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Discover the soul of a Viñas Genève throw: a rare tactile experience where warmth, fiber, and gesture become a silent language of luxury. What You Can’t See, Yet Defines Everything There are things language can capture: light, color, form. And then, there is touch. The most elusive of all senses, refusing description, escaping images and words. It is invisible, yet it defines everything. What makes a Viñas Genève throw blanket unique is not what the eye perceives,but what the hand remembers, a form of tactile luxury that reveals itself only through contact. A subtle resistance. A quiet density. A warmth that lingers a second longer than expected. It is the exact balance between softness and structure, between gentleness and form. That is where its soul resides: in the barely perceptible space where the fiber responds to the skin. Born between Swiss precision and Italian patience, each throw carries its own rhythm, its own pulse. You never truly possess it. You touch it, understand it, and let it exist with you. That is where it begins to breathe. The Language of Touch Before color, before pattern, there is the thread. A thread that stretches, yields, and hesitates. The first gesture isn’t a drawing, it’s pressure. A tension that the hand listens to. Every Viñas Genève throw begins with contact. Not with the eye, but through tactile listening, fingers reading variations in the thread like others read notes in sound. The fabric resists, then releases, then returns to its place. That invisible dialogue forms the true architecture of the throw. Touch isn’t an effect of softness. It’s a negotiation: between the hand that searches and the material that responds, between gesture and the memory of the thread. The Weight of Lightness Lightness carries weight, the weight of presence, of time, of silence. And in this balance lies a discreet form of emotional design: a fabric that adapts, follows, and returns, a quiet gravity that reassures the hand. When you hold a Viñas Genève throw blanket, you feel a tension almost impossible to describe. The fabric bends, expands, follows your gesture, then finds its shape again. It is neither limp nor rigid. It is balance: deliberate, precise. A way of being present without intrusion, of enveloping without suffocating. The hand knows before the mind understands: there is solidity in this lightness, a quiet gravity and a promise of stability. The Warmth of the Hand Manual work leaves a temperature. Not the heat of machines but the warmth of attention. Each time the thread slides between the fingers, the material warms slightly. It’s not a physical heat: it’s human presence. An invisible imprint left by the maker’s hand for the one who will use it. That’s why a Viñas Genève throw doesn’t simply cover, it transmits. It carries a sequence of gestures, breaths, silences. It’s the witness of care. A quiet, living presence. That warmth can’t be measured. It can only be sensed, in the first tremor of the wool, in the way it adapts to your palm. The Point of Balance A throw is a body of fibers and tensions. Too tight, it loses its breath. Too loose, it loses its form. Finding balance means finding the point where the material breathes without collapsing, that delicate zone between resistance and release, strength and fluidity. That is the soul of weaving: a continuous movement of adjustment,a silent respiration. Luxury is often mistaken for perfection. At Viñas Genève, it is the precision of the living. A fabric that moves, reacts, evolves. It isn’t a fixed surface, it’s a textile organism. This savoir-faire, where restraint meets emotion, lies at the heart of our philosophy. A dialogue you can discover in Creation & Craftsmanship. Why Touch Makes Every Viñas Genève Throw Unique Touch is not an added quality, but it is the core of creation itself. It defines a fabric’s character, its memory, its behavior over time. Every fiber reacts differently; each one has its own way of responding to the hand that grazes it. This sensitive variability, almost imperceptible, means no two throws ever feel the same. They may look similar, but each carries a slightly different rhythm like two breaths, two voices. The uniqueness of a Viñas Genève throw cannot be seen, only felt. That’s what distinguishes it, quietly, in a world saturated with images: it speaks to the skin before it speaks to the eyes. What Touch Leaves Behind Touch changes things. It warms, softens, and creases. It marks without damaging. Each use leaves a trace, a silent signature. A Viñas Genève throw doesn’t just hold the body’s warmth. It keeps the memory of contact: how it was folded, caught, shared. The folds are memories. The fibers, witnesses of everyday gestures. That’s what separates a beautiful object from a living one. The throw doesn’t just exist; it remembers. And within that memory, there’s a fragment of you. The Soul Beneath the Surface You can photograph a Viñas Genève throw blanket a hundred times, capture its weave, its tone, its drape, but you’ll never capture its essence. Because what defines it happens at the moment of contact. In that fraction of a second when fabric recognizes skin, when wool softens and warms, something comes alive. Its uniqueness doesn’t come from how it looks, but from the invisible dialogue between textile and hand. That’s where difference resides: in the intimacy between precision and warmth, between structure and emotion, between the object and the life it receives. A Viñas Genève throw isn’t designed merely to be seen. It’s designed to be felt, to remind us that true luxury isn’t visible. It’s tactile. Quiet. Human. Manifest Excerpt A throw is not an object:  it’s a breath between two gestures.S oftness is not an effect:  it’s tension mastered. True luxury is not seen:  it is felt.

The Calm Before Design When everything moves fast, when shapes compete for attention, there remains one space untouched: silence. At Viñas Genève, we’ve learned that true luxury no longer lies in display but in restraint; not in how something looks, but in how it lasts. For over twenty-five years, between Geneva and Biella, our textiles have spoken softly. This essay is an invitation to rediscover subtle luxury, not as a trend but as a way of seeing. It is written for those who value calm intelligence over noise, who find beauty in texture, quietness, and time. For Clara, our reader (the 42-year-old art director in Zurich who loves sensory objects and meaningful design), it is a reflection on how quiet design creates something stronger than admiration: desire. Desire Begins with Restraint Desire always begins with silence. What is withheld invites attention; what is shown too quickly disappears. Quiet design understands this perfectly. It whispers instead of shouting. Its seduction lies in absence, in the calm confidence of understatement. In interior design, quiet luxury embraces neutral palettes, noble materials, and furniture chosen not for its immediate effect but for its ability to endure. It speaks to those who recognise craftsmanship through details: a perfect seam, a precise proportion, a surface that feels alive under the hand. At Viñas Genève, each throw carries this same philosophy. A soft shade, a delicate weave, a finish that quietly captures light: nothing loud, everything intentional. The result is a kind of beauty that you feel before you notice. The Meaning of Calm In a world of constant exposure, choosing calm is a form of freedom. Quiet luxury is not about hiding; it’s about choosing what matters. A well-designed interior breathes. It invites rest, not reaction. Quiet design avoids the tyranny of excess. Its purpose is not to fill space but to let space speak. This is the principle behind Viñas Genève creations. Our throws are designed to inhabit a home without dominating it, to blend into light and gesture. The beauty lies in how they settle, not how they stand out. For Clara, this kind of design mirrors her way of living: thoughtful, deliberate, quietly confident. It aligns with a generation that values serenity as sophistication. Matter, Light, Silence Quiet design has three languages: matter, light, and silence. Matter.  Choose noble fibres such as superfine merino, cashwool. Not to impress, but to endure. The tactile quality of the fabric becomes its message. Light.  Let it fall naturally. No glare, no show. The beauty of quiet interiors lies in how light slides across texture: soft, indirect, human. Silence.  Between objects, space matters. Breathing room is not emptiness; it’s intention. It allows each element to have presence without performance. In every Viñas Genève creation, these three elements intertwine. Whether it’s The Tokyo Edition, The Zermatt Edition or a new Swiss Identity design, each throw is conceived to enter a space and disappear into it: not as decoration but as atmosphere. The Silent Desire of Connoisseurs Quiet luxury is a language spoken by those who don’t need to prove they understand it. A well-placed button, an invisible seam, a tone-on-tone stitch: all become signs of refinement recognized by the few who care to look closely. For our clients, desire is not impulsive. It grows through contact: through the weight of a fabric, the sound it makes when unfolded, the calm it creates in a room. A Viñas Genève throw is not designed to provoke admiration. It is designed to inspire attachment. Over time, it becomes familiar, a companion object that holds warmth, memory, and gesture. From Calm to Season This taste for quiet design naturally shapes the way we approach the new season. Autumn invites us to slow down. The light changes; textures return; gestures lengthen. It’s a time when the home becomes the center of life again, a place of stillness and restoration. At Viñas Genève, we see this moment as the perfect threshold for subtle luxury: to let comfort and elegance merge. Each throw becomes a conversation between inside and outside, between the warmth of wool and the cool clarity of air. A Scene from Geneva Imagine an early morning in Geneva. The light of the lake reflects softly across the parquet. A Viñas Genève throw rests on a meridian chair, its folds still bearing the memory of yesterday evening. You open it slowly. The texture moves; the color deepens; the air changes. Nothing spectacular happens, and yet everything feels different. That is subtle luxury. The kind that doesn’t seek attention but commands presence. “True luxury is the silence between two gestures.” Craft, Memory, Intention Viñas Genève is built on decades of experience alongside the creative studios of French haute couture houses. That history informs every fibre we select and every decision we make. We don’t design for trends. We design for time. Each throw is the continuation of a gesture, from the artisan’s loom in Biella to the quiet interiors where it will live. Subtle luxury, in that sense, is not about minimalism. It’s about precision with emotion. It’s the ability to leave space for meaning. The Reader, the Object, the Moment Clara, or anyone who reads this, doesn’t seek noise. She looks for truth. In a world where everything is mediated, she values authenticity she can feel in her hands. A Viñas Genève throw offers her that experience: a tangible connection to care, to time, to craftsmanship. She doesn’t buy it to impress. She chooses it to belong. That’s how quiet design creates desire: by answering a longing we didn’t know how to name. Living the Quiet Subtle luxury is not a style; it is a stance. A way of seeing the world without excess, of choosing care over spectacle, of letting materials speak quietly for themselves. At Viñas Genève, every throw embodies that belief: a calm dialogue between design and life. This season, we invite you to rediscover the pleasure of quiet beauty: the kind that doesn’t ask to be noticed, only to be lived. Discover how calm design creates desire, one throw at a time.   # subtle luxury design , quiet design philosophy   # Viñas Genève throw blanket   # Swiss-Italian craftsmanship

Viñas Genève is the brand of the company atbb.fv, born from François Viñas’s desire to give textiles a more intimate voice. After twenty-five years working alongside the creative studios of major French houses, he decided to create a line of high-end throw blankets, designed in Switzerland and crafted in Italy. For him, a luxury throw is never just a functional accessory. It is like an expanded scarf, transformed into a companion for everyday life, carrying memory and silence. In this conversation, François reflects on his journey, his inspirations, his Swiss roots, and the ongoing dialogue between Geneva and Biella. A story that reveals how a textile object can become a discreet witness to life. François Viñas, founder of Viñas Genève From Accessories to High-End Throw Blankets Q: François, how did Viñas Genève begin? A:  For twenty-five years, I worked on developing textile accessory collections for the major French houses: ties, bow ties, scarves, pocket squares… It was a demanding universe where you learn that every detail matters, even those unseen. My experience with scarves showed me the way: the throw blanket is like a natural extension, but with a different vocation, to accompany the home and moments of life. Moving from a fashion accessory to a domestic object was, for me, an obvious step. Viñas Genève was born from that intuition. High-End Throws: Between Memory and Silence Q: You often speak about memory and silence. What do they mean for you? A:  A textile always carries memory. The memory of the fiber spun, of the artisan’s gesture, of generations who refined a craft. When I touch a high-end throw blanket by Viñas Genève, I feel this memory woven into its threads. Silence is also a choice. I don’t like objects that speak too loudly. A luxury throw should find its place naturally within an interior. I want my creations to be there as an obvious presence: quiet at first glance, but indispensable in use. Switzerland and Italy: Precision and Italian Textile Craftsmanship Q: Your designs are born in Switzerland and crafted in Italy. Why this duality? A:  Switzerland is my framework. It taught me precision, restraint, and rigor in detail. Italy, and particularly Biella, is about the emotion of materials, the artisanal gestures passed down through generations. Italian textile craftsmanship has something inimitable. The artisans in Biella know how to give fibers unique density and sensuality. This story is also about fidelity: many of the suppliers I work with today were already my partners twenty-five years ago, when I collaborated with French houses. This long-standing trust ensures not only irreproachable quality, but also continuity in the spirit I want to transmit through Viñas Genève. Geneva as Inspiration Q: What role does Geneva play in your creative universe? A:  Geneva is a discreet city. It doesn’t seduce with monuments, but with its light, its lake, its mountains in the distance. It teaches you to observe, to slow down. I remember a winter morning, walking by the lake, the light reflecting softly on the frozen water. Those are the moments that inspire me. A Swiss luxury throw blanket born in Geneva does not seek to impress, it seeks to accompany. The Emotional Object, a Discreet Companion Q: You describe your throws as emotional objects. What do you mean by that? A:  A throw provides warmth, yes, but it must also witness. I think of a winter evening in Verbier, where a throw passed from one shoulder to another around a fire. Such moments leave their mark on the textile. The throw then becomes more than an object: it becomes a discreet companion, a tactile memory. Collections: Le Plaid des Montagnes, Le Plaid des Villes and Swiss Identity Q: Your collections follow a very precise narrative. Can you tell us about them? A:  It all began with Le Plaid des Montagnes . One day, while traveling, I stumbled upon vintage posters of Alpine resorts. Their aesthetic, their atmosphere, fascinated me. I wanted to translate those images into textiles, as if a throw could become a poster you could keep, touch, fold. I clearly remember the moment I found those posters. It was in a small bookshop. The images seemed from another era, with bold colors and striking typography. Holding them in my hands, I knew the first Viñas Genève throw had to be born from that vision. And when the first pieces came out of the workshop, I felt the same emotion: the impression of making a visual memory tangible. Then came Le Plaid des Villes . Again, it wasn’t a strategy, but fidelity to places of attachment. Paris, London, Tokyo, New York, Geneva: each city has its rhythm, its energy, its light. The throws translate this into textures and colors. Finally, Swiss Identity . That was inevitable: returning to the source. This collection pays tribute to my origins, to Switzerland. It speaks of precision, calm, and discreet refinement. For me, it is perhaps the most personal collection. The Heritage of the Great Houses Q: How did your work with the great French houses shape Viñas Genève? A:  Profoundly. For twenty-five years, I collaborated with their creative studios. I learned extreme rigor, the importance of what isn’t immediately visible but changes everything. But I also understood the need to break away. Viñas Genève is about that freedom. I no longer respond to imposed codes, but to intuition. The Future of Viñas Genève Textiles Q: How do you see the future of Viñas Genève? A:  My wish is to remain faithful to the initial gesture. I don’t seek to multiply products. I prefer to refine and deepen. The future of Viñas Genève is about Swiss high-end creations, conceived with sincerity, realized with Italian textile craftsmanship, carrying memory and silence. Viñas Genève wasn’t born from calculation, but from a journey. From accessories to throws, from Alpine posters to beloved cities, to Swiss Identity, each step is a natural continuation. François Viñas doesn’t seek to impose. He seeks to accompany. His throws are discreet companions, designed as luxury throw blankets that live in our interiors and preserve the memory of our moments.

A Simple Invitation At Viñas Genève, we design throws with care and intention. But their true life begins in your homes: in apartments, chalets, terraces, and city lounges. This blog is not only about our collections. It is an invitation. An invitation to discover authentic Viñas Genève throw blanket moments - the everyday rituals where a throw becomes more than fabric. We call it “The life wrapped” The Throw as a Daily Companion A Viñas Genève throw is never just a decorative accessory. It quietly integrates into your gestures and your space. In the morning, draped over your shoulders with a cup of coffee. In the afternoon, spread out for a nap or a few pages of reading. In the evening, companion to a film or a conversation. On weekends, the collective blanket for a family gathered on the sofa. These are the real moments that clients have now shared with us. Your Stories, Our Textiles We are grateful to the clients who responded to our invitation by sending photos and impressions. Their words are simple, sincere, and authentic. Exactly what brings “The life wrapped”: Here is how they describe what their Viñas Genève throw means to them: Jennifer & Yousri, Geneva "As autumn approaches, I curl up in this blanket with a good cup of coffee. Its gentle warmth comforts me, like a familiar embrace." Françoise, Geneva "In Geneva, from October to May, a cozy throw finds its place in my home — to my greatest delight. This one combines softness, warmth, and elegance." Patrick, Geneva “Effortlessly chic, this New York–inspired throw transforms any sofa into a timeless statement of style. Subtle, elegant, and perfectly at home — as if it has always been there” These contributions will be featured only here, in this blog and on our website, as a reflection of how our throws live in real homes. Moments That Speak to Everyone A throw often reveals its meaning in the simplest gestures. And thanks to our clients, we can now show these moments through their voices: Winter mornings : “I always start the day with coffee and the throw on my shoulders. It changes the way I face the cold.” ( home moments with throw ) Evenings with friends : “We don’t notice it anymore, but someone always ends up wrapped in the throw when the night gets long. It’s part of our cozy evenings with throw blanket .” Afternoons of calm : “For me, it’s the moment I spread the throw on the bed for a nap. It feels like a reset.” ( everyday rituals with blanket ) Unexpected outdoors : “I once took it on the terrace with a book. The throw made the space feel like a living room.” Summer nights : “Even in summer, it’s on my legs when we stay outside. That’s our way of sharing lifestyle with blanket .” The difference is that from now on, you will discover these moments not imagined by us, but shown directly by our clients, in their own words and images. Why Share Your Moments? Your Viñas Genève throw blanket moments form a living collection. For you, it is a memory framed in an image or a few words. For us, it is proof that our throws continue to live beyond the workshop. For other readers, it is inspiration: a spark to create their own rituals. Sharing is not about promotion. It extends the philosophy of Viñas Genève: attention to detail, Swiss understatement, and beauty expressed in gestures. For more about our collections, discover the Viñas Genève throws here How to Join In If you would like to take part in this project, it is very simple: Take a photo or write a few words about your moment. Share it on Instagram, tagging @vinasgeneve and using #VinasGeneveMoments. Or simply send it to us by email. Selected contributions will appear only on our website, always with elegance and discretion. “The life wrapped” - A Shared Philosophy We often speak about discreet elegance, Swiss restraint, and attention to detail. Your shared stories extend this vision. A Viñas Genève throw is imagined here in Geneva, crafted in Italy, but it only takes its full meaning in your interiors. It is not static. It folds, unfolds, circulates, sometimes forgotten and then found again. In that mobility, it becomes alive. Viñas Genève x You Your gestures give identity to our textiles. Your stories prolong our work. Viñas Genève throw blanket moments are proof that our creations continue their journey in your homes. Viñas Genève x You is exactly this: a living collection. 👉 Share your #VinasGeneveMoments. Let your moments enrich this common story.

In Switzerland, some objects transcend their function to become part of a shared heritage. The Swiss army blanket is one of them. Folded neatly on barracks beds, thrown over shoulders during long nights, carried across generations. It has accompanied countless young citizens during their service. Over time, it became more than fabric. It became a sign of unity. Rough, grey, marked with its iconic red stripes, the blanket has been part of every Swiss family’s story, either lived directly or told through memory. At Viñas Genève, we chose to reinterpret this collective symbol through the Officer Throw, a key piece in the Swiss Identity collection. For me, as the founder, it is more than a throw: it is an homage to the invisible bond that holds Switzerland together. The memory of a common blanket Military service in Switzerland has marked entire generations. Everyone has heard or shared stories of drills, marches, camaraderie, or nights in the cold. And in each story, there is the same presence: the Swiss army blanket. Its coarse texture, heavy weight, and unmistakable red stripe became part of a collective memory. It was not elegant but it was faithful. Whether one came from Ticino, Zurich, or Geneva, everyone received the same blanket. It crossed dialects and cantons, erasing differences to remind us of what we share. This blanket did not belong to individuals. It belonged to a nation. The Officer Throw: between memory and Swiss design When it came to creating the Swiss Identity collection, this blanket immediately came to mind. How could we transform this utilitarian object into a Swiss design throw, a piece elegant enough for today’s interiors, yet still carrying the resonance of a shared past? The answer became the Officer Throw. Inspired by military discipline, it retains clean, sober lines, but its material and finish tell another story. No longer rough wool but a luxury throw blanket, crafted to offer warmth and refinement. Swiss Identity: a collection that speaks to everyone The Swiss Identity collection is a tribute to the quiet icons that shape our national imagination. The punctual Swiss railway clock, the red pocketknife, the stillness of alpine lakes, the geometry of mountain peaks. Symbols that speak without words. The Officer Throw Swiss Identity belongs to this world. It is not only a nod to those who once carried the army blanket, but also an invitation to make that collective memory part of daily life. Founder’s perspective “I remember the stories of relatives and friends. They had all known the blanket. For some it was a burden, for others a badge of pride. But they all spoke of it. I still recall them describing how the blanket served as both coat and mattress during long watches in the mountains. It struck me: beyond regional differences and personal temperaments, the Swiss army blanket had touched everyone. When I designed the Officer Throw, I did not want to reproduce that roughness. I wanted to preserve what it stood for: unity, loyalty, and the shared experience of an entire people. Today, I believe a throw can still embody that bond. Not in a barracks, but at home. Not as an obligation, but as a choice.” The dialogue of materials: Swiss rigor and Italian finesse At Viñas Genève, creation always begins with dialogue. For the Officer Throw, the rigor of Switzerland is reflected in the geometry, the restraint, the order. But the material comes from Italy: Cashwool®, spun by master artisans in Biella. This combination defines our philosophy. Switzerland provides structure and discipline. Italy brings sensuality and refinement. Together, they create a Swiss throw that carries both the memory of the past and the sophistication of the present. The Officer Throw: why this plaid resonates in Switzerland The Officer Throw is more than an accessory. It is a sign of belonging. By bringing it into a home, one chooses not only a piece of fabric but a fragment of collective heritage. Each time it is used, something of Switzerland comes alive: the rigor of cold nights, the strength of camaraderie, the quiet resilience of a people. Yet it is no longer about endurance. It is about comfort, about elegance, about continuity. It is a throw that goes beyond function. It is not only warm, but it is also meaningful. Who is the Officer Throw for? The Officer Throw speaks to those who seek more than decoration: To those who once carried the blanket and now want to revisit the memory with elegance. To those who never wore the uniform but wish to bring a Swiss design throw rich with cultural symbolism into their home. To those who value subtlety, authenticity, and refinement in their interiors. Like the original Swiss army blanket, the Officer throw does not divide, it unites. The Officer Throw is not just a reinterpretation of the Swiss army blanket. It is a gesture of fidelity. Fidelity to a shared experience. Fidelity to a national identity that is discreet, plural, and united. Fidelity to our vision at Viñas Genève: to transform cultural symbols into contemporary objects, into luxury throw blankets that carry meaning. At Viñas Genève, every creation is a story woven into fabric. The Officer Throw tells the story of a country that knows how to unite quietly, through discipline and calm strength. Discover the Officer throw and the Swiss Identity collection on our website, and bring a fragment of Swiss unity into your home.

When Tradition Becomes Fabric In Switzerland, some images speak louder than words. The Poya tradition is one of them. This ancestral pictorial tradition, rooted in collective memory, depicts the spring ascent of cow herds to the alpine pastures. It is more than a naive decorative motif painted on chalet façades: it is a testimony of rural life, a celebration of community, and a ritual that still unites mountains and people today. Through the La Poya Throw, Viñas Genève pays tribute to this artistic and artisanal heritage. Far from being a reproduction, the textile translates the spirit of the Poya into a living material: fine wool, spun and woven in Italy, yet imagined and designed in Switzerland. The Poya: Memory of a Country The word “Poya” refers to the precise moment of the year when herds leave the valley to reach the alpine pastures. Over time, this pastoral ritual has been represented on wooden façades as frescoes and painted panels, often in black and white or vivid colors. These works tell a story: cows led by armaillis, bells echoing through valleys, families accompanying the procession, mountains opening like a stage set. It is not mere decoration. The Poya is a visual narration of Swiss communal life. Every detail matters: the leading cow, the armaillis’ gestures, the traditional costumes, the musical instruments, the alpine flowers. A Recognized Folk Tradition The origin of Poya painting dates back to the 18th century in the Gruyère region. The first creators were often peasants themselves, painting these long processions on their own chalets. The frescoes not only beautified façades but also affirmed the identity of the family and the village. Today, some of these works have become emblematic. In Charmey, a dedicated museum preserves and exhibits historical pieces while showcasing contemporary artists who continue the tradition. In villages across Fribourg or the Pays-d’Enhaut, Poya frescoes can still be found on façades, as living witnesses of a cultural heritage deeply tied to the rural landscape. The Link Between Poya and Textiles Looking at these frescoes, I am always struck by their precision. The artists who painted them had no academic training, yet they possessed an artisan’s patience, a sharp eye for detail, and a determination to pass down collective memory. In my textile work, I recognize the same discipline. Designing a throw is also about textile storytelling. Each line, each motif, each color must be right. Just as the Poya inscribes rural life onto chalet wood, a throw inscribes a story into fabric. A throw is never only a blanket. It is a visual and tactile composition. It gathers gestures, memory, intention. The Poya expresses memory through paint; the throw expresses it through wool. The Sensory World of the Poya The Poya is more than an image: it is an atmosphere that awakens all senses. Sound : cowbells of different tones forming a polyphony, mingling with the armaillis’ calls and traditional songs. Scent : dry hay, damp earth on the mountain paths, warm wood of alpine chalets. Sight : the contrast between colorful costumes, alpine flowers, and the dark silhouettes of herds. Touch : the coarse fabric of costumes, the hammered surface of handmade bells, the carved wood of armailli staffs. This sensory richness inspired the La Poya Throw. A fabric that envelops, carries the memory of seasons, and transmits the warmth of human gestures. Craftsmanship and Continuity The Poya is first and foremost handmade art. A brush on wood, a hand drawing lines. It is a process very close to mine: when we design a throw at Viñas Genève, everything begins with a gesture. Nothing is automated. The idea is sketched in Geneva, then takes shape in Biella, where weavers carry forward a savoir-faire refined over generations. This dialogue between Swiss design and Italian craftsmanship, between tradition and modernity, prolongs the spirit of the Poya: inscribing daily life into an image or fabric that can be passed on. The Poya as a Symbol of Unity In a country marked by different languages, cantons, and customs, the Poya is a unifying tradition. It belongs to everyone, regardless of region. The cow, in Swiss imagination, is a collective figure: it nourishes, accompanies, and sets the rhythm of seasons. This sense of togetherness inspired the La Poya Throw. It is not a solitary object. It is a fabric to be shared. Draped across a sofa, stretched over a table, passed from one shoulder to another. Just as the Poya gathers the village around the procession, the throw gathers households around a shared gesture. Founder’s Perspective I remember my first encounters with Poya frescoes, on chalets where they adorned façades like silent stories. They carried a quiet strength: the ability of a country to tell its traditions with humility, without need for embellishment. When I began working on the Swiss Identity collection, it felt evident that the Poya should be part of it. It represents simplicity, continuity, memory. As a designer, I wanted it to live within a textile that could belong to contemporary life while remaining faithful to its origin. This link between past and present moves me deeply: the Poya once painted on wood now becomes a motif in fabric. The spirit remains the same: celebrating what unites us, honoring tradition, transforming gesture into a durable image. A Living Heritage The Poya is not a relic of the past. Even today, Swiss artists continue this popular painting tradition. And the herds still climb to alpine pastures every spring. Bells ring out across valleys, and families still gather to accompany the procession. Through the La Poya Throw, we aim to inscribe this living tradition into modern daily life. A throw is not a static object: it follows the seasons, passes through generations, and preserves the warmth of a home. What We Carry Forward The La Poya Throw pays tribute to Swiss rural traditions and their symbolic strength. It translates into fabric the memory of a country, the unity of a people, and the beauty of a pastoral ritual. At Viñas Genève, we believe memory is not only a story to be told: it is material to be passed on, a fabric to be shared. The Poya reminds us that craftsmanship is alive as long as it has a place in daily life. The La Poya Throw is a bridge between yesterday and today, between frescoes painted on wood and textiles draped on a sofa or outside. Final Image Like a fresco that preserves the memory of a procession, the La Poya Throw preserves the warmth of a shared moment.

A Familiar Symbol That Brings Us Together In Switzerland, there are symbols that speak to everyone. They need no long explanations, they are instantly recognizable and rooted in our collective memory. Cows are one of these enduring images. They shape the Alpine landscape, carry the sound of bells through valleys, and remind us of a bond with the land and the seasons. For me, they also embody a certain calm strength, an identity that resists the rush of time. When we designed the La Vache Throw by Viñas Genève, it was this universe we wanted to honor. This model is not decorative whimsy. It is a nod to traditions deeply rooted in Swiss culture: the fighting cows of Valais, and the dairy cows whose milk gives birth to cheese and Swiss chocolate. Through this throw, we wanted to translate this visual and emotional identity into a tactile, generous fabric. Cows in Switzerland: Landscape, Traditions and Heritage A simple train ride across the country shows how deeply cows are woven into our culture. They dot the fields of Gruyère, the valleys of Valais, the alpine meadows of the Bernese Oberland. Their presence is both agricultural and celebratory. At alpine festivals, they are adorned with flowers and bells. At the combats de reines , they embody strength and pride. In shops around the world, they are the face of chocolate that people instantly associate with Switzerland. This connection to the animal is multifaceted: nourishing, cultural, collective. The cow becomes a figure of stability and generosity. This is precisely the dimension we wanted to capture with the La Vache Throw, not by reproducing a folkloric motif, but by giving a contemporary interpretation of this symbol. The Valais Combats de Reines: Inspiration for the La Vache Throw Each spring in the valleys of Valais, thousands gather to watch the combats de reines . These encounters between Hérens cows are spectacular, yet not violent. They follow a natural hierarchy among the animals. The dominant cow becomes the “queen” of the herd. It is a ritual of strength and respect, deeply tied to Alpine culture. I have always found it fascinating that this symbol of power is not reserved for men. Here, it is the females that take center stage. It is another way of expressing authority and leadership. For me, the lesson is clear: strength is not only about confrontation, but also about dignity, posture, and the ability to bring others together. This is the spirit we sought to translate into the La Vache Throw by Viñas Genève: a textile that expresses presence, solidity, and a shared identity. Swiss Chocolate: Softness and Conviviality The cow holds such a strong place in collective imagination also because it embodies milk and, with it, the entire dairy tradition of our country. Cheese, butter, chocolate: products that have carried Switzerland’s reputation far beyond its borders. Swiss chocolate has become an institution over time. It evokes sweetness, refinement, and the gesture of giving. Linking the image of the cow with chocolate unites two facets of the same culture: strength and tenderness, mountains and artisanal indulgence. When designing the La Vache Throw, I wanted to play with this double resonance. It is both robust in its bold pattern and welcoming in its enveloping softness. Like a box of chocolates shared among friends, it invites conviviality. Viñas Genève and the Swiss Identity Collection At Viñas Genève, we created the Swiss Identity Collection to honor what makes our country unique. We do not multiply references; instead, we choose those that carry a universal emotional charge. The Swiss Light, capturing the serene mornings of our land. And now, the La Vache throw, expressing a calm and unifying strength. Each model is designed as a dialogue between collective memory and contemporary textile creation. We work with artisans in Biella, Italy, who give the fibers their incomparable density and sensuality. Yet the idea, the impulse, the vision, is born here in Switzerland. It is this ongoing dialogue between Swiss culture and Italian craftsmanship that defines the world of Viñas Genève. The La Vache Throw as a Symbol of Unity A throw is never just a decorative accessory. It quickly becomes a companion in daily life. Wrapped around you on a cold morning, shared during an evening among friends, draped on a sofa ready to embrace whoever sits down. In this collective gesture lies continuity with what the cow represents in Swiss culture: a presence that connects, gathers, and soothes. The La Vache Throw by Viñas Genève is not only a textile object. It is an invitation to reconnect with a shared identity. Like the bells that echo through valleys, the taste of chocolate offered, the calm power of a Hérens queen, it evokes what unites the Swiss beyond differences. The La Vache Throw, Between Memory and Contemporary Creation The La Vache Throw is an homage. It does not seek to imitate a symbol, but to give it a new form, a new texture. Through it, we celebrate what makes Switzerland unique: calm strength, generosity, and collective memory. At Viñas Genève, we believe textiles are a language. With the Swiss Identity Collection, we continue to write this story, weaving together memory and creation. 👉  Discover the Swiss Identity Collection and the La Vache Throw

A throw is recognized by its softness, its warmth, the nobility of its fiber. But what truly defines a Viñas Genève throw lies at its very edges: a line of thread, stitched in rhythm, deliberately visible. The saddle stitch. This traditional blanket stitch has become our signature detail. Not by chance. But because it quietly expresses what we believe in: care, honesty, and continuity. Each Viñas Genève signature throw carries it as a sign of attention. A sewn memory The saddle stitch blanket was once used in modest homes to strengthen heavy wool blankets. Every winter, grandmothers would teach it to their granddaughters. The gesture was simple yet demanding: a visible seam, steady and regular, leaving no room for shortcuts. In our Italian workshops, it is still passed on like a textile alphabet. Apprentices repeat it until their hand finds the right rhythm. “It’s not just a seam, it’s a breath,” said a master. “If you breathe wrong, the fabric shows it. If you breathe well, the cloth sings.” A frame that reveals The saddle stitch acts like a border, yet one that connects. It frames a throw the way a binding holds a book, or a frame reveals a painting. In an interior, this detail changes perception. The fabric first catches the eye, but it is often the edge that holds attention. The stitch becomes a kind of punctuation, giving rhythm and structure: a saddle stitch detail that quietly anchors the whole. Swiss precision, Italian hands The saddle stitch is also the meeting of two cultures. In Switzerland, we design its geometry, proportions, and exactness. In Italy, artisans give the gesture its suppleness, its tactile elegance. From this dialogue emerges a seam that is neither purely Swiss nor purely Italian. It is the connecting line. Our way of signing without writing. “For me, the saddle stitch is the perfect example of what I love in textiles: a detail that may seem secondary, yet changes everything. In this visible seam, there is a hand, a time, an honesty. It is a discreet punctuation, and that is where our signature begins.” -François Viñas, Founder of Viñas Genève The detail that lingers Close your eyes after touching a throw, and what you remember is not always the surface. It is often the border, stitched in relief, felt beneath the fingers. “What I remember from my Viñas Genève throw,” a client once told us,“is not only the softness. It’s that stitched edge, that steady rhythm. Like a little music.” In a world of interchangeable objects, the saddle stitch detail is what remains in memory. Time in every stitch What makes this seam remarkable is the time it takes. The needle crosses, the thread slides, tension is adjusted. Each stitch is a pulse. Watching an artisan sew the saddle stitch is like watching active meditation. The gesture repeats, but never mechanically. Each passage is attentive, each movement considered. This visible seam carries the time that was given to it. A visible, assumed detail Most seams hide. The saddle stitch chooses to be seen. Not as decoration for decoration’s sake, but as an affirmation. It tells of sincerity. A throw that doesn’t hide its making. A seam that admits its presence and makes it beautiful. The saddle stitch as a textile signature In a world saturated with logos, the saddle stitch is our silent mark. No need for initials or oversized branding. The trained eye will recognize the rhythm. It is our way of saying: identity can be discreet. Woven into a seam, carried in silence. This is why every Viñas Genève signature throw bears it as a defining element. DIY & care: understanding the stitch Even without being a couturier, you can try the saddle stitch on a piece of felt. Attempting it helps you understand why it demands such focus. But beyond trying, the secret is in observing. Follow the seam with your fingers, fold it carefully, preserve it. Avoid washing at high temperatures: the thread must stay tight. Fold without pulling the seam. If damaged, ask for an artisan repair: the stitch deserves to remain visible. It is more than decoration. It is companionship over time. A seam that lives with you The saddle stitch does not just finish the throw. It accompanies it. It softens slightly over the years but holds strong. It ages with the fabric, follows its folds, its washings, its handovers. It is the red thread that links making, living, and passing on. Workshop anecdote One artisan recalled delivering throws to a Geneva hotel. In a suite, he saw a guest folding one. She ran her finger along the stitched edge, almost absentmindedly, smiling. She did not know the technique, but she felt it. “In that moment,” he said,“I understood we do not just sew thread. We sew moments that stay in the hand.” A Detail That Becomes a Signature The saddle stitch is not only a technical detail. It is a note of craftsmanship, a gesture of care, a line of continuity. A seam that connects Swiss rigor and Italian sensitivity, past and present, use and memory. In every Viñas Genève luxury throw with saddle stitch, it reminds us that luxury often lies where we least expect it: at the edge, in a visible seam that speaks of care, honesty, and time. 👉  Discover our creations , where the saddle stitch becomes more than a finish: a textile signature designed to endure and be passed on.

The Gesture Woven Into Matter There are countless ways to give. A word, a gesture, a presence. But when one chooses to give an object, it becomes a language of its own: weight, texture, touch. Among all gifts, textiles hold a singular place. They are not merely functional accessories, but gestures, envelopes, memory keepers. To give a textile is to choose something that lives in privacy, that stays close to the body and preserves the moment it was offered. In an age of short-lived objects, textiles retain a rare permanence. They carry slowness, attention, and intention. They can be folded, borrowed, passed on. They are not only gifts: they are continuity. Gift-Giving as a Universal Ritual Gift-giving has always been more than material exchange. It is ritual, and ritual is culture. In West Africa, patterned cloths are gifted at weddings and family ceremonies. In Japan, the furoshiki, a square of fabric used to wrap gifts, is both wrapping and offering. In Europe, fine lace, silk, or cashmere once traveled between noble families as a sign of respect and alliance. A textile is never static. It adapts, it folds, it drapes, it accompanies. It remains with the person who receives it. Across cultures, textiles carry symbolic meaning: to cover, to protect, to transmit. Material as a Silent Language A textile speaks before it is even unfolded. Material  conveys intention: wool suggests comfort, silk signals celebration, linen expresses clarity. Color  reveals emotion: red dares intensity, white conveys purity, blue whispers calm. Touch  remains the most intimate: a throw resting on a sofa does more than decorate; it comforts, it accompanies silent hours. Every choice matters. Fiber, motif, weight, drape: nothing in a textile gift is neutral. To Gift Is to Envelop To give a textile is to envelop someone, literally and symbolically. A child receiving a blanket receives warmth and reassurance. A friend given a scarf hears a quiet message: “take care of yourself.” A guest leaving with a table linen carries away more than hospitality. A memory embedded in fabric. The gesture of enveloping is not only physical. It is also emotional: being wrapped is being acknowledged, accompanied. The Threads of Emotion No textile exists without memory. A sheet found in an old chest tells of generations who once slept under it. A mother’s scarf carries the fragrance of her gestures. A throw given during a difficult time becomes a refuge, a reminder of presence. Each fiber holds what is invisible. Textiles keep the trace of hands that crafted them, places where they were laid, hours they have witnessed. To gift a textile is to gift a memory in motion. Textiles as Intimacy Unlike many luxurious gifts, textiles touch the body directly. They are not only admired; they are lived. A jewel is looked at, a watch is consulted. A textile rests on the skin. One wraps in a throw, drapes a stole, gathers around a tablecloth. To gift a textile implies proximity and knowledge of the recipient. The choice is never casual: it reflects rhythm of life, taste, and intimacy. Heritage and Transmission Textiles move across generations. Embroidered linens, wedding cloths, inherited scarves: all carry family stories. A textile gift is never frozen in time. It wears, it softens, it adapts. That very wear is its beauty. A crease, a faded thread, a softened edge: these are the marks of life. To give a textile is to offer something that will continue, long after the moment of giving. Contemporary Gestures In a world of disposable gifts, textiles remain singular. They can be repaired. They can travel. They can be passed on. A Viñas Genève throw, for example, is not bound to a single season. It accompanies winters, cool summer nights, journeys, improvised evenings. It becomes a quiet companion, discreet yet present. Gifting as a Way of Living Textiles are more than personal gifts; they reveal a way of inhabiting relationships. In private dinners, in hospitality, in family circles, giving a textile remains discreet yet significant. It is a way of saying: I want this moment to last . Because a textile gift does not fade with the celebration. It continues to live, to remind, to accompany. The Silent Gesture A textile gift requires no long speech. It explains itself. There is no need to justify why one offers a throw, a table linen, a scarf. The person who receives it will understand at the very moment of use. It is a gift that speaks without words. A gift that remains without noise. In a world overflowing with messages and images, this silence may be the truest form of luxury. The Invisible Thread of Gifting To gift a textile is to give living matter, an emotion that endures, a gesture that remains. In its quietness, it embodies what every gift should be: presence over time. At Viñas Genève, we believe each textile is a silent language. To give a throw, a scarf, a table linen, is to give more than an object: it is to give time, care, memory. The art of gifting in a textile world is not ceremony. It is a discreet way of saying: you matter, and here is something that will live with you .

A blanket is never just fabric. It is never only a color draped across a sofa or a chair. For us, a blanket tells a story. It carries the memory of ancestral spinning gestures into contemporary design, bridging the silence of the workshop with the rhythm of a city, the discreet elegance of a house with the intimacy of a home. At Viñas Genève, every throw is conceived as a score: a tension between Swiss precision textiles and Italian sensuality, between memory and modernity. In this pursuit, our dialogue with Biella finesse wool suppliers and artisans has shaped a unique path. Behind every Viñas Genève blanket lies a material, a philosophy, and an alliance that define our identity. This is the Viñas Genève Biella collaboration, where Swiss precision textiles meet Italian textile heritage. Origins: A Vision Born in Geneva Our story began on the shores of Lake Léman, in a city defined less by excess than by restraint. Geneva is a place where gestures matter more than words, where precision is woven with reserve. It is in this atmosphere that Viñas Genève was founded: to create luxury cashwool blankets that breathe, that invite people to slow down, to sense, to inhabit a space rather than simply furnish it. From the outset, we avoided shortcuts. No spectacle, no noise. Instead, we sought to express a form of quiet luxury home décor: a presence that does not demand attention but endures, leaving a discreet imprint in memory. The Choice of Material: Cashwool and Balance Material is the first language of design. It dictates texture, drape, light, and how a piece lives in daily use. We chose to work with Cashwool® from Biella finesse wool suppliers, an extra-fine merino wool combining softness, warmth, and resilience. This choice is deliberate. In a world of fleeting products, we pursue permanence. Cashwool throws are not only gentle to the touch. They retain their shape over time, breathe with the skin, and withstand repeated use without losing their glow. For us, this fibre embodies a promise: comfort that lasts, beauty that endures, and a throw that becomes part of one’s life rather than a passing accessory. Viñas Genève Collaboration with Biella: A Shared Language Looking to Biella was not about finding a supplier. It was about building a link with artisans who share a vision of textiles. This historic district of northern Italy carries a legacy of discretion, rigor, and refinement that resonates deeply with our own. The bond between Geneva and Biella rests not on trend but on fidelity. Both Biella’s artisans and Viñas Genève are committed to combining craftsmanship with simplicity. In their workshops, as in ours, every thread is considered, every detail matters. By working with Biella, we did not simply choose a wool. We chose a philosophy: patience, time, and a material that speaks for itself without excess. This is what makes the Viñas Genève Biella collaboration unique. The Viñas Genève Design Philosophy To design a blanket is not to sketch a pattern. It is to imagine an atmosphere. A throw must exist with ease in a New York apartment, a chalet in the Alps, or a townhouse in Geneva. Our lines are intentionally restrained. We prefer the accuracy of a single hue over a crowd of colors. We favor the clarity of a precise outline over the distraction of elaborate motifs. We believe luxury throw blankets should support a space, not dominate it. Each throw is conceived as soft architecture. It adapts naturally to the gesture of its user, folds with ease, accompanies a quiet evening, or completes the silhouette of a chair. Far from being an accessory, it becomes a discreet companion of daily life, perfectly aligned with the Viñas Genève design philosophy. Heritage and Modernity Our work lives between two heritages: ·         Swiss precision textiles , defined by rigor, reserve, and attention to detail. ·         Italian textile heritage , embodied by Biella artisans, defined by sensuality, fluidity, and elegant tones. Between these two poles, we trace our line. This line is our signature. It runs through every collection: Le Plaid des Villes , Le Plaid des Montagnes , Swiss Identity . It tells a universal truth: beauty often emerges from the tension between what holds and what releases. The Value of Gesture What we defend is not only a product but a relationship with time. In the workshop, gestures are never rushed. A design is allowed to mature. The choice of fibre is deliberate. Assembly follows the rhythm of the yarn itself. This chosen slowness is our answer to urgency. We do not chase pace. We aim to create pieces that last, that accompany an entire life. Every Viñas Genève blanket is a way of saying: luxury is time. The time we devote to designing it, the time it spends accompanying you, the time it withstands without losing its presence. Collaboration as Transmission Working with Biella artisans means transmitting a culture. The culture of Italian textile, carried across generations. The culture of Swiss precision, which accepts no compromise. This collaboration was never accidental. It grew from mutual admiration. We recognized in Biella the same dedication to integrity, the same refusal of shortcuts. Together, we give life to Cashwool throws that embody both identities. In every fibre of extra-fine merino wool, there is memory. In every Viñas Genève finish, there is intention. Together, they unite to create objects that do not impose themselves but remain. A Textile as Horizon Behind a blanket, there is always more than fabric. There is a place, a story, a philosophy. At Viñas Genève, this journey passes through Geneva and Biella, through our workshops and theirs, through the stillness of morning and the warmth of evening. We do not produce blankets. We create luxury throw blankets that are companions for life. Objects that express quiet luxury home decor, that live silently and endure. And in this dialogue with Biella, we have found a mirror. A partner that helps us affirm what we believe: a blanket is never just an object. It is memory, presence, and philosophy woven together.

Country Club Aesthetic Interiors That Inspire There are places where booking a room is not only about spending the night. Some hotels exist to be experienced fully, to immerse yourself in an atmosphere that lingers long after you leave. These boutique addresses stand apart because they carry a certain energy: a balance between intimacy, elegance, and rhythm. We call it Viñas Energy: a subtle tension between calm and movement, between heritage and modern living, between understated comfort and refined allure. They also embody a contemporary design trend increasingly sought after: the country club aesthetic. Think dark wood interiors, leather club chairs, rich textiles, heavy drapes softening the light. It’s a style that borrows from private clubs and translates them into warm, livable spaces. Why these hotels? Because they show how atmosphere is built through materials, textiles, and silence. At Viñas Genève, we design throws with the same intention: to transform a space not with noise or excess, but with a quiet gesture. These hotels are not simply destinations, they are reminders that fabrics, light and detail can shape comfort. That is the inspiration we carry into our creations. Here are five boutique hotels where this aesthetic comes alive, inspiring both travelers and those who shape their own interiors at home. 1.    The Greenwich Hotel - New York In Tribeca, The Greenwich Hotel feels less like a hotel and more like a cosmopolitan townhouse. No two rooms are the same; each carries its own character. Exposed brick walls, reclaimed wood beams, and wrought iron details create a structure both raw and inviting. The shared lounges echo the spirit of a reimagined New York club. Worn-in leather chairs suggest conversations that stretch into the night. Persian rugs anchor the space, while books and curated objects hint at global influences. It’s an example of country club aesthetic interior design at its most eclectic, mixing natural materials with an understated sense of luxury. Here, textiles are not showcased overtly but suggested everywhere: the way a rug absorbs sound, the way leather and wood age gracefully, the quiet warmth of fabrics chosen to soften the edges of the architecture. In a city known for its speed, The Greenwich manages to slow everything down. A pause within the rhythm of Manhattan. 2. La Réserve - Geneva Set on the shores of Lake Léman, La Réserve is more than a hotel: it feels like a hidden retreat within the city. Surrounded by lush gardens, its interiors balance contemporary elegance with an atmosphere of private intimacy. Soft light enters through wide windows, reflecting on natural tones, wood finishes, and carefully chosen furnishings. Every room is designed like a private hideaway. Upholstered chairs, crisp linens, and layered curtains create a sense of discreet comfort. The spa and lounge areas extend this mood, with spaces that invite guests to slow down, read, or simply contemplate the lake. It’s a living expression of country club aesthetic home decor but adapted to the Swiss rhythm: serene, precise, and timeless. Here, textiles play a central role in shaping the feeling of welcome. From the drapes that soften the daylight to the fabrics that add warmth to seating, every detail is tuned to convey calm. La Réserve Geneva embodies an understated refinement, where hospitality is not loud but quietly transformative. 3. Hotel Eden - Rome Hotel Eden overlooks Rome from the Pincio hill. Its interiors combine Italian grandeur with contemporary hospitality: polished marble, hand-painted frescoes, and dark wood accents. The common areas recall the poise of country club aesthetic brands: leather club chairs arranged with precision, libraries filled with carefully chosen volumes, and thick rugs softening every step. In the guestrooms, textiles speak quietly through crisp linens, layered drapes, and upholstered seating. Fabrics are chosen not for show, but for the way they shape light and atmosphere. Staying here feels like entering a Roman townhouse refined for the modern traveler, where comfort is staged through subtle material choices. 4. Badrutt’s Palace - St. Moritz In the Engadine, Badrutt’s Palace is an alpine icon. Beyond its legend, what captivates is the warmth of its interiors: grand lounges lined with dark wood, roaring fireplaces, and leather seating. Here the country club aesthetic takes on a mountain tone, where heavy curtains, deep rugs and upholstered armchairs create intimacy. In guestrooms, comfort comes through layered linens, textured cushions, and fabrics that contrast with the crisp snow outside. Textiles anchor the mood, not as decorative gestures, but as essential layers of alpine living. 5. Soho House - Barcelona Facing the sea, Soho House Barcelona redefines the idea of a private club. Interiors mix Mediterranean color with English club references: patterned tiles, leather chairs, and generous light. Bedrooms embody a cosmopolitan variation of the country club aesthetic outfits translated into interiors. Heavy drapes, linen cushions, and finely chosen fabrics create a balance between casual and refined. Its atmosphere feels lived-in rather than staged, polished but never stiff. This is an aesthetic that adapts easily, blending seaside light with the grounded warmth of textiles and wood. Living with Viñas Energy These five boutique hotels prove that hospitality is not only about service; it is also about design that communicates mood and memory. The country club aesthetic is more than a style: it is a way of arranging space, combining materials, and layering textiles to create atmosphere. For us at Viñas Genève, this is more than inspiration: it is a confirmation. Comfort can be staged through fabric as much as through architecture. A rug that absorbs sound, a curtain that softens light, a chair upholstered in leather or linen: these are not decorative gestures, but choices that define how a room feels. That is the Viñas Energy we believe in: design that speaks quietly, comfort that feels immediate, interiors that invite you to stay. And it is the same energy we translate into our throws, so that what you experience in these hotels can also be lived at home, every day. At Viñas Genève, every throw is designed as a gesture of welcome. Discover our collections inspired by cities, mountains and shores on our official website .

The throw as a silent image A throw blanket is never just a textile. It is a visual gesture, a quiet presence that transforms the way we read a room. In the philosophy of quiet luxury, the most powerful statements are the ones that do not raise their voice. A carefully placed throw does not demand attention, yet it becomes the detail that defines an atmosphere. At Viñas Genève, we see the throw as a silent image, a scene within the scene. It is both object and language, a way of shaping perception without excess. To style a throw is to compose, the way a photographer frames a shot or a designer balances proportion. The editorial gaze: from magazines to interiors Interior photography has long relied on throws as visual punctuation. In the pages of Architectural Digest , Cabana , or Vogue Living , a throw is rarely placed by accident. It anchors the shot, adds texture to an otherwise flat surface, and suggests life beyond the frame. The same logic applies to the home. A throw can serve as: The focal point : a bold piece that draws the eye, much like a statement accessory in fashion. The softener : a way of breaking strict architectural lines, humanizing a space. The storyteller : a hint of presence: someone has just left the room or is about to sit down. This editorial way of seeing connects directly to fashion. Having worked with French couture and luxury houses for over 25 years, I learned how styling is never just about fabric, but about narrative. A throw in a room works as a scarf in a portrait or a coat in a runway look: it completes the composition. Throws as visual punctuation An interior without textiles risks feeling incomplete, like a sentence missing its final word. A throw functions as punctuation: sometimes a full stop, sometimes a comma, sometimes an exclamation mark. The comma : a throw folded neatly on the side of a sofa, suggesting continuity, calm, and discretion. The full stop : a throw in dark cashmere placed at the end of a bed, grounding the composition with weight and presence. The exclamation mark : a bright or textured throw strategically draped across a neutral interior, shifting the entire focus of the space. This perspective frames the throw as an active participant in design: not an afterthought, but a deliberate editorial decision. The dialogue of material and light Photography is always about light. Styling a throw is no different. A fabric’s weave determines how it absorbs, reflects, or diffuses illumination. A throw can turn harsh daylight into something softer or deepen the atmosphere in dim rooms. Contrasts that tell stories Raw and polished : wool against glass, the tactile against the reflective. Dense and luminous : heavy cashmere absorbing shadows on a velvet sofa. Light and transparent : linen filtering the glow of morning through its open weave. A throw is never static: it shifts with time of day, with shadow, with the presence of people. Styled well, it becomes a living filter, shaping the perception of space as light evolves. Composition: the throw as framing device In editorial photography, framing is everything. A throw can serve as a frame within the frame. Anchoring perspective : a throw at the edge of a shot directs the viewer’s gaze, guiding how the image is read. Balancing proportions : a large sofa may feel overwhelming until a throw adds division, breaking volume into readable parts. Creating depth : layers of fabric in the foreground add visual dimension, like a blurred detail in fashion photography. In this way, the throw is not merely an accessory but a compositional tool, an element that brings intention to an otherwise neutral setting. Styling as narrative: the throw that suggests life A room staged with care can sometimes feel sterile. A throw resolves this by suggesting presence. Draped loosely, it implies someone has just left the room. Folded precisely, it suggests preparation and ritual. Layered in abundance, it conveys warmth and generosity. This narrative power links directly to the idea of quiet luxury home: a space that is not overdesigned but lived in with intention. Every throw becomes part of the story the room tells. Identity through styling: minimal, graphic, dramatic Just as in fashion, the way a throw is styled reflects identity. Minimalist identity : a single monochrome throw, folded with discipline, placed always in the same spot. Graphic identity : a throw used as contrast: black on white, bold color on neutral background. Dramatic identity : dense textures layered deliberately to create intensity and depth. These are not mere decorations; they are choices of visual character. In editorial terms, they define the voice of the interior. Quiet luxury: why the throw matters In a world oversaturated with noise, the quiet luxury meaning becomes sharper: it is the discipline of editing, the refusal of excess, the search for balance. Throws embody this philosophy. They are not meant to dominate, but to complete. Their power lies in discretion: the grain of cashwool, the neutral tone, the precision of their placement. The best quiet luxury brands understand this: beauty does not shout, it whispers. A quiet luxury home speaks the same language. Styling a throw is not about adding but about refining, allowing a space to breathe with restraint. Styling as affirmation To style a throw is to affirm an image. It is to think like an editor, to compose like a photographer, to narrate like a storyteller. Every fold, every drape, every texture becomes a mark of intention. Far from being secondary, the throw can define the quiet rhythm of a room. It is punctuation, filter, frame, and narrative at once. At Viñas Genève, we design throws not only as textiles but as instruments of atmosphere: pieces that belong to the vocabulary of quiet luxury. A throw is never just placed. It is interpreted. Each Viñas Genève creation is crafted as a silent gesture, meant to shape the way you see and inhabit your space. 👉  Discover our collection and imagine how it might find its place in your home