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Add a premium touch to your interior design with Viñas Genève Le Plaid des Villes luxury cashmere urban throw blankets, designed in Switzerland and made in Italy. – Only 50 Will Own It This Year 2026’s Most Exclusive Interior Design Statement. Secure Yours Owning Le Plaid des Villes goes beyond decor. It’s about curating a space that speaks of your refined taste and individuality. Crafted from the rarest, most precious wool yarn ever spun, each throw embodies the perfect balance of softness and sophistication. With only 50 pieces available, it’s more than an addition to your home: it’s a symbol of discernment and timeless elegance. By securing your edition, you’re embracing a masterpiece that whispers of exclusivity, luxury, and your impeccable sense of style. Secure Your Edition Today Buy Now The Ultimate Throw Blanket for Urban Home Interiors Drawing inspiration from vintage city art, Le Plaid des Villes is more than a luxury throw blanket: it's a cosmopolitan homage to the world’s most iconic cities. From Paris to New York, these designs represent the elite of global culture. Owning one of these exclusive editions is a statement of class and discernment, allowing you to perfect your interior decor with a piece that symbolizes sophistication, quality and comfort. Each edition throw enhances your living space with an air of elite urban charm. By securing your exclusive piece, you’re joining a select group of individuals who appreciate the finer things in life: design, culture, and comfort all woven into one exceptional item. Read More The Throw Blanket Collection Explore our collection of Le Plaid des Villes, where each throw blanket pays homage to the legendary spirit of the world's greatest cities. From the sophisticated streets of London to the timeless romance of Venice, each limited edition design is a tribute to the cultural icons that define these global capitals. The London Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now The New York Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now The Rome Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now The Venice Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now The Paris Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now The Tokyo Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now The Geneva Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now 2026’s Most Exclusive Interior Design Statement. Secure Yours Buy Now Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry Le Plaid des Villes is crafted with the finest Cashwool, a unique material that surpasses even cashmere in softness and durability. Each limited edition piece is designed in Geneva, the epicenter of luxury, and then meticulously produced in the world capital of high-end textiles, Italy. This fusion of Swiss precision and Italian craftsmanship makes each Le Plaid des Villes throw blanket a collector's dream. Our artisans only produce Le Plaid des Villes once a year in limited quantities, and securing one of these pure wool throws for your interior means acquiring a rare item, an exclusive piece of textile art that will never be mass-produced. Italy’s longstanding reputation for luxury fabrics ensures that your throw blanket is not only elegant but also of the highest quality, a timeless art piece that transcends trends. Secure This Coveted Piece For Your Interior Buy Now Le Plaid des Villes | Viñas Genève The Paris Edition | Le Plaid des Villes Le Plaid des Villes | Viñas Genève 1/2 Why Choose Viñas Genève for Your Home Interior Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Enduring Elegance, Crafted to Last Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time. All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury. A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year. Experience the Luxury Feel of Cashwool® Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere. An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. 2026’s Most Exclusive Interior Design Statement. Secure Yours Buy Now Le Plaid des Villes | Viñas Genève The Geneva Edition | Le Plaid des Villes Le Plaid des Villes | Viñas Genève 1/2 Limited Editions, Only Once a Year: Don’t Miss Your Chance Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively in limited batches, every edition is as unique as the cities it represents. Once reservations close, no more will be available until the next run. Order your exclusive piece today and own a true luxury masterpiece, an elegant addition to your home that reflects the prestige of the world’s most iconic cities. Buy Now The Art of the Throw Blanket: History, Elegance, and Modern Luxury The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting. Viñas Genève redefines this tradition with Le Plaid des Villes (namely The City Throw), positioning at the forefront of luxury by combining exquisite Italian craftsmanship with classic Swiss design and a vintage touch. With Le Plaid des Villes, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any room, providing both beauty and comfort. Join the Club and Enhance Your Home Interior Today Buy Now Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. What makes Cashwool® better than cashmere or any other luxurious wool yarn? Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear. This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Cashwool® throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time. 2026’s Most Exclusive Interior Design Statement. Secure Yours Buy Now Hear What Viñas Genève Owners Say Sophie, Paris I adore my Viñas plaid! It adds such class and elegance to my living room. The quality is superb, and it’s amazing to own something so rare. Anne, London A perfect addition to my home. It is sooo soft, and it's a limited edition, it makes it even more special. Couldn't be happier! Gabrielle, Geneva This plaid is truly luxurious. Incredible craftsmanship. And the exclusivity makes it feel so special. It’s now my go-to piece for comfort and style! Lena, Zurich Exquisite quality and beautifully designed. I’m proud to have something so unique in my home, it’s truly a statement piece! Buy Now Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run. Preorders Close Soon! Buy Now Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.

Add a premium touch to your chalet interior with Viñas Genève Le Plaid des Montagnes luxury throw blankets, designed in Switzerland and made in Italy. – Only 50 Will Own It This Year Winter’s Most Exclusive Interior Design Statement: Secure Yours Owning Le Plaid des Montagnes is more than just adding warmth to your home: it’s about embracing a sense of comfort and timeless style. Crafted from the rarest, most luxurious wool, each throw is designed to reflect the cozy elegance of the Alps. With only 50 pieces available, this is your chance to own a piece of exclusive mountain luxury. By securing your edition, you’re bringing unparalleled warmth, comfort, and style into your home, creating a space that exudes coziness and sophistication. Secure Your Edition Today Buy Now The Ultimate Throw Blanket for Alpine Home Interiors Drawing inspiration from vintage Alpine art, Le Plaid des Montagnes is more than a luxury throw blanket, it's a tribute to the timeless beauty of the world’s most iconic mountain resorts. From Gstaad to Courchevel, these designs capture the charm and elegance of Alpine culture. Owning one of these exclusive editions is a statement of taste and refinement, elevating your home with a piece that embodies luxury, comfort, and natural beauty. Each edition throw enhances your living space with the serene sophistication of the Alps. By securing your exclusive piece, you’re joining a select group of individuals who value tradition, craftsmanship, and the finer things in life, all woven into one extraordinary creation. Read More The Throw Blanket Collection Explore our collection of Le Plaid des Montagnes, where each throw blanket honors the legendary charm of the world’s most iconic Alpine resorts. From the luxurious slopes of Gstaad to the rustic elegance of Courchevel, each limited edition design is a tribute to the natural beauty and cultural heritage that define these legendary mountain destinations. The Imperial Crown Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now The Cortina Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now The Courchevel Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now The Crans Montana Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now The Verbier Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now The Megève Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now The Gstaad Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now The Zermatt Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now 2026’s Most Exclusive Interior Design Statement. Secure Yours Buy Now Craftsmanship Beyond Compare: Swiss Precision & Italian Artistry Le Plaid des Montagnes is crafted with the finest Cashwool, a unique material that exceeds even cashmere in both softness and durability. Each limited edition piece is designed in Geneva, the heart of luxury, and meticulously produced in Italy, the world-renowned hub of high-end textiles. This combination of Swiss precision and Italian craftsmanship makes each Le Plaid des Montagnes throw blanket a collector’s treasure. Our artisans create Le Plaid des Montagnes only once a year in limited quantities. Securing one of these pure wool throws for your home means owning a rare and exclusive piece of textile art that will never be mass-produced. Italy’s rich tradition of producing luxury fabrics ensures that your throw blanket is not only elegant, but also of the highest quality, a timeless creation that transcends fleeting trends. Secure This Coveted Piece For Your Interior Buy Now Ana-Sophia Wearing Le Plaid des Montagnes Ana-Sophia Wearing Le Plaid des Montagnes Ana-Sophia Wearing Le Plaid des Montagnes Ana-Sophia Wearing Le Plaid des Montagnes 1/4 Why Choose Viñas Genève for Your Home Interior Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Enduring Elegance, Crafted to Last Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time. All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury. A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year. Experience the Luxury Feel of Cashwool® Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere. An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. Winter’s Most Exclusive Interior Design Statement: Secure Yours Buy Now Blue Plaid des Montagnes on a Leather Sofa Ana-Sophia Wearing Le Plaid des Montagnes Brown Plaid des Montagnes Folded Blue Plaid des Montagnes on a Leather Sofa 1/6 Limited Editions, Only Once a Year: Don’t Miss Your Chance Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively in limited batches, every edition is as unique as the resorts it represents. Once reservations close, no more will be available until the next run. Order your exclusive piece today and own a true luxury masterpiece, an elegant addition to your home that reflects the fascination of the most iconic Alpine resorts. Buy Now The Art of the Throw Blanket: History, Elegance, and Modern Luxury The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting. Viñas Genève redefines this tradition with Le Plaid des Montagnes (namely The Mountain Throw), positioning at the forefront of luxury by combining exquisite Italian craftsmanship with classic Swiss design and a vintage touch. With Le Plaid des Montagnes, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any Alpine or winter residence, providing both style and comfort. Secure Your Edition Today Buy Now Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. What makes Cashwool® better than cashmere or any other luxurious wool yarn? Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear. This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws or pillows will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Cashwool® throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time. Secure Your Edition Today Buy Now Hear What Viñas Genève Owners Say Elise, Zurich The perfect combination of elegance and warmth! This throw reminds me of cozy Alpine getaways. I love that it’s a limited edition. It feels like I own something truly special. Jessica, Aspen I draped my Plaid des Montagnes over the sofa, it transformed the room. It’s incredibly soft, warm, and carries a sense of exclusivity I just love! Marie, Chamonix Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for. Isabella, Milan Never owned anything like it. The quality is amazing, and the design takes me back to the Alpine resorts I adore. It’s both a beautiful decor piece and incredibly functional. Buy Now Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run. Secure This Coveted Piece For Your Interior Buy Now Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.

Experience the difference and learn why Viñas Genève's luxury cashmere throw blankets are the culmination of exclusivity and quality for your home interior. – Taste is Quiet Why Choose Viñas Genève for Your Home Interior At Viñas Genève, we know that true luxury quietly lies in the details. From the finest materials to world-class craftsmanship, every creation is designed and crafted with utmost care and precision. Our throw blankets are more than just home decor: they are works of art, created to bring comfort, exclusivity and style into your home interior. Here are the facts that set Viñas Genève apart and make our creations the ultimate choice for those who value quality, sophistication, and timeless beauty. Read More Experience the Luxury Feel of Cashwool® Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere. An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance. Enduring Elegance, Crafted to Last Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time. All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury. A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. Conscious and Ethical Manufacturing The manufacturing of each throw blanket at Viñas Genève is the result of a careful process that adheres to the strictest ethical standards. We work with carefully selected artisans and workshops where working conditions are fair and equitable, ensuring that each product is not only beautiful but also ethically crafted. Our Maison Hear What Viñas Genève Owners Say Anne, London A perfect addition to my home. It is sooo soft, and it's a limited edition, it makes it even more special. Couldn't be happier! Lena, Zurich Exquisite quality and beautifully designed. I’m proud to have something so unique in my home, it’s truly a statement piece! Marie, Chamonix Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for. Sophie, Paris I adore my Viñas plaid! It adds such class and elegance to my living room. The quality is superb, and it’s amazing to own something so rare. Limited Editions, Only Once a Year: Don’t Miss Your Chance Each year, only 50 throws in every collection are crafted, making them rare and highly sought after. Produced exclusively in limited batches, every edition is as unique as the cities it represents. Once reservations close, no more will be available until the next run. Order your exclusive piece today and own a true luxury masterpiece, an elegant addition to your home that reflects the prestige of the world’s most iconic cities. Latest Collection Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. What makes Cashwool® better than cashmere or any other luxurious wool yarn? Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear. This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Cashwool® throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time.

Add an iconic touch of Swiss living to your interior with Viñas Genève's premium cowhide and Swiss army throw blankets, designed in Switzerland and made in Italy. Swiss Identity. Three Luxury Throws. Three Swiss Icons. From Swiss cowhide to the alpine poya to the legendary army blanket, this is the soul of Switzerland, reimagined in a rare, luxurious merino blend. Wool, Pattern, Presence. Nothing Is Random. At Viñas Genève, we believe every design must mean something. Swiss Identity was born of that belief: a collection of three merino throws that channel Switzerland’s visual heritage into timeless interior pieces. Each design tells a story. Each throw warms a space. And each edition is produced in limited runs of 50. Secure Your Collector Edition Today Buy Now The Icons Behind the Throws The Officer The Swiss Cult Classic You know the look: grey with bold stripes, folded over beds in Swiss mountain lodges. The original Swiss army wool blanket was made for utility, not elegance. But its rugged charm never faded. Buy Now The Officer by Viñas Genève reinvents it with finer material, discreet softness and the same iconic pattern, echoing the Swiss army surplus wool blanket with a refined twist. La Vache The Alpine Home Icon Cowhide blankets and rugs have been part of alpine chalet interior design for centuries. Their bold, organic patterns bring instant warmth to wood-heavy rooms. Buy Now La Vache by Viñas Genève captures this tradition and softens it, woven from a luxury merino blend that feels as good as it looks. La Poya The Mountain Ritual The poya is one of Switzerland’s most cherished visual traditions. Depicting the spring ascent to alpine pastures, it combines folklore and function, line and movement. Buy Now La Poya by Viñas Genève revives this aesthetic in a high-contrast, richly textured merino throw, turning Swiss poya art into a living object. Beyond Mere Decoration, Heritage Is Identity. 100% Cashwool®, the finest luxury merino blend Designed in Geneva, Switzerland, and woven in Biella, Italy 50 pieces per run, limited, rare and collectible Softer than cashmere, warmer than tradition Perfect for bed throws, sofa layers or chalet decor Already trusted by La Réserve Genève, Grand Powers Paris, and Guarda Golf Crans-Montana Buy Now Only 50 per run. No restock. No replicas. Viñas Genève creates with intention. We don’t mass-produce. Each throw is collectible and part of a permanent record. Once they’re gone, they’re part of someone else’s story. Buy Now The Officer: Swiss Army Blanket Legacy From the late 19th century to the 1960s, the Swiss army issued wool blankets in “grey with bold red stripes,” stored in alpine depots and stamped by maker and year. Handmade from Alpine sheep’s wool, each was robust enough for trench use yet became a design staple in Swiss homes. The Officer by Viñas Genève refines this rugged icon into a limited-edition merino throw that blends history, durability, and minimalist elegance. From Army Tents to Alpine Interiors. Did you know the original Swiss army blanket inspired not just designers but architects and stylists? Or that traditional cowhide blankets once denoted family status in remote Alpine homes? Or that poya panels were used to mark the start of spring, village-wide? This collection carries memory without sentimentality. Each throw distills a piece of Switzerland, woven not to recall the past but to give it form, here and now. Buy Now Why Choose Viñas Genève for Your Home Interior Luxury Without the Retail Markup By selling directly online and by preorder, we avoid the typical boutique markups that would push the price of our Plaids far above the most premium brands. This allows us to focus entirely on delivering the highest quality. By ordering directly from us, you’re securing an exclusive piece at the fairest price and true value. Swiss Luxury Meets Timeless Taste Designed in the heart of Geneva, our Plaids embody the meticulous precision and refined aesthetic Switzerland is known for. Each piece reflects an iconic location's global reputation for sophistication, bringing a touch of Swiss elegance and luxury understatement to your home. Enduring Elegance, Crafted to Last Unlike simple wool, Cashwool offers superior durability while maintaining deep luxurious softness. Cashwool is resistant to pilling and wear, ensuring that your throw retains its beauty and texture over time. All our Plaids are pieces of textile art designed to stand the test of time, without compromising on comfort and luxury. A Rare Opportunity, Only Once a Year Each edition of our Plaids is produced in strictly controlled quantities, making every throw a rare and coveted piece. With only one run per year, each throw is made to order, ensuring its exclusivity for your interior. Don’t miss the chance to own a piece. Once the reservations close, the opportunity won’t come again until next year. Experience the Luxury Feel of Cashwool® Crafted from the finest Cashwool, our throws offer unparalleled softness that surpasses even the most delicate cashmere. An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is a extra-fine Merino wool fiber engineered to provide the feel of cashmere with an added touch of smoothness, luxury and elegance. Crafted by the Masters of Luxury Textiles Every Viñas Genève throw is meticulously produced in Italy, a country historically renowned for its excellence in luxury textile production and craftsmanship. Combining Swiss design with Italian mastery, our throws are the ultimate expression of European luxury, designed to magnify your interior with both style and quality. Secure Yours Today Buy Now Limited Edition, Only Once a Year: Don’t Miss Your Chance Each year, our luxury throw blanket collections are crafted in strictly limited runs of 50, making them a rare and coveted piece. Our collections are produced exclusively on order, ensuring that each edition is as unique as the classic icons they represent. Once reservations close, no more throws will be available until the next production run, making this a fleeting opportunity to own a true masterpiece of luxury. You can order your edition today, and by doing so, you’re not just securing a throw—you’re acquiring a symbol of exclusivity that will be a proud centerpiece in your home interior. Imagine showing friends or guests a piece so rare that only a select few can claim ownership. Enhance your interior decor and capture the essence of Swiss living with an exclusive piece of art that will remain a timeless treasure for years to come. Buy Now The Art of the Throw Blanket: History, Elegance, and Modern Luxury The term "plaid" in French refers to a throw blanket designed for both comfort and decorative elegance. Rooted in this tradition, plaids have long been a staple of sophisticated European home interiors, adding warmth and a cosy refinement to any setting. Viñas Genève redefines this tradition with the Swiss Identity collection, positioning at the forefront of luxury by combining exquisite Italian craftsmanship with a vintage touch. With the Swiss Identity luxury throw blankets, you’re not just investing in an interior design item, but also in an art piece that will enhance the ambiance of any room, providing both beauty and comfort. Secure Your Edition Today Buy Now Frequently Asked Questions Why are Viñas Genève creations available only by preorder? Our throws are made in strictly limited quantities to ensure the highest quality. By offering them exclusively by preorder, we avoid the retail markups that would drive the price well over $1,000 in boutiques. This direct-to-consumer model allows us to focus on craftsmanship, delivering you a luxury product at a fair price without compromise. How long will it take to receive my throw after I place a preorder? Once the pre-order window is closed, here’s the estimated timeline: Production: 70–80 days Quality control and packaging: 2–5 days Delivery to your home: 1–2 days We will keep you informed at every step and notify you if there are any delays. Can I return my throw blanket if I change my mind? Yes, you have the right to return your items within 14 days of receiving them. Simply contact our customer service at francois.vinas@atbbfv.com with your order details. Please note that your items must be unused, in their original condition, and in their original packaging. Return shipping costs will be your responsibility. What makes Cashwool® better than cashmere or any other luxurious wool yarn? Cashwool is engineered to be even softer than cashmere, while offering greater durability and a unique resistance to wear. This pure Merino wool fiber blends luxury with longevity, ensuring your throw remains as beautiful and comfortable as the day you received it. Why are Viñas Genève throws more exclusive than other luxury throws? Each edition of Viñas Genève throws is produced once a year in a limited run, making them rare and coveted pieces. Designed in Switzerland and crafted in Italy, our creations combine world-class craftsmanship with a commitment to exclusivity. Once the preorder window closes, no more throws or pillows will be available until we announce the next production run. Can I track the progress of my order? Absolutely. We’ll keep you updated at each stage of production, from the time we receive your order to when it’s ready to ship. If there are any delays, we’ll notify you immediately so you’re always informed. How do I care for my Cashwool® throw blankets? To maintain the quality of your throw, we recommend dry cleaning or gentle hand-washing with cold water. Always store your throw in a cool, dry place to preserve their softness and durability over time. Secure Your Edition Today Buy Now Hear What Viñas Genève Owners Say Elise, Zurich The perfect combination of elegance and warmth! This throw reminds me of cozy Alpine getaways. I love that it’s a limited edition. It feels like I own something truly special. Jessica, Aspen I draped my Plaid des Montagnes over the sofa, it transformed the room. It’s incredibly soft, warm, and carries a sense of exclusivity I just love! Marie, Chamonix Absolutely stunning! The craftsmanship is flawless, and the vintage Alpine design fits beautifully in my chalet. It’s luxurious and comfortable, exactly what I was looking for. Isabella, Milan Never owned anything like it. The quality is amazing, and the design takes me back to the Alpine resorts I adore. It’s both a beautiful decor piece and incredibly functional. Buy Now Our collection is produced exclusively on order in highly limited numbers, making every throw blanket a rare and coveted art piece. Once preorders close, no extra Plaid will be available until the next run. Secure This Coveted Piece For Your Interior Buy Now Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul.

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Learn more about the superior quality of Viñas Genève luxury cashmere throw blankets and decorative pillows, designed in Switzerland and handcrafted in Italy. Our Quality – A Devouring Obsession Cashwool: The Mark of Excellence For our throw blankets, we have selected Cashwool, an extra-fine Merino wool yarn that exceeds even the purest cashmere in softness, exclusivity, and durability. This choice is not incidental: Cashwool represents the epitome of the knitting tradition. It is an incredibly soft wool, of absolute whiteness, which grants brightness and structure to every shade of color. The production of Cashwool follows a specific process, designed and refined by our artisans, to maintain a total level of quality that embraces the product, the individual, and the environment. An Alliance of Craftsmanship and Innovation An original formula from Zegna Baruffa Lane Borgosesia, Cashwool is the result of the alliance between artisanal craftsmanship and technical innovation. This unique, extra-fine Merino wool is the result of anticipating future luxury trends by envisioning a soft, warm, and lightweight yarn that is suitable for active lifestyles and will last for many years. This forward-thinking vision has revolutionized the way pure combed wool is made. Read More A Commitment to a Sustainable Future At Viñas Genève, we understand that sustainability and ethics are not options but imperatives. Our commitment to a greener and fairer future is reflected in every aspect of our production. Responsible Material Choices Our iconic throw blankets are all made from Cashwool, an extra-fine Merino wool yarn known not only for its superior quality but also for its environmentally friendly production process. We select our materials with consideration for their ecological impact, prioritizing suppliers who share our sustainability values. Conscious and Ethical Manufacturing The manufacturing of each throw blanket at Viñas Genève is the result of a careful process that adheres to the strictest ethical standards. We work with carefully selected artisans and workshops where working conditions are fair and equitable, ensuring that each product is not only beautiful but also ethically crafted. Experience the Difference

Learn more about the Swiss luxury brand Viñas Genève, discover our limited editions of cashmere throw blankets designed in Switzerland and made in Italy. – 30 Years of Excellence in Fashion & Haute Couture A Legacy of Textile Excellence and Innovation Viñas Genève is a Swiss luxury brand that embodies the fusion of traditional textile art and contemporary innovation. Born from a 30-year family tradition, we quickly gained a reputation for excellence in creating high-end, handmade textile accessories for the world's most prestigious fashion and haute-couture brands, all designed with taste and produced according to the highest standards of ethics and quality. Read More The Art of Textiles: An Ancestral Tradition Textiles, derived from the Latin word "Texere" meaning "to weave," is an art form that dates back to the origins of civilization. Discovered over 500,000 years ago, textiles represent humanity's ongoing quest for beauty and comfort. The earliest fibers such as wool and silk, discovered in China, played a crucial role in the development of trade, notably through the famous Silk Road, connecting the East and the West. Innovation and Design in Modern Textiles Over time, textiles have evolved, incorporating unique designs and innovative materials such as glass, bamboo, and synthetic fibers, reflecting the technological and aesthetic advancements in the industry. Viñas Genève continues this tradition of innovation, emphasizing quality, design, and sustainability. Our Quality To explore the essential terms in the art of textiles and interior design, consult our glossary. Learn More 1/6 A Devotion to Sustainability and Quality Viñas Genève is committed to maintaining the highest standards of quality while respecting the environment. Our creations are the result of a perfect marriage between traditional craftsmanship and modern techniques, offering our customers an unparalleled experience. Latest Creations

Discover exclusive cashmere throw blankets by Swiss luxury brand Viñas Genève. Our creations are rare interior design art, designed in Switzerland and made in Italy. New Swiss Identity Collection. Three Luxury Throws. Three Swiss Icons. Introducing a new cult classic by Viñas Genève Discover Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul. About Us L’élégance née de la matière Read More La Vache Throw by Viñas Genève Ana-Sophia Wearing Le Plaid des Montagnes The Officer Throw by Viñas Genève La Vache Throw by Viñas Genève 1/8 Limited Edition Throw Blankets, Woven from the Finest Merino Blend Viñas Genève celebrates both Swiss and Alpine living and the spirited energy of the world's most iconic cities through our luxury thrown blanket collections, with a vintage twist. Each throw is designed in Geneva, Switzerland, and crafted in Biella, Italy, from the finest Cashwool®, offering unparalleled durability, style and warmth. Experience the Difference Best Sellers Quick View La Poya Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Quick View La Vache Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Quick View The Geneva Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Paris Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Megève Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now Quick View The New York Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Officer Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Le Plaid des Villes by Viñas Genève Le Plaid des Villes offers an urban twist on timeless elegance, bringing the essence of iconic global cities like London, Geneva, and New York into your home. More than just a throw blanket, it’s an exclusive statement piece designed for those who value both luxury and individuality. Each edition is limited to only 50 pieces and crafted from the rarest, most precious wool, making it a symbol of refined taste. Secure yours today and transform your space with 2025’s most coveted interior design masterpiece. Buy Now See the Collection A Devotion to Sustainability and Quality Viñas Genève is committed to a sustainable and ethical future. From the selection of responsible materials to ethical manufacturing, every step of our design and production process reflects our dedication to ecology and ethics. Our Quality Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Read More 1 2 3 4 5 Read More

A comprehensive interior design glossary by Viñas Genève, covering essential terms and tips for use from throw blankets to accent pillows and luxury textiles. – Interior Design Glossary Essential Terms for Luxury Textiles and Interior Design Search All A B C d e f g h i j k l m n o p q r s t u v w x y z Accent Blankets Accent Pillows Alpaca Wool Art Deco Art Nouveau Bauhaus Bedding Textiles Boho Pillows Brutalism California Look Cashmere Cashmere Throw Blankets Cashwool® Chinoiserie Cotton Cotton Throw Blankets Country Club Aesthetic Cushion Covers Custom Pillows Decorative Cushions Decorative Pillows Designer Pillows Eclectic Luxury Embroidered Pillows Faux Fur Pillows Hollywood Regency Home Textiles Industrial Luxury Japandi Jean-Michel Frank Style Knitted Throw Blankets Linen Linen Throw Blankets Luxury Home Textiles Luxury Throw Blankets Maximalism Merino Wool Mid-Century Modern Minimalist Luxury Modern Classic Modern Throw Blankets Organic Modern Patterned Pillows Pillow Shams Plush Throw Blankets Quiet Luxury Quilted Pillows Rococo Revival Scandinavian Silk Silk Pillowcases Suede Pillows Textiles for Interior Design Throw Blankets Transitional Velvet Velvet Pillows William Pahlmann Style Wool Throw Blankets Wool Yarn Woven Blankets Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join

Official press resources and contact for Viñas Genève, a Swiss luxury brand redefining throw blankets through craftsmanship, refined design, and limited editions. Press Room Press Contact & Subscription PRESS CONTACT François Viñas, Founder Email: francois.vinas@atbbfv.com Phone: +41 79 216 77 59 Fill out the form to join our press distribution list. First name* Last name* Email* Company name* Link* Yes, subscribe me to your press updates. * Submit Press Releases & News Jul 14, 2025 Français La nouvelle pièce culte signée Viñas Genève Viñas Genève dévoile Swiss Identity, une série de trois plaids d’exception qui réinterprètent l’âme de la Suisse à travers la laine, le motif et la présence. Download Jul 14, 2025 English A new cult classic by Viñas Genève Viñas Genève introduces Swiss Identity: a new series of three luxury throws that reinterpret the soul of Switzerland through wool, pattern, and presence. Download May 15, 2025 Français Viñas Genève, nouvelle signature suisse du textile de luxe Viñas Genève dévoile une première collection de plaids d’intérieur haut de gamme, alliant précision suisse et savoir-faire artisanal italien. Download May 15, 2025 English Viñas Geneva, the new Swiss luxury textile brand Viñas Genève unveils its first collection of high-end indoor throws, combining Swiss precision and Italian craftsmanship. Download Press Assets May 15, 2025 Français Brochure de presse Téléchargez notre brochure de presse pour avoir le profil complet de la marque Vinãs Genève. Download May 15, 2025 English Press brochure Download our press brochure to get the full brand profile of Vinãs Genève. Download July 14, 2025 n/a Images Swiss Identity Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download May 15, 2025 n/a Images Plaid des Villes / Plaid des Montagnes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download Press Clippings November 6, 2025 Viñas Genève : l’élégance née de la matière Marie Claire Read more November 3, 2025 Le plaid des montagnes Swissquote Magazine Read more November 3, 2025 Un plaid tout doux 24 Heures Read more September 4, 2025 Viñas Genève : l’élégance suisse en édition limitée TAB-Mag.ch Read more September 4, 2025 La nouvelle signature suisse du plaid de luxe Le Magazine Suisse Read more August 23, 2025 Plaids en votre faveur T Magazine Read more June 3, 2025 Craftsmanship: From Ties to Throw Blankets Immobilier.ch - Prestige Magazine Read more May 21, 2025 Viñas Genève GB News Read more April 29, 2025 Viñas Genève, un plaid haut de gamme Maison & Jardin Magazine Read more April 8, 2025 The new signature for Swiss luxury throw blankets Chic Magazine Read more April 4, 2025 Viñas Genève, the rising star of Swiss luxury textile Socialize Magazine Read more March 18, 2024 Viñas Genève launches Le Plaid des Montagnes Cote Magazine Read more

Optimize your small space with our interior design tips. Learn about multifunctional furniture and vertical storage solutions. Tips for Small Space Interior Design Maximizing Space with Multi-Functional Furniture Discover how to deal with limited space and how to optimize your living area without compromising on style or comfort. Utilizing Vertical Space in Small Space Interior Design Get tips to make the most of your vertical space with smart storage solutions and eye-catching wall decor. Read the article

Hollywood Regency is a glamorous style that emerged in the 1930s, characterized by bold colors, luxurious fabrics, and opulent details. It combines traditional and modern elements to create dramatic and elegant interiors that reflect the allure of classic Hollywood. Hollywood Regency What Is Hollywood Regency? Hollywood Regency is a glamorous style that emerged in the 1930s, characterized by bold colors, luxurious fabrics, and opulent details. It combines traditional and modern elements to create dramatic and elegant interiors that reflect the allure of classic Hollywood. Practical Tips for Hollywood Regency Use bold color contrasts, such as black and white, with pops of vibrant hues. Incorporate luxurious materials like velvet, lacquer, and mirrored surfaces. Select statement furniture and accessories that exude glamour, and don't shy away from ornate details. Related Terms Maximalism Industrial Luxury Brutalism Chinoiserie Bauhaus Scandinavian Transitional Mid-Century Modern Art Nouveau William Pahlmann Style Jean-Michel Frank Style California Look Quiet Luxury Country Club Aesthetic Organic Modern Eclectic Luxury Rococo Revival Hollywood Regency Minimalist Luxury Modern Classic Art Deco Japandi back to glossary Home Interior Design Trends 2025 Welcome to our collection of home interior design trends for 2025. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Join