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What twenty five years of textile creation taught me about balance, development and lasting design A few years ago, I would probably have answered differently if someone had asked me what separates a successful collection from an ordinary one. I might have spoken about colours, materials or design. After spending more than twenty five years working alongside the creative studios of French fashion houses and helping transform creative directions into textile collections, my answer has gradually become much simpler. People consistently underestimate the amount of time required to arrive at something that feels right. This observation extends far beyond textile creation. It applies to architecture, interiors, objects, gardens and even conversations. The most satisfying results often appear effortless once they are finished, yet they are usually the outcome of countless decisions, adjustments and refinements that remain invisible to everyone except those involved in their development. Over time, I realised that arriving at something balanced and enduring is rarely a question of inspiration alone. It is a question of patience, judgement and development. Every Collection Begins Long Before the Product Throughout my career, collections always started in the same place: with an intention. Twice a year, a creative brief arrived from the artistic director, bringing together references collected from many different worlds. Architecture might sit alongside photography. A colour discovered during a journey could share a page with a piece of fabric or a painting. At first glance, these references seemed to belong to different conversations. With time, a common thread would emerge and reveal the direction of the collection. The role of everyone involved in the process was to understand that direction and help it find its final form. Many people imagine that creativity begins with drawing. My experience taught me that creativity begins much earlier, at the moment when an idea starts to take shape in the minds of those responsible for developing it. That stage fascinated me then and continues to fascinate me today because it contains every possibility. The future collection already exists in an intangible form, although nobody can see it yet. Between the Studio and the Workshop My introduction to textile creation began long before I entered the creative studios of fashion houses. It started in Como, among weavers and printers whose daily work transformed ideas into tangible fabrics. There, I learned to appreciate the technical precision required to turn a concept into a material reality. Years later, my work brought me into the creative studios of French fashion houses, where I had the opportunity to contribute to collections developed under the direction of remarkable creative minds such as Nino Cerruti, Alber Elbaz and Hedi Slimane. Looking back, what fascinated me most was the dialogue between these two worlds. On one side stood the creative vision. On the other stood the expertise required to bring that vision to life. The strongest projects emerged when both moved in the same direction. Those years taught me that an idea gains strength through development. A promising concept rarely reaches its full potential immediately. Materials reveal possibilities. Colours introduce nuance. Technical expertise opens new paths. Every stage contributes something valuable to the final result. That lesson continues to influence the way I approach creation today. The Search for Balance One lesson returned repeatedly throughout those years. A collection gains strength when every element supports the same intention. A colour can be beautiful on its own. A fabric can be remarkable. A design can attract immediate attention. Yet collections are remembered because of the relationship between their parts rather than the strength of any individual element. I remember discussions centred around colour developments that appeared almost identical from a distance. Around the table, however, everyone immediately understood the importance of the choice. One version carried the original intention with greater clarity. The other introduced a different direction. Those conversations sometimes lasted hours because every participant understood what was at stake. The objective was to identify the version that created the strongest sense of balance throughout the collection. Balance rarely emerges through chance. It develops through observation, comparison and refinement. Every adjustment contributes to a larger whole that eventually feels natural and complete. What Time Reveals Fashion introduced me to extraordinary levels of responsiveness. Creative studios, manufacturers, textile specialists and artisans often worked together under demanding deadlines, particularly as presentation dates approached. Those experiences revealed something that remained with me long afterwards. Time does more than extend a process. Time reveals things that remain invisible at first glance. A colour seen in the morning can feel different the following day. A promising idea can lose relevance after several weeks. A development that initially seemed secondary can gradually emerge as the strongest direction. Many of the best decisions I witnessed appeared because someone allowed enough space for the project to reveal its true character. The same principle applies to interiors. When I enter a home, my attention naturally moves towards the overall balance of the space rather than any individual object. A memorable interior emerges through the relationship between materials, proportions, colours and light. Every element contributes to a larger harmony. Collections follow the same logic. The result often appears simple. The journey towards that simplicity requires time. Respecting the Process Means Respecting the Expertise During my years in textile development, I had the opportunity to work with remarkable manufacturers, designers and artisans whose expertise transformed ideas into tangible objects. One lesson became increasingly clear. Taking time to develop a project is also a way of respecting expertise. Every workshop possesses knowledge built over decades. Every artisan understands details that reveal themselves through experience, repetition and careful observation. A meaningful exchange takes place when creative ambition meets technical mastery, allowing both perspectives to strengthen the final result. This understanding remains central to the way we work at Viñas Genève today. Our conversations with partners in Biella form part of the creative process itself. Their knowledge enriches every stage of development, from the first research phase to the final textile. Time allows those conversations to reach their full value. What Twenty Five Years Ultimately Taught Me Looking back, the most valuable lesson I carried from those years has very little to do with fashion. It concerns consistency and patience. Many ideas appear promising during the early stages of development. Some reveal limitations over time. Others gain strength through successive refinements. A few continue to improve as every decision brings them closer to their original intention. Several projects taught me this lesson through adjustment, experimentation and experience. Those moments shaped my understanding far more deeply than immediate successes because they revealed the distance between a good idea and a finished object. Today, when a new collection begins at Viñas Genève, I still think about that distance. The objective is to give an idea the opportunity to become fully itself. That conviction influences the way we develop our collections, the way we collaborate with our partners and the way we think about lasting design. Perhaps this is why the objects that remain meaningful over many years rarely emerge from urgency alone. They grow through observation, refinement and countless decisions that gradually bring an idea closer to its intended form. At Viñas Genève, every collection begins with an intention and evolves through time, dialogue and development. If this perspective resonates with you, I invite you to explore our collections and discover the places, materials and ideas that continue to shape them.

The Inspiration Behind Our Mykonos Edition Throw The Mykonos lifestyle immediately brings familiar images to mind. White houses facing the Aegean Sea. Blue shutters. Windmills standing above the horizon. A light so clear that every color seems more vivid. Yet one element quietly accompanies all of these landscapes. The wind. Invisible, it has shaped the island for centuries. It fills the sails offshore, cools the villages during the height of summer and accompanies every walk along the paths overlooking the sea. Over the years, I realised that many of Mykonos' most iconic symbols share a close relationship with this force. The windmills of Kato Mili are perhaps the most visible example. Even the Cycladic architecture seems designed to work in harmony with light, heat and the natural elements. This is probably what makes Mykonos so distinctive. Together, they create a visual signature that is instantly recognisable. The Mykonos Edition throw was born from this observation. Its design brings together the elements that define the island: sails carried across the horizon, the clean lines of Cycladic architecture and the enduring dialogue between brilliant white surfaces and the intense blue of the sea. For those looking for things to do in Mykonos or searching for places to visit in Mykonos beyond the familiar landmarks, these are the locations that shaped my perspective and revealed the essence of the Mykonos lifestyle, ultimately inspiring the creation of the Mykonos Edition throw. Chora, When Simplicity Becomes a Signature The first impression of Chora is often visual. White dominates the landscape. Walls reflect the sunlight. Narrow streets weave between houses. Doors and shutters introduce subtle touches of color. Every perspective appears carefully composed. Everything feels purposeful and naturally connected to its surroundings. This architecture emerged from practical needs. Whitewashed surfaces help reflect the heat. Narrow passages create shade. The layout of the streets offers protection from the strongest currents moving through the island. I particularly enjoy wandering through Chora early in the morning. At that hour, the streets regain their calm. Light moves gently across the facades. Details become easier to notice: a step worn smooth by time, a hand-painted door, a shadow stretching across a white wall. What always strikes me here is Mykonos' ability to create such a distinctive character using remarkably few elements. A restrained palette, a handful of forms and a remarkable sense of proportion are enough to create a character that remains unmistakable. This idea played an important role in my reflection around the Mykonos Edition throw. Its design relies on a similar sense of restraint. A handful of forms is enough to evoke the island and its graphic universe. In Mykonos, simplicity becomes a signature. The Windmills of Kato Mili, Where Movement Becomes Visible Few places capture the spirit of Mykonos as completely as the windmills of Kato Mili. Perched above the sea, they have accompanied the horizon for centuries. Today, they form one of the island's most recognisable landmarks, yet their presence tells a deeper story about the relationship between Mykonos and the natural forces that surround it. For generations, the powerful currents crossing the Cyclades represented an essential source of energy. The windmills transformed movement into purpose and played an important role in everyday life. I often return here in the late afternoon. The light softens. The sea takes on deeper shades. The windmills seem to belong naturally to the landscape, as though they have always been part of it. This place also possesses a remarkable graphic quality. A few simple volumes create an image recognised throughout the world. The rounded forms of the windmills answer the horizontal lines of the sea. White surfaces converse with the blue of the sky. This economy of means fascinates me. In Mykonos, a small number of carefully assembled elements is enough to create a powerful visual language. The sails featured in the Mykonos Edition throw express this same invisible movement that continues to shape the island today. Little Venice, Where the Island Meets the Sea Just a short walk from the windmills, Little Venice offers another perspective on Mykonos. Here, the houses seem to extend directly into the water. Some terraces hover above the sea. On certain days, the waves reach the foundations themselves. The landscape feels alive. Light changes constantly. White facades catch the final rays of the sun while the sea reflects colors that evolve throughout the afternoon and evening. The movement of the water gives the entire area a unique rhythm. I particularly enjoy observing Little Venice as the light begins to fade. The buildings seem suspended between sea and sky while sailing boats gradually emerge against the horizon. Little Venice reminds me that the Mykonos lifestyle has always been closely connected to the sea. Boats, crossings and everyday life have shaped the island for generations, creating a relationship with the water that still defines its character today. Viewed from the water, the district reveals why Mykonos has inspired generations of artists, photographers and travellers. Few places create such a direct conversation between architecture and landscape. This relationship with the sea also helped shape our perspective while designing the Mykonos Edition throw. The sails that appear within its artwork find a natural echo here. Panagia Paraportiani, The Beauty of the Essential Among the many churches of the Cyclades, Panagia Paraportiani occupies a special place. Its architecture seems almost sculpted by light. Volumes come together with remarkable clarity. Curves replace rigid lines. White surfaces capture changing sunlight throughout the day. Every visit reveals something different. In the morning, shadows define its relief. At midday, light softens many of its details and leaves an impression of purity. By evening, the structure regains depth and texture. This place perfectly illustrates a quality that appears repeatedly throughout Mykonos: the ability to achieve so much with so little. A small number of forms, gentle curves and a single dominant color create a presence that remains unforgettable. This search for the essential resonates strongly with our own approach to design. Objects often become more powerful when they retain only what truly matters. The Mykonos Edition throw draws inspiration from this philosophy. Every element within its design contributes to the balance of the whole. Facing the Aegean Sea, Understanding the Island In Mykonos, the eye always returns to the sea. From the streets of Chora, the terraces of Little Venice or the hills above the island, the horizon remains a constant presence. The Aegean appears and disappears beyond white walls, staircases and sunlit squares. This is perhaps what makes Mykonos so distinctive. The island possesses an instantly recognisable character built around a handful of essential elements. White facades. Blue water. Light. Movement. Each component feels essential. I remember spending long moments watching sailing boats offshore. From a distance, their silhouettes appeared almost abstract. A few lines were enough to express direction, motion and the relationship between people and the sea. That simplicity inspired us deeply. The sails featured on the Mykonos Edition throw evoke movement, direction and a particular relationship with the island. An invitation to move with the elements and to embrace the rhythm created by light, sea and horizon. As the sun begins to descend, contrasts soften. White surfaces become warmer. Blues gain depth. The landscape appears to slow down. At that moment, Mykonos reveals another side of its character. An island where movement and clarity coexist naturally. The Power of Essentials While walking through Mykonos, one idea returns again and again. The island has built its character around a handful of essential elements. White facades. The blue of the Aegean Sea. Light. Movement. These elements appear everywhere, taking different forms from one place to another. In the streets of Chora. Around the windmills of Kato Mili. Along the waterfront of Little Venice. Within the sculpted volumes of Panagia Paraportiani. This consistency gives Mykonos its unmistakable character. White reflects light. Blue extends the horizon. Movement animates sails and shapes the landscape. Every element serves a purpose while contributing to a larger vision. That is probably what makes the island so inspiring. A strong identity often emerges from clear choices rather than accumulation. A handful of essential elements can create something remarkably enduring. The Mykonos Edition throw was born from that idea. A few lines. A few colors. A few sails. And yet an immediate evocation of the island and its atmosphere. What Mykonos Has Taught Us Over time, Mykonos reveals itself as an island where every element seems to work in harmony with the others. Light, architecture, the sea and the forces that shape the landscape all contribute to the same visual language. Few places create such a powerful presence with such restraint. Every detail seems naturally positioned. Forms, colors and landscapes come together to create a coherent whole that remains timeless. Over the years, this search for the essential became a genuine source of inspiration. The Mykonos Edition throw emerged from the dialogue between light, movement, architecture and the Aegean Sea. It is my interpretation of the Mykonos lifestyle, where simplicity, balance and the natural elements come together to create something timeless. Like the island itself, it demonstrates how a small number of carefully chosen elements can leave a lasting impression. Discover the Mykonos Edition Throw Some destinations remain associated with an image. Mykonos evokes a movement, a light and a particular way of living alongside the sea and the elements. The Mykonos Edition throw was born from moments spent among the white streets of Chora, the windmills overlooking the sea, the horizons of the Aegean and the sails that have accompanied the island for centuries. A piece designed to bring home a part of that simplicity, that light and that timeless elegance that define Mykonos.

The Inspiration Behind Our Saint Barth Edition Throw Saint Barth often brings the same images to mind: luminous bays, sailing boats at anchor, villas overlooking the horizon and a quiet elegance that seems naturally woven into the landscape. Yet what has stayed with me most over the years lies elsewhere. The island reveals itself gradually through the light that follows the sailboats of Gustavia, the bays observed from the hills above, and the subtle variations of color that transform the landscape throughout the day. Each visit adds another layer, slowly shaping the memory one keeps of Saint Barth. These nuances are often what remain long after the journey ends. When creating the Saint Barth Edition throw, we were not looking to reproduce a specific view. We wanted to capture a feeling. The feeling of an island that reveals its character gently, where beauty emerges through details as much as through grand panoramas. The color of the throw grew from that observation. A blue inspired by the many shades that accompany Saint Barth throughout the day: the waters of the bays viewed from above, the sailboats scattered across the horizon, the reflections in Gustavia Harbor, and the distinctive light that constantly connects sea and sky. These places reveal a more personal vision of the Saint Barth lifestyle, shaped by light, atmosphere and the relationship between the island and the sea. For those wondering about the best things to do in Saint Barth or looking for places to visit in Saint Barth beyond the most familiar addresses, these are the locations that shaped our perspective and inspired the creation of the Saint Barth Edition throw. Gustavia, Where the Sea Sets the Tone The discovery of Saint Barth often begins in Gustavia. The harbor welcomes visitors with an effortless elegance that already reveals much of the island's spirit. Sailboats draw delicate lines across the water. White facades reflect the morning light. Hills surround the bay and create an immediate sense of harmony. I particularly enjoy walking through Gustavia early in the morning. This is often when I prefer to experience the harbor. The atmosphere feels quieter and more intimate. The sailboats become the true protagonists of the landscape and the light reveals nuances that often go unnoticed later in the day. As the sun rises higher, reflections evolve constantly. Some areas of the bay mirror the sky. Others take on deeper shades beneath the hulls of the boats. This continuous dialogue between light and water forms one of the visual signatures of Saint Barth. The harbor also expresses something essential about the island. Elegance emerges naturally here. It appears in the materials, in the proportions, and in the relationship between architecture and landscape. This observation played an important role in our thinking. We were searching for a color capable of reflecting that luminous atmosphere while retaining personality and depth. Colombier, The Privilege of the Journey Some beaches reveal themselves immediately. Colombier invites a different approach. The path leading there forms part of the experience itself. As you walk, the landscape gradually unfolds. Vegetation opens onto the sea. New perspectives appear. The bay emerges, disappears, then reveals itself completely. The journey transforms the way one sees the place. Upon arrival, Colombier carries a unique presence. The bay seems to follow its own rhythm. Light moves freely between sea, hills and sky. I remember spending long periods simply observing the different shades moving across the water. Some recalled the sails seen earlier in Gustavia. Others reflected the softer tones of the sky as clouds filtered the sunlight. Each visit feels slightly different. The light changes, the colors evolve and the landscape seems to tell a new story every time. Colombier perfectly illustrates an idea that often returns in the places we love: beauty gains intensity when the eye is given time to settle. Part of the Saint Barth Edition throw was born from that sensation. Corossol, The Memory of the Island Saint Barth has many faces. Corossol tells one of its oldest stories. This small village remains deeply connected to the island's maritime heritage. Fishing boats rest along the shore. Generations continue traditions shaped by the sea. Homes blend naturally into their surroundings. Corossol brings an important balance to the island. Here, time seems to move differently. Materials speak for themselves. Sun-weathered wood. Rope. Nets. Stone. Vegetation woven into daily life. Color plays its role as well. Painted boats, reflections on the water and marine tones throughout the bay continue the dialogue between sea and landscape that defines so much of Saint Barth. I have always appreciated the sincerity of this place. It reminds us that the identity of a destination is often built through modest details that endure through time. This dimension occupied an important place in our reflection. A creation gains depth when it becomes part of a larger story. Gouverneur, Light at Its Purest Among the beaches of Saint Barth, Gouverneur possesses a special quality. Everything seems to breathe. The space. The light. The landscape. The eye moves freely between pale sand, rolling hills and the sea. Every element contributes to a remarkably balanced composition. The color of the water immediately captures attention. Shades evolve constantly according to sunlight and changing skies. Some recall the brightest Caribbean blues. Others echo the tones found in the bays viewed from the island's higher elevations. Gouverneur is probably the place that most influenced the palette of the Saint Barth Edition throw. Here, one finds that unique relationship between light and color that accompanies the island everywhere. More than a beach, Gouverneur offers a lesson in balance. Every element appears exactly where it belongs. From the Hills, Understanding Saint Barth To truly understand Saint Barth, it helps to gain a little elevation. The roads that cross the island's hills offer some of its most beautiful perspectives. From above, bays appear one after another. Gentle ridgelines stretch toward the horizon. Vegetation meets the sea in a succession of colors that change throughout the day. This is often where ideas begin. I remember spending long periods observing these panoramas without any particular destination in mind. My attention simply moved from one bay to another, following the variations of light that connect every part of the island. From these viewpoints, Saint Barth appears as a coherent whole. Each bay has its own personality, its own atmosphere and its own palette. Yet all seem connected by the same horizon and the constant presence of the sea. Gradually, something became clear. The color of the Saint Barth Edition throw already existed within the landscape. It appeared in the sailboats of Gustavia, the waters of Colombier, the light of Gouverneur and the horizons that constantly connect sea and sky. The throw was never inspired by a single place. It emerged from a collection of nuances that together tell the story of Saint Barth. What Saint Barth Has Taught Us Gustavia brings its reflections and nautical spirit. Colombier opens the horizon. Corossol preserves the island's memory. Gouverneur celebrates light. From the hills above, all of these nuances come together to form a more complete vision of Saint Barth. Together, they reveal a destination that unfolds gradually. An island where light accompanies every landscape, where colors evolve throughout the day and where elegance seems to emerge naturally from the environment. That is probably what touches us most here. Saint Barth encourages a slower gaze. It invites attention to details, to atmosphere, and to the subtle elements that give a place its identity. Over time, these nuances formed a familiar palette. A palette composed of light, horizons, reflections and memories. The Saint Barth Edition throw was born from this encounter between the island and the eye. A textile interpretation that brings a touch of this quiet elegance and distinctive atmosphere into the home. Discover the Saint Barth Edition Throw Some colors remain connected to a place long after the journey ends. The Saint Barth Edition throw was born from the nuances observed across the island. A piece designed to bring home a touch of its light, its coastal elegance and the atmosphere that accompanies Saint Barth from morning through sunset.

The Inspiration Behind Our Saint Tropez Edition Throw Saint Tropez has a rare talent: it is both a village and a stage. Most people arrive with images already in mind. The harbor. The colorful facades. The lively terraces. The boats. The long summer evenings. Then something shifts. Early in the morning, the village returns to its natural rhythm. Shopkeepers open their shutters. The first coffees appear on café tables. Fishermen exchange a few quiet words. A narrow street in La Ponche still holds the freshness of the night. On Place des Lices, the plane trees cast their first shadows across the square. That is often when Saint Tropez reveals its true character. What has always fascinated me is how quickly the village changes its face. Within a few minutes, you can move from the calm of a quiet alleyway to the energy of the harbor, from a Provençal market to a terrace open to the world. Few places bring together so many different atmospheres within such a compact space. The Saint Tropez Edition throw draws its inspiration from this coexistence. Behind the myth lies a village shaped by light, materials, conviviality, and Mediterranean elegance. For those wondering about the best things to do in Saint Tropez beyond the most familiar images, certain places tell a richer story. They reveal a way of living. Among the most memorable places to visit in Saint Tropez, these locations reveal a deeper understanding of the village and its way of life. The Old Harbor, Where the Village Becomes a Stage The Saint Tropez harbor is often the first image people take home with them. I always enjoy arriving early at the Saint Tropez harbor, when it still belongs to its residents. The ochre, pink, and pale yellow facades seem to converse with the light. Boats sway gently. Terraces come to life. Conversations begin. Then the day unfolds. The harbor becomes an open-air stage. Arrivals, departures, glances, silhouettes, and reflections on the water create a scene in constant motion. This place captures much of the spirit of Saint Tropez. Elegance appears in the varnished wood of traditional fishing boats, in the ropes stretched along the docks, and in the canvas awnings that soften the Mediterranean sun. Every material contributes to the atmosphere. I always enjoy arriving early, when the harbor still belongs to its residents. Light moves slowly across the facades, revealing deeper tones and richer textures. The Saint Tropez Edition throw was inspired in part by this observation. By the light flowing between the buildings. By the warmth resting on the wood. By an elegance that feels inseparable from the landscape itself. La Ponche, The Soul of the Village A few minutes from the harbor, the pace changes completely. The streets become narrower. The walls draw closer together. The sea appears unexpectedly at the end of an alleyway. The energy of the harbor gives way to something quieter and more intimate. La Ponche tells the story of Saint Tropez before the myth. The Saint Tropez of fishermen, local families, and houses built around the rhythm of the sea. It is probably the place that moves me most. Because it reveals a simplicity that has become increasingly rare. An uneven stone wall. A weathered shutter. An old wooden door. A small table placed in the shade. Every detail feels natural and perfectly at home. Stone, wood, wrought iron, and lightweight textiles create an aesthetic shaped by time. For anyone interested in interior design, La Ponche offers a valuable reminder: the most inspiring places are often those whose history remains visible in their materials. That feeling played an important role in the creation of the Saint Tropez Edition throw. A piece designed to accompany the life of a home and become part of its atmosphere. Place des Lices, The Beauty of Everyday Life Every village has a place that reveals its personality. In Saint Tropez, that place is Place des Lices. Beneath the plane trees, the market sets the rhythm of the morning. Baskets fill with flowers, fruit, fresh herbs, and local produce. Coffee stretches into conversation. Familiar faces meet and reconnect. Place des Lices concentrates much of the village's energy. Taste expresses itself through everyday gestures. A carefully chosen bouquet. A beautiful tablecloth for a summer lunch. A table prepared to welcome friends. This vision of elegance has always inspired us. The finest homes come alive through the objects they welcome and the moments they host. The Saint Tropez Edition throw follows the same philosophy. A textile presence designed to accompany simple moments that often become the most memorable. L'Annonciade, Learning to See Color Long before photographers arrived, Saint Tropez attracted painters. The Musée de l'Annonciade preserves that legacy. Signac, Matisse, Derain, and Bonnard found a light here capable of transforming the way they saw the world. A single visit explains why Saint Tropez occupies such a special place in the history of color. Facades, sails, trees, sea, and shadows seem to participate in the same composition. The village reveals itself from a different perspective. Color becomes a living material, changing throughout the day. This relationship between light and color naturally resonates with our own work. A successful shade carries a presence of its own. It evolves with its surroundings and enhances the atmosphere around it. The Saint Tropez Edition throw carries that influence in a subtle way. Sénéquier, Saint Tropez in Red Some places become symbols. Sénéquier Saint Tropez is one of them. Its iconic red terrace facing the harbor has been part of the Saint Tropez landscape for generations. The red immediately catches the eye. It interacts with the blue of the sea, the colors of the facades, and the changing Mediterranean light. It carries a unique presence. Energy. Warmth. Conviviality. The spirit of summer. Every time I pass by, that red seems to tell a different story depending on the hour of the day. During the creation of the Saint Tropez Edition throw, that presence felt impossible to ignore. It represents an essential part of the village's visual identity. Pampelonne, Open Light Pampelonne Beach belongs to the collective imagination of Saint Tropez. Few places capture the spirit of summer quite like Pampelonne Beach. The pale sand, natural parasols, long afternoons outdoors, and open horizon create an atmosphere that feels instantly recognizable. Time seems to follow its own rhythm here. Materials take center stage. Linen. Wood. Natural fibers. Stone warmed by the sun. Everything interacts with the light. Pampelonne expresses a particular kind of freedom. A way of experiencing summer through space, simplicity, and the pleasure of extending a moment. The Saint Tropez Edition throw also finds its origin in that feeling. A piece designed to accompany a terrace, a garden, a Mediterranean home, or simply a quiet moment at the end of the day. What Saint Tropez Has Taught Us The harbor, La Ponche, Place des Lices, L'Annonciade, Sénéquier and Pampelonne: Together, these places tell a story very different from the clichés. A village where light meets material. Where color evolves with time. Where everyday gestures carry a particular value. This is what touches us most deeply about Saint Tropez: its ability to connect the simplicity of daily life with the elegance of a place that has become legendary. These places shaped our perspective during the creation of the Saint Tropez Edition throw. Each contributes something unique. The warmth of the harbor. The memory of La Ponche. The energy of Place des Lices. The color of L'Annonciade. The red of Sénéquier. The light of Pampelonne. Together, these places rank among the most inspiring places to visit in Saint Tropez, each contributing a different perspective on the village and its enduring appeal. Together, they form our interpretation of the Saint Tropez lifestyle. Discover the Saint Tropez Edition Throw Places pass. Memories remain. The Saint Tropez Edition throw was born from these walks between the harbor, La Ponche, Place des Lices, and Pampelonne. A piece designed to bring a touch of Mediterranean light and relaxed Riviera elegance into the home.

Some islands are visited. Ibiza stays with you. It arrives first through clarity. A dry whiteness that catches the walls, crosses the pine trees, slips over stone and turns the sea into a moving surface. Then come the contrasts. The silence of a secondary road at noon. The sound of a dinner stretching late into the night. A white house lost in the hills. A terrace open to the sea. A village where you can still feel the presence of artists, artisans and travellers who chose to stay. To explore the Ibiza lifestyle is to understand how the island continues to influence Mediterranean decoration, summer homes and interiors open to the sea. Ibiza has long been told through its nocturnal energy. That reading tells only one side of the island. Ibiza obviously has that intensity. It loves long nights, moving bodies, music travelling until morning. Its real power also lies in its ability to bring together celebration and retreat, rawness and refinement, solar brightness and mineral depth, the simplicity of a country house and the elegance of a perfectly composed interior. This tension gives the island its depth. At Viñas Genève, a city, a mountain or an island becomes interesting when it moves beyond the postcard. Ibiza inspires us because it has a very strong visual language. Warm whites. Deep blues. Natural materials. Low, open, silent architecture. A way of living between indoors and outdoors that directly echoes our view of decoration, textiles and art de vivre. The Ibiza lifestyle, when understood with precision, speaks of space, rhythm and controlled freedom. It can be felt on a terrace still fresh in the morning, at a simple table set beneath the pines, in a white bedroom open to the sea, in an old armchair placed beside a textured wall. This blog offers a personal journey through some of the iconic places to see, do and visit in Ibiza, chosen for what they reveal about the island and for the way they feed a broader decorative inspiration. A way to understand why Ibiza continues to influence Mediterranean interior design, high end hospitality, summer houses and objects created to accompany these places. Dalt Vila, the island’s white memory It must begin with Dalt Vila. The listed, photographed, recommended and widely commented old town immediately offers a lesson in scale. The ramparts dominate the sea, the narrow streets rise slowly, the white façades absorb the sun, the stones keep the heat of the day. Everything seems simple, with immediate depth. This is often where one understands the difference between décor and presence. Dalt Vila imposes a rhythm. You walk more slowly. You look more closely at walls, doors, shadows, staircases. Details become important because the whole remains sober. An old handle, a plant placed against a façade, an irregular stone, a terrace glimpsed behind a gate. Elegance comes from the silent accumulation of these details. For anyone sensitive to interior decoration, Dalt Vila is an obvious source. Materials speak before colours. Limewash, stone, wood, iron. This is a fundamental Mediterranean grammar. It can be found today in many contemporary homes inspired by Ibiza: textured walls, natural tones, calm volumes, objects chosen with restraint. What touches me here is the impression that time has worked better than any decorator. Beauty comes from use, patina, from the sun repeating its work every day on the same surfaces. Dalt Vila reminds us of something essential: the most lasting luxury often begins with restraint. Santa Gertrudis, the Ibiza of artists and lived in homes At the centre of the island, Santa Gertrudis tells a more interior story of Ibiza. The village has a different atmosphere from the places turned towards the sea. People come here for lunch, coffee, galleries, shop windows, and to observe those who live here part of the year or all year round. The energy is lower, slower, more daily. It is one of the places where the Ibiza aesthetic becomes most interesting, because it leaves the spectacular behind. Around Santa Gertrudis, you find the aesthetic that has strongly influenced Ibiza interior design: white houses, exposed beams, mineral floors, natural woods, vintage pieces, light textiles, artisan objects, spaces open to terraces. A beauty based on use and the circulation of air. I like this Ibiza because it escapes performance. It seeks accuracy. A wooden table can be enough. A ceramic placed in the right spot can set the tone. An old armchair can say more than an over designed room. For Viñas Genève, this approach resonates strongly. We think of textile as a presence capable of changing the balance of a sofa, a bedroom, a terrace, a moment. It introduces material, colour, sensation. Santa Gertrudis recalls precisely this idea: the atmosphere of a place often depends on very little, but that little must be exact. Perhaps this is the true luxury Mediterranean lifestyle. An open house. A simple table. A chosen object. A material that makes you want to stay. Comfort remains visible, with lightness. Objects have presence, with restraint. Cala Comte, colour as architecture Cala Comte is one of those places that explains Ibiza through the sheer force of the landscape. The sea has an unreal intensity here. Depending on the hour, it moves from pale turquoise to deep blue, then towards silvery reflections as the sun descends. The rocks cut the landscape with graphic precision. The sky feels immense. Everything seems built by colour. It is a highly photographed place, of course. It deserves a slower kind of attention. What interests me at Cala Comte is the way nature already composes a complete palette. Deep blue, pale sand, warm stone, luminous white, short shadows, metallic reflections. This palette explains much of Ibiza’s influence on contemporary Mediterranean decoration. Here, it becomes clear why so many Ibiza inspired interiors use white walls, pale wood, natural fibres, deep blues and sandy tones. These decorative choices come directly from the landscape. They extend the feeling of clarity, air and openness. In the spirit of our Ibiza Edition, this beach represents the solar side of the island. The side that makes you want to lighten materials, open windows, bring the sea into the home in touches. Blue can appear as a nuance, a contrast, an edge, a textile presence that evokes the island with subtlety. This nuance matters. Es Vedrà, spectacular silence Es Vedrà is probably one of Ibiza’s most famous landscapes. Facing the rock, something resists banalisation. The mineral mass appears offshore with theatrical force. It changes with the hour. Sometimes dark, sometimes golden, sometimes unreal. The surrounding landscape seems to step back and give it all the space. This place fascinates because it introduces a more vertical, mysterious, magnetic dimension. After the white villages and luminous beaches, Es Vedrà brings a different gravity. It reminds us that the island also has a wilder, more archaic, more untamed side. In a blog about iconic places to visit in Ibiza, Es Vedrà has an obvious place. Its interest goes far beyond the souvenir photograph. It gives the island symbolic depth. It creates a counterpoint to Ibiza’s solar and festive image. For me, it is a place of contrast. You can arrive after a very clear, light day and suddenly feel something denser. The sea becomes darker. The wind takes up more space. Conversations naturally lower. This tension between clarity and gravity strongly nourishes the island’s visual identity. It gives Ibiza a more complex soul. And this is precisely what we look for in a textile creation inspired by a place: a tension, a memory, an emotion capable of staying. Hidden coves, where Ibiza finds its breath Ibiza is also understood through detours. Secondary roads, paths lined with pines, descents towards more discreet coves tell a more intimate story of the island. You leave the most visible places to find a rawer Mediterranean. Vegetation becomes more present. Stones heat up. The smells of pine, salt and dust begin to mix. These moments matter as much as the famous places. They give Ibiza its breath. They remind us that the island is first a territory, with its reliefs, shadows, materials and silences. For a creator, these details are precious. They give inspiration a more accurate, more living form. Ibiza’s coves often have this direct, instinctive beauty. Clear water. Rocks. A few boats. Towels placed on stone. Baskets, linen shirts, sunglasses forgotten on a table. All this might seem anecdotal. In reality, this is often where atmosphere begins. In the Viñas Genève universe, we attach great importance to these scenes of life. An object must be able to accompany an interior, but also a moment. A late afternoon on a terrace. Reading after lunch. A dinner continuing outdoors. A bedroom open to the sea. The Ibiza Edition belongs to this logic. It evokes an island lived, seen, crossed, felt. Hippy Markets, objects and the island’s artisan memory Ibiza also has a strong material culture. Hippy Markets, artisan boutiques, galleries and old houses tell the story of an island where objects have always played an important role. Textiles, baskets, ceramics, weathered wood, jewellery, vintage pieces, photographs, old furniture. Together, they create an imagination that goes far beyond a holiday memory. This is where the connection with decoration becomes particularly clear. Ibiza design inspiration comes from the landscapes, but also from this very natural way of mixing objects with freedom. An artisan piece can sit beside a modernist armchair. A rustic table can hold very refined tableware. A light fabric can soften mineral architecture. This mix gives Ibiza interiors a particular warmth. They feel composed, alive, crossed by trace, material, travel and memory. For readers who love decoration, the idea is simple to keep in mind: an Ibiza inspired interior gains strength when it mixes textures. A raw ceramic. Weathered wood. A light textile. A low seat. A vintage piece. Together, they create a lived-in atmosphere. A throw, in this perspective, becomes more than a textile surface. It becomes a presence. It dialogues with an armchair, a clarity, a terrace, a season, a way of receiving. Beach clubs and restaurants, the art of receiving by the sea Speaking about Ibiza also calls for its places of the table. The island has developed a very particular culture around beach restaurants, long terraces, late lunches and dinners stretching into the night. Certain addresses have shaped an immediately recognisable aesthetic: pale wood, natural fibres, simple tableware, low light, music present with measure, fluid service, an open view of the sea. These are places where décor works when it remains in service of the experience. This is exactly what makes these addresses interesting for the world of Mediterranean interior design. They show how to create atmosphere with few elements, but with great precision. The table, the seats, the textiles, the shadows, the circulation, the relationship to the sea. Everything counts. In Ibiza, the art of receiving has a choreographic dimension. You arrive while the sun is still high. Glasses are filled. Plates circulate. Conversations change rhythm. Then night falls, and the same place becomes something else. This transformation is essential. It gives the island its intensity. For Viñas Genève, it connects with a simple conviction: the most accurate objects are those that accompany several moments with the same presence. A textile piece must be able to live in a living room, on a terrace, in a bedroom, near a pool, beside a dinner. It must change with the hours. Ibiza reminds us of this elegant mobility. Ibiza at night, energy as counterpoint The night also matters. Because night is part of Ibiza’s aesthetic construction. It changes colours, behaviours, materials. It transforms houses, terraces, streets, faces. By day, Ibiza is white, blue, mineral. At night, it becomes warmer, more golden, more sonorous. Lights come closer. Interiors open. Silhouettes move. Fabrics behave differently. Perfumes become more present. This nocturnal dimension gives the island its relief. It makes Ibiza alive. This contrast is also what makes the Ibiza lifestyle so powerful in the contemporary imagination. It is an art of living capable of moving from absolute calm to intensity, from the silence of a cove to the vibration of an evening. This duality interests us deeply. It brings character. It creates tension. A collection inspired by Ibiza must carry this part of clarity and this part of night. This is how it can meet the island with accuracy. What Ibiza taught us Ibiza is built in layers. The old town. The villages. The coves. The roads. The markets. The terraces. The sunsets. The long nights. The open houses. The natural materials. The objects brought back, chosen, moved, loved. This accumulation creates its identity. For our Ibiza Edition, we wanted to keep this sensation rather than a single image. The whiteness of the day, of course. The sea, obviously. But also the warmth of the stones, the rhythm of late afternoons, interiors open to the outside, the free elegance of Mediterranean homes, this way of receiving where every detail eventually counts. Ibiza reminds us that luxury can be solar with restraint. That an object can be decorative while remaining alive. That a colour can evoke a place with subtlety. That a textile can extend an atmosphere rather than illustrate it. This is probably what we seek most at Viñas Genève: to create pieces capable of carrying a memory, a clarity, a relationship to place. Ibiza has this rare strength. It leaves images, but above all a way of feeling. A way of inhabiting the day. A way of entering the night. A way of letting beauty circulate between indoors and outdoors. And when one leaves the island, it is often the details that remain. A white façade in Dalt Vila. A table in Santa Gertrudis. A sea too blue at Cala Comte. The silence before Es Vedrà. A road lined with pines. Warm light on a terrace. It is in these fragments that the island continues to live. With the Ibiza Edition, Le Plaid des Plages extends this clarity, these contrasts and this Mediterranean art de vivre into the most personal interiors and outdoor spaces.

I have come back to Ibiza many times over the years, always for the same reason: to see my family. At some point, the island stopped being a destination and became something else entirely. It became a place I recognise instantly, through a specific energy that settles in as soon as I arrive and stays consistent from one visit to the next. What defines Ibiza for me is not a single image or a particular moment, but a continuity that runs through the entire day. The light shifts slowly, the air moves constantly, the sea remains present, and the space feels open in a way that allows everything to connect naturally. That continuity has shaped the way I look at environments. It has refined my attention to what holds a space together, to what gives it clarity, balance and presence. After years spent working with materials in the French luxury industry, this way of reading a space becomes instinctive. Some places confirm it immediately. Ibiza is one of them. The Ibiza Edition luxury throw blanket, part of Le Plaid des Plages, was developed from that relationship, from a place that has become a personal reference in the way I approach space, material and composition. The moment that anchors everything There is one moment I return to every time I am on the island. At the end of the day, I sit on a rock facing Es Vedra and remain there long enough for the landscape to settle into its evening balance. The horizon stretches in a single uninterrupted line, the warmth gathered during the day begins to soften, and the light spreads across the water with a density that reveals every nuance of color and reflection. In that moment, Ibiza becomes fully legible. The island expresses itself through calm expansion, through light that deepens texture, and through space that opens while maintaining a strong internal coherence. What stays with me in those moments is not an image. It is a structure. A sense that each element holds its place with precision, and that the space functions as a complete composition. This perception has guided the development of the Ibiza Edition, conceived as an element capable of reinforcing that same clarity within a space. A personal reference Returning to Ibiza over time changes the way memory operates. The island no longer exists through isolated moments, but through a series of recurring impressions that become increasingly precise. Terraces opening toward the sea, the movement of air through open spaces, the gradual transition from afternoon brightness to evening softness. These elements form a continuous experience that defines the identity of the place. Because I come here regularly to be with my family, Ibiza has become associated with continuity, with repetition, and with a form of stability that is rare in environments defined by movement and seasonal rhythm. That continuity resonates directly with the way I approach materials. Working in the French luxury industry has always required a discipline based on precision, balance and consistency. Ibiza reflects that same discipline through space itself. This edition was developed from that alignment, from a place that continues to offer the same sensation with clarity and consistency. Where the Ibiza Edition finds its place The Ibiza Edition luxury throw blanket was conceived as a visual and structural element within this environment. Placed on a chair, folded on a bench or positioned within a seating composition, it introduces a surface that brings the eye to rest and reinforces the coherence of the space. In a setting defined by openness and fluidity, this type of element becomes essential. It provides a point of stability, a reference that allows the entire composition to be read more clearly. A premium throw blanket, conceived as a luxury beach throw blanket and designer throw blanket, becomes part of the structure of the environment. It supports the perception of the space and contributes to its overall balance. A material shaped by the island In Ibiza, materials remain constantly exposed to light and air, which amplifies their presence and reveals their structure with precision. The textile of the Ibiza Edition reflects that condition through balance. Its surface remains clear under natural light, its structure holds its position within the composition, and its texture contributes depth in a way that enriches the environment. Cotton introduces freshness aligned with the air. Wool provides continuity and structure. Cashmere refines the surface and enhances the perception of the material. A high-end throw blanket and luxury home decor textile expresses its value through its ability to interact with light and integrate naturally into the space. A fluid way of inhabiting space In Ibiza, space is experienced as a continuous environment. Interiors extend toward terraces, terraces open toward the horizon, and poolside areas become part of the same visual composition. This fluidity defines a way of inhabiting space that values openness, continuity and balance. The Ibiza Edition integrates naturally into outdoor living spaces, enhances poolside decor and supports terrace styling ideas that reflect this approach. This outdoor designer throw blanket becomes part of a spatial logic where each element contributes to the overall perception of harmony. What remains Ibiza is a place I recognise instantly, through a sensation that remains constant over time. What stays is its energy, the openness of its spaces, the proximity of the sea and the continuity that defines each moment of the day. This is what guided the creation of the Ibiza Edition. It brings clarity into a space. It reinforces balance. It allows the composition to hold together. Over time, that presence becomes a reference. Discover the experience Experience how the Ibiza Edition integrates into your space and brings a lasting sensory presence across outdoor living spaces, Ibiza interiors, terrace styling ideas and poolside decor. Signature Mykonos captures the light. St Barth refines the moment. St Tropez defines the presence. Ibiza gives the collection its memory. Together, they shape Le Plaid des Plages, a way of experiencing space, where material, light and sensation create a lasting reference. François Viñas

Saint-Tropez is a place where you notice immediately when something is out of place. A terrace facing the sea, stone still warm from the day, shutters half-open to let the light in, and a composition that feels almost complete until one element shifts the balance. That kind of detail becomes impossible to ignore once you have spent years working with materials, learning how a space holds together and how quickly it can lose its clarity. In Saint-Tropez, the eye captures every detail with precision. Light reveals surfaces with clarity. The sea reflects colors and textures across the space. Every surface, every texture, every object participates in a scene that is constantly read and evaluated. This is exactly where the Saint-Tropez Edition, part of Le Plaid des Plages, finds its role. The scene A terrace opens directly toward the sea, where the horizon remains present and where the air carries a constant movement between interior and exterior spaces. The sound of water, the reflection of light on surfaces, the brightness of the sky at midday and the softer tones toward the end of the day create a rhythm that shapes the perception of the space. Materials respond immediately to these conditions. Stone retains warmth. Wood softens the light. Textiles define transitions between surfaces. In that environment, the eye moves with precision. It evaluates alignment. It identifies coherence. A space reveals its level through the way each element responds to this constant interaction between light, air and sea. The moment where perception shifts There is a moment, often in the late afternoon, when the intensity of the day softens and the space becomes fully legible. The light spreads across the terrace with a more controlled clarity, shadows become longer, and surfaces reveal their true texture. At that point, the composition stabilises. A surface reflects the light with precision. A color responds to the surrounding tones. A material holds its position within the space. The entire environment becomes readable in a single glance. One element often defines how that perception settles. Where the Saint-Tropez Edition becomes visible and defines the space The Saint-Tropez Edition luxury throw blanket enters the space at that precise moment, when the composition is already established and when a single element can elevate its clarity. Placed on a lounge chair, folded on a bench or positioned within a seating composition, it introduces a surface that captures the brightness of the Riviera and structures the visual reading of the space. The terrace gains precision. The arrangement becomes intentional. The perception settles. A designer throw blanket, conceived as a luxury beach throw blanket and premium throw blanket, becomes part of the image that defines the environment. Within outdoor living spaces shaped by the proximity of the sea, its presence becomes immediate and fully integrated. A material that responds to the French Riviera The material reacts directly to the intensity of the French Riviera atmosphere. The surface captures brightness and diffuses it across the textile with precision, creating a balance between clarity and depth that evolves throughout the day. Colors remain vibrant under direct sun, while the structure of the weave preserves a sharp and controlled presence within the space. This interaction between light, color and texture defines the visual strength of the piece. A detail that defines the level In Saint-Tropez, the level of a space is defined through its ability to hold together under light, movement and exposure. On a terrace, the textile structures the seating composition and clarifies the arrangement. Along a poolside setting, it reinforces poolside decor through presence and alignment. On a yacht, it integrates into the architecture and contributes to a coherent visual identity shaped by the sea. Each placement carries intention. Each line contributes to the overall perception. Within these contexts, this outdoor throw blanket, premium throw blanket and designer throw blanket becomes part of terrace styling ideas shaped by the Riviera lifestyle. Over time, one detail defines the entire perception of a space. What remains Saint-Tropez is a place I chose for its energy, for the depth of its history and for the unique atmosphere it creates along this part of the Mediterranean. It is a place where time seems to stretch, where the rhythm of the day follows the light, and where each moment carries a sense of freedom that remains long after leaving. This is exactly what guided the creation of the Saint-Tropez Edition. What stays is its energy. What defines it is the strength of its colors. It brings a form of lightness into the space, a sense of spontaneity that echoes the spirit of the French Riviera and the idea of a refined Dolce Vita. Discover the statement Experience how the Saint-Tropez Edition integrates into your space and defines its visual identity with precision.

Some places impose a rhythm, while others create a sense of equilibrium that settles gradually and defines the way a space is perceived. St Barth belongs to that second category, where light, materials and proportions interact with precision, creating an atmosphere shaped by balance and clarity. In this environment, each element holds its place with precision, forming a coherent and controlled composition. With time, working closely with textiles develops a sensitivity to these subtle environments, where a single element can influence the perception of an entire space. The St Barth Edition luxury throw blanket, part of Le Plaid des Plages, was developed within this approach, where a textile acts as a visual anchor and reinforces the equilibrium of a space. The quiet composition In St Barth, a space reveals its quality through coherence and proportion. Light spreads evenly across surfaces, materials interact with continuity, and volumes remain clearly defined within a composed environment. A terrace, a poolside setting or an open interior becomes a space where each element contributes to a unified perception, allowing the eye to move naturally across the composition. This is where balance becomes visible. Where the eye settles In a space defined by equilibrium, the eye seeks continuity and clarity. A surface aligns with surrounding materials. A texture introduces depth while preserving the harmony of the space. A textile reinforces the structure and guides perception. The composition becomes stable and immediately legible. This is where a textile gains its full importance. Where the St Barth Edition defines the space The St Barth Edition luxury throw blanket integrates into the space as a precise visual element, bringing structure, continuity and refinement to the overall composition. Placed on a chair, folded on a bench or positioned within a seating area, it defines a surface that aligns with the architecture and reinforces the clarity of the space. Its presence remains controlled, contributing to the perception while maintaining the overall balance. In this context, a designer throw blanket, conceived as a luxury beach throw blanket and premium throw blanket, becomes part of the visual identity of the environment. A material that refines the atmosphere Under natural light, the material reveals a refined balance between texture and clarity. The surface maintains softness while preserving structure, allowing the textile to integrate seamlessly into the surrounding environment. Cotton introduces lightness and freshness. Wool provides consistency and hold. Cashmere refines the surface with precision. A high-end throw blanket and luxury home decor textile expresses its value through subtlety, balance and control. A natural place in refined environments In refined environments, each element contributes to the overall perception of quality and coherence. Within private residences, the textile reinforces the visual balance of the space. Within boutique hotels, it supports a composed and elegant atmosphere. Along poolside settings, it enhances poolside decor and strengthens the visual identity of the environment. This outdoor throw blanket and luxury home decor textile integrates naturally into outdoor living spaces and supports terrace styling ideas shaped by clarity and refinement. What remains Some spaces are defined by intensity. Others are defined by precision. St Barth belongs to that second category. At a certain point, precision becomes a standard that defines the way a space is perceived. The St Barth Edition reflects this approach through its ability to integrate, align and reinforce the perception of balance. Over time, that clarity becomes a reference in the way a space is experienced and remembered. Discover the experience Experience how the St Barth Edition integrates into your space and refines its visual balance across outdoor living spaces, terrace styling ideas and poolside décor.

Light behaves differently depending on the place. In certain environments, it softens surfaces and allows materials to blend quietly into the background. In others, it sharpens every edge, reveals every detail and brings a level of clarity that transforms how a space is experienced. The Mykonos throw blanket Edition belongs to that second condition. This edition of Le Plaid des Plages was developed with that intensity in mind, where light becomes an active element and where material is read with precision, both visually and through touch. Over the years, working closely with textile ateliers has shaped a specific sensitivity to materials, where balance, tension and contact define the true value of a piece. A textile either holds its presence in the light, or it disappears. The Mykonos Edition was designed to hold. A minimalist luxury throw blanket developed as a true luxury home decor textile. The first impression From a distance, Mykonos appears almost reduced to its essentials, a composition of white volumes and deep blue horizons shaped by an intense, direct light. Everything feels clear. Everything feels in place. Yet this clarity remains visual until you step into it. On a terrace, the experience changes immediately. Light becomes physical. It reflects, amplifies, settles on every surface and transforms the space into something that demands precision. Where the space begins to react Under this light, proportions feel sharper, materials reveal their true nature, and every detail becomes immediately legible. The bench sits perfectly against the wall. The lines feel exact. The space appears complete. And yet, the eye continues to move. It searches for a point where it can settle, where the composition becomes stable rather than simply precise. Where the Mykonos Edition enters The presence of the Mykonos Edition luxury throw blanket changes that perception instantly. Placed on the bench, it gives the seating a defined surface, a visual weight that anchors the space without disrupting its balance. The transition between materials becomes clear. The contrast becomes intentional. The eye settles naturally. This is where a designer throw blanket, conceived as a luxury beach throw blanket and outdoor throw blanket, becomes more than a decorative element. It becomes structure. The moment of contact At some point, the hand moves toward the textile, almost instinctively, drawn by the way the surface interacts with light. Fingers settle onto it, then begin to move slowly, following the weave rather than pressing into it, as if the material itself suggested the gesture. Under the hand, the texture feels precise and alive. The weave remains clearly defined, each fibre catching the light with subtle variations that give the surface depth. There is a quiet tension in the material, a balance between structure and flexibility that becomes immediately perceptible. The textile stays light in the hand, with a dry, clean touch that reflects the warmth of the sun. As the fingers move, the surface responds with consistency. It holds its shape. It maintains its clarity. It settles back into place with a natural ease. Cotton brings a fresh, almost airy sensation. Wool provides the underlying body that anchors the textile. Cashmere refines the contact, smoothing the interaction while preserving the precision of the weave. This is where a high-end throw blanket, a premium throw blanket designed for real environments, becomes fully understood. Through touch. A material that stays alive under light Throughout the day, the textile continues to hold its presence. Its edges remain defined. Its volume stays stable. Its surface interacts with light without losing depth. In environments exposed to heat, reflection and continuous light, this consistency becomes essential. The Mykonos Edition maintains that balance with precision, reinforcing the coherence of the space around it. Designed for interior, terrace and hospitality environments The same piece moves naturally across environments. On a private terrace overlooking the sea. Along a poolside setting where reflections amplify every surface. Inside a minimalist interior open to natural light. Within boutique hotels and high-end hospitality spaces where detail defines perception. This premium outdoor and indoor throw blanket creates continuity, structure and balance across each of these settings. A detail that defines perception In high-end environments, perception forms instantly. Guests enter a space and understand it within seconds. A textile that holds its position, that maintains clarity and structure, directly influences that perception. It reinforces visual coherence. It supports comfort. It elevates the overall experience. What remains After a few moments, when you step back and look again, the terrace remains unchanged. The same light. The same horizon. The same architecture. And yet, the experience feels different. The eye settles more easily. The space feels grounded. Everything aligns with quiet precision. The Mykonos Edition remains in place, holding that balance. In a place where light defines everything, that presence becomes essential. Discover the piece Explore how the Mykonos Edition integrates into your own space and brings structure to environments shaped by light.

When spaces begin to connect At a certain moment in the year, spaces evolve. Light settles differently. Windows remain open. Terraces become part of daily life. Interior and outdoor living align. A space is defined by what holds it together. Most outdoor spaces are designed. Very few are composed. Le Plaid des Plages was developed with this intention: a luxury beach throw blanket designed to move seamlessly between interior and outdoor living. Giving structure to open spaces A composed space feels clear and intentional. A textile, placed with precision, introduces that clarity. An outdoor throw blanket defines a seating area, creates continuity between materials,and anchors the space with balance. On a terrace, by a pool or within an open living area, it integrates into the architecture. This is where luxury outdoor decor becomes precise and controlled. A composition developed for warm environments The identity of Le Plaid des Plages lies in its composition. For the first time, Viñas Genève combines cotton, wool and cashmere within a textile developed for seasonal use. Cotton brings freshness and breathability. Wool provides structure and hold. Cashmere refines the surface and softens contact. The result is a lightweight summer blanket that remains comfortable in warm conditions, maintains its visual presence under direct light, and preserves the tactile signature of the house. A high end textile developed to perform consistently across environments. A material that reads before it is used Material expresses itself immediately. A designer throw blanket defines a surface through texture, weight and fall. Placed on a bench, a chair or a sunbed, it establishes rhythm within the space. In use, the sensation remains consistent: light, soft and stable. A piece that follows the rhythm of the day The same piece accompanies different moments. Morning brings freshness. Afternoon highlights texture and color. Evening invites contact. The textile ensures continuity between interior and exterior spaces. This fluidity defines contemporary luxury outdoor living A deliberate role within each space Each piece contributes to the overall composition of a space. Within poolside decor or refined terraces, a textile guides perception, creates balance and brings cohesion. Each model within Le Plaid des Plages carries a distinct visual intention: Mykonos engages with light and contrast. St Barth establishes balance and calm. St Tropez introduces presence and color. Ibiza adds movement and texture. Each one supports a precise approach to terrace styling ideas, with a consistent level of refinement. A relevant solution for hospitality and private spaces In hospitality, detail defines how a space is remembered. A well-placed textile strengthens visual coherence, enhances guest comfort and elevates perceived quality. In hospitality, this level of detail often defines how a space is remembered. Le Plaid des Plages integrates naturally into boutique hotels, terraces, poolside environments and private residences. It supports a consistent experience across interior and outdoor living. A natural extension of Viñas Genève Viñas Genève develops textiles as elements of structure. With Le Plaid des Plages, this approach expands into open-air environments with the same level of precision and material integrity. What comes next Each piece will be explored individually, through its interaction with space, light and use. Some reveal their impact immediately. Others unfold progressively. Once introduced into a space, it changes how that space is perceived.

The Sensory Confirmation of Structure Structure has been secured. Image has been integrated. Judgment has confirmed coherence. A final dimension now emerges: contact. After selection, transformation, weaving, composition and inspection, the woven Cashwool® textile reaches the moment where structure meets sensation. Touch becomes the final confirmation of everything that preceded it. The hand approaches. Softness settles across the palm with clarity and balance. Warmth appears gradually, accompanied by a surprising lightness. What began as fibre now communicates through sensation. Cashwool® as material presence Cashwool® merino wool combines two qualities that rarely appear together with such balance: structural precision and tactile softness. Its fibres remain fine yet resilient. Its surface reflects light with subtle depth, while the textile drapes naturally with quiet discipline. Within luxury textile production, Cashwool® allows architecture and softness to coexist. The yarn alignment established during transformation and the discipline of weaving create a textile whose structure becomes perceptible through touch. Under the fingertips, the woven relief gains dimension and clarity. The first gesture A luxury throw blanket reveals its quality through contact. Placed across the shoulders, gathered in the hands or resting along the edge of a sofa, the textile responds with natural flexibility. Cashwool® follows posture while preserving its form, creating a balance between comfort and structure. Warmth spreads evenly through the fibres. Air circulates naturally within the weave, allowing the textile to regulate temperature with ease. Sensation confirms the precision established throughout the making process. Weight and balance True refinement lies in proportion. A throw must carry enough weight to settle into place, enough lightness to move with ease and enough density to endure through time. Cashwool® maintains this equilibrium. The discipline of weaving sustains the geometry of the textile. The inspection stage preserves its integrity. Touch then confirms the balance between softness, weight and durability. A high-end wool throw reveals its character through this equilibrium. Continuity through time Luxury develops through continuity. The woven Cashwool® surface retains clarity after use. Edges remain defined, and the drape preserves its natural structure. Over time, the textile continues to respond with stability and comfort. Days accumulate. Seasons pass. The relationship between material and user grows gradually. Sensation becomes familiarity. Where craftsmanship becomes attachment The journey began with fibre and moved through transformation, weaving, composition and careful inspection. Each stage contributed to the final equilibrium of the textile. Now the object rests in the hand. What once belonged to the discipline of craft becomes part of everyday life. The Cashwool® luxury throw carries the precision of its making within its softness and the authority of its inspection within its balance. Respect evolves into attachment. The textile becomes part of a space, part of a rhythm and part of a life. Through touch, craftsmanship acquires a personal dimension. This is where Cashwool® becomes presence.

Luxury Textile Quality Control in the Atelier The woven textile has reached a decisive stage. Material selection determined the fibre. Transformation aligned the yarn. Repetition on the loom secured the structure. The jacquard weaving process integrated image into the architecture of the weave. At this point, the textile exists in full form. Before finishing begins, the fabric enters a quieter phase within the Italian textile workshop. The woven Cashwool® textile continues to advance on the loom while observation replaces mechanical rhythm. This moment marks the beginning of luxury textile quality control, where precision is verified across the entire surface of the textile. Inspection on the loom Evaluation begins while the textile still grows on the loom. As the woven surface advances, structure becomes visible line by line. Light moves across the fabric and reveals alignment, density and the clarity of the woven pattern. From a distance, the composition must remain balanced. At closer range, the behaviour of the threads becomes visible: tension, relief and continuity across the woven field. The architecture created through the jacquard weaving process undergoes continuous evaluation during production itself. Luxury textile quality control develops through careful observation as the textile progresses on the loom. Stability, proportion and pattern clarity are assessed throughout the weaving process. Reading coherence Inspection focuses on coherence. The woven Cashwool® pattern must reflect integrity from material origin to final composition. The fine merino fibre retains its suppleness while sustaining the structural density required by the weave. Light reveals the relief of the pattern. Geometry becomes visible through perspective. Alignment remains consistent across repetition. High-end textile production depends on this continuity. Every section of the textile confirms the balance established during weaving. Acceptance validates the structural stability achieved throughout the process. The interval of responsibility At this stage, the atmosphere inside the atelier changes. The mechanical cadence of the loom continues its movement, yet attention shifts toward observation and judgment. The textile represents the convergence of every earlier decision: fibre selection, transformation, tension, weaving and composition. Each of these elements must now demonstrate coherence within the woven surface. This interval introduces responsibility. The textile stands as the visible outcome of the standards guiding its creation. The founder’s discernment At Viñas Genève, final validation rests with the founder. Years spent working alongside the creative studios of major French maisons developed a refined sensitivity to proportion, fibre behaviour and long-term structural balance. That experience informs the final stage of the textile inspection process. Observation unfolds over time. The textile is examined across distance and revisited in detail while light shifts across the surface. Luxury textile quality control depends on this cultivated discernment. The authority of approval Once approved, the textile carries the authority of the house. Material origin, disciplined weaving, jacquard integration and careful inspection converge within a single object. The woven Cashwool® textile advances toward finishing with confirmed coherence. Approval affirms alignment between material, structure and image. Before sensation Visual evaluation concludes one dimension of the process. Another dimension approaches. The eye confirms proportion. Structure demonstrates stability. Image reveals clarity. The hand will soon encounter softness, warmth and lightness. The final chapter explores what only touch can reveal.