, providing both beauty and comfort. Secure Your Edition Today Buy Now Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. What makes Cashwool® better than cashmere or any other luxurious wool yarn? Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear. This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws or pillows will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Cashwool® throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time. Secure Your Edition Today Buy Now Hear What Viñas Genève Owners Say Elise, Zurich The perfect combination of elegance and warmth! This throw reminds me of cozy Alpine getaways. I love that it’s a limited edition. It feels like I own something truly special. Jessica, Aspen I draped my Plaid des Montagnes over the sofa, it transformed the room. It’s incredibly soft, warm, and carries a sense of exclusivity I just love! Marie, Chamonix Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for. Isabella, Milan Never owned anything like it. The quality is amazing, and the design takes me back to the Alpine resorts I adore. It’s both a beautiful decor piece and incredibly functional. Buy Now Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run. Secure This Coveted Piece For Your Interior Buy Now Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.

Transitional design blends traditional and contemporary elements to create balanced and harmonious interiors. It combines the warmth of classic design with the clean lines Transitional What Is Transitional? Transitional design blends traditional and contemporary elements to create balanced and harmonious interiors. It combines the warmth of classic design with the clean lines Practical Tips for Transitional Combine classic furniture pieces with modern accents to achieve visual balance. Choose neutral palettes with subtle contrasts and incorporate textures like wood, glass, and fabrics. Keep ornamentation minimal but intentional, ensuring harmony between traditional warmth and contemporary simplicity. Related Terms Maximalism Industrial Luxury Brutalism Chinoiserie Bauhaus Scandinavian Transitional Mid-Century Modern Art Nouveau William Pahlmann Style Jean-Michel Frank Style California Look Quiet Luxury Country Club Aesthetic Organic Modern Eclectic Luxury Rococo Revival Hollywood Regency Minimalist Luxury Modern Classic Art Deco Japandi back to glossary Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join

Learn more about the superior quality of Viñas Genève luxury cashmere throw blankets and decorative pillows, designed in Switzerland and handcrafted in Italy. Our Quality – A Devouring Obsession Cashwool: The Mark of Excellence For our throw blankets, we have selected Cashwool, an extra-fine Merino wool yarn that exceeds even the purest cashmere in softness, exclusivity, and durability. This choice is not incidental: Cashwool represents the epitome of the knitting tradition. It is an incredibly soft wool, of absolute whiteness, which grants brightness and structure to every shade of color. The production of Cashwool follows a specific process, designed and refined by our artisans, to maintain a total level of quality that embraces the product, the individual, and the environment. An Alliance of Craftsmanship and Innovation An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is the result of the alliance between artisanal craftsmanship and technical innovation. This unique, extra-fine Merino wool is the result of anticipating future luxury trends by envisioning a soft, warm, and lightweight yarn that is suitable for active lifestyles and will last for many years. This forward-thinking vision has revolutionized the way pure combed wool is made. Read More A Commitment to a Sustainable Future At Viñas Genève, we understand that sustainability and ethics are not options but imperatives. Our commitment to a greener and fairer future is reflected in every aspect of our production. Responsible Material Choices Our iconic throw blankets are all made from Cashwool, an extra-fine Merino wool yarn known not only for its superior quality but also for its environmentally friendly production process. We select our materials with consideration for their ecological impact, prioritizing suppliers who share our sustainability values. Conscious and Ethical Manufacturing The manufacturing of each throw blanket at Viñas Genève is the result of a careful process that adheres to the strictest ethical standards. We work with carefully selected artisans and workshops where working conditions are fair and equitable, ensuring that each product is not only beautiful but also ethically crafted. Experience the Difference

The Country Club Aesthetic draws inspiration from traditional, upscale leisure environments. It features classic patterns, rich materials, and a polished look, creating interiors that exude sophistication and comfort.​ Country Club Aesthetic What Is Country Club Aesthetic? The Country Club Aesthetic draws inspiration from traditional, upscale leisure environments. It features classic patterns, rich materials, and a polished look, creating interiors that exude sophistication and comfort. Practical Tips for Country Club Aesthetic Incorporate tailored furniture with rich woods and classic fabrics like plaid or stripes. Use brass accents and chinoiserie prints for elegance. Add vintage art, styled bar carts, and attention to detail to achieve a cohesive and timeless appeal. Related Terms Maximalism Industrial Luxury Brutalism Chinoiserie Bauhaus Scandinavian Transitional Mid-Century Modern Art Nouveau William Pahlmann Style Jean-Michel Frank Style California Look Quiet Luxury Country Club Aesthetic Organic Modern Eclectic Luxury Rococo Revival Hollywood Regency Minimalist Luxury Modern Classic Art Deco Japandi back to glossary Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join

Brutalism is a bold architectural and design style characterized by raw concrete, geometric forms, and an industrial aesthetic. It prioritizes honesty in materials, showcasing structural elements openly, creating powerful, minimalist spaces that convey strength and authenticity. Brutalism What Is Brutalism? Brutalism is a bold architectural and design style characterized by raw concrete, geometric forms, and an industrial aesthetic. It prioritizes honesty in materials, showcasing structural elements openly, creating powerful, minimalist spaces that convey strength and authenticity. Practical Tips for Brutalism Incorporate raw materials such as concrete, steel, and exposed brick. Select furniture with strong geometric shapes and minimal detailing. Maintain a neutral, monochromatic palette to emphasize textures, and introduce softness sparingly with textiles to balance the starkness of the environment. Related Terms Maximalism Industrial Luxury Brutalism Chinoiserie Bauhaus Scandinavian Transitional Mid-Century Modern Art Nouveau William Pahlmann Style Jean-Michel Frank Style California Look Quiet Luxury Country Club Aesthetic Organic Modern Eclectic Luxury Rococo Revival Hollywood Regency Minimalist Luxury Modern Classic Art Deco Japandi back to glossary Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join

Cotton Throw Blankets are lightweight, breathable, and versatile, making them ideal for layering in various seasons. They’re also easy to care for and durable. Cotton Throw Blankets What Are Cotton Throw Blankets? Cotton Throw Blankets are lightweight, breathable, and versatile, making them ideal for layering in various seasons. They’re also easy to care for and durable. Practical Tips for Cotton Throw Blankets: Pair cotton throws with lighter, neutral-toned furniture for a fresh, airy look. They’re great for summer months or beach-themed rooms. Related Terms Cashwool® Accent Blankets Wool Throw Blankets Throw Blankets Luxury Throw Blankets Plush Throw Blankets Cotton Throw Blankets Linen Throw Blankets Modern Throw Blankets Cashmere Throw Blankets Knitted Throw Blankets Woven Blankets back to glossary Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join