Swiss Identity Reimagined: Honouring Swiss Symbols Through Touch
- francoisvinas73
- Jan 22
- 3 min read
Swiss Identity is a collection of cashwool throws created by Viñas Genève, inspired by three strong Swiss symbols: the cow, the Poya, and the Swiss army blanket.
These symbols belong to Swiss landscapes, traditions, and collective memory. They have shaped ways of living, seasonal rhythms, and everyday gestures. Over time, they have also become familiar references, often linked to images more than to daily experience.
With the Swiss Identity collection, the intention is direct and concrete: to translate these symbols into objects meant to be used every day. The collection focuses on cashwool throws designed to find their place in a home, to accompany simple gestures, and to settle naturally into everyday life. Through material, touch, and time, the symbols move from representation to presence.
This text explores how the Swiss Identity collection reinterprets heritage through use and daily familiarity.
When Tribute Becomes Use
A symbol remains alive when it continues to be used. Daily contact gives it meaning through familiarity and repetition.
The Swiss Identity collection approaches tribute through use. Each cashwool throw is designed to move naturally within a home, guided by everyday gestures. Over time, the symbol it carries becomes familiar through touch and presence, settling into daily life as a quiet companion.
The relationship builds gradually. The object becomes part of the home, accompanying moments without interrupting them.
The Cow, or Stability Felt
The cow is one of the most recognizable Swiss symbols. Closely linked to alpine landscapes and rural life, it has long represented continuity, grounding, and balance.
Within the Swiss Identity collection, this symbol is translated through sensation. The cashwool rests on the shoulders with a balanced weight. The material settles naturally and remains in place. The body registers stability before the mind takes notice.
Comfort here is steady and reassuring. It supports moments of pause, long evenings, and quiet mornings. Through repeated use, the symbol shifts from image to rhythm, offering reassurance through consistency.
The Poya, or Movement Slowed
The Poya traditionally represents movement. It tells the story of ascent to alpine pastures, guided by seasonal rhythm, patience, and continuity.
In the Swiss Identity collection, this movement becomes a rhythm. The pattern guides the eye gently. The cashwool throw accompanies moments when the body slows and time stretches slightly.
The idea of ascent becomes internal. Movement turns into transition. The Poya enters daily life through calm repetition, woven into moments of rest.
The Swiss Army Blanket, or Chosen Protection
The Swiss army blanket evokes reliability, endurance, and protection. It belongs to a shared memory shaped by function and durability.
The Swiss Identity collection approaches this reference with restraint. The cashwool feels dense and reassuring, resting quietly through long evenings. Structure becomes comfort, and protection becomes domestic.
The throw earns its place through consistency. It remains present because it continues to serve over time.
Cashwool as Mediator
Cashwool connects the symbols in a natural way. It absorbs references and translates them into tactile experience.
The cashwool used in the Swiss Identity collection follows the body naturally and retains warmth with ease. Over time, it softens and adapts, holding the memory of repeated gestures.
Through cashwool, heritage becomes something that is felt and lived.
Living With Symbols in a Contemporary Home
In contemporary Swiss homes, heritage moves freely. It adapts to urban rhythms and modern interiors while keeping its grounding.
A Swiss Identity cashwool throw travels from room to room, from evening conversations to quiet mornings. The symbol becomes part of a personal landscape, shaped by habits and moments.
Its presence is defined by duration. Endurance here is a question of relevance and continuity.
The Most Accurate Tribute Is Sometimes the One That Stays Silent
Paying tribute often means allowing something to exist without emphasis. An object kept for a long time explains little. It accompanies daily life and remains present through familiarity.
The cow, the Poya, and the Swiss army blanket continue within Swiss Identity because they have moved from recognition to experience.
At Viñas Genève, the Swiss Identity collection lives through the quiet constancy of cashwool objects designed to remain part of everyday life.
Continue the Experience
Swiss Identity is a collection meant to be lived, felt, and discovered over time, through cashwool, touch, and everyday presence.
If this approach to Swiss heritage resonates with you, we invite you to explore the Swiss Identity collection and see how these symbols translate into material, texture, and daily life.
Comments