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Saint-Tropez is a place where you notice immediately when something is out of place. A terrace facing the sea, stone still warm from the day, shutters half-open to let the light in, and a composition that feels almost complete until one element shifts the balance. That kind of detail becomes impossible to ignore once you have spent years working with materials, learning how a space holds together and how quickly it can lose its clarity. In Saint-Tropez, the eye captures every detail with precision. Light reveals surfaces with clarity. The sea reflects colors and textures across the space. Every surface, every texture, every object participates in a scene that is constantly read and evaluated. This is exactly where the Saint-Tropez Edition, part of Le Plaid des Plages, finds its role. The scene A terrace opens directly toward the sea, where the horizon remains present and where the air carries a constant movement between interior and exterior spaces. The sound of water, the reflection of light on surfaces, the brightness of the sky at midday and the softer tones toward the end of the day create a rhythm that shapes the perception of the space. Materials respond immediately to these conditions. Stone retains warmth. Wood softens the light. Textiles define transitions between surfaces. In that environment, the eye moves with precision. It evaluates alignment. It identifies coherence. A space reveals its level through the way each element responds to this constant interaction between light, air and sea. The moment where perception shifts There is a moment, often in the late afternoon, when the intensity of the day softens and the space becomes fully legible. The light spreads across the terrace with a more controlled clarity, shadows become longer, and surfaces reveal their true texture. At that point, the composition stabilises. A surface reflects the light with precision. A color responds to the surrounding tones. A material holds its position within the space. The entire environment becomes readable in a single glance. One element often defines how that perception settles. Where the Saint-Tropez Edition becomes visible and defines the space The Saint-Tropez Edition luxury throw blanket enters the space at that precise moment, when the composition is already established and when a single element can elevate its clarity. Placed on a lounge chair, folded on a bench or positioned within a seating composition, it introduces a surface that captures the brightness of the Riviera and structures the visual reading of the space. The terrace gains precision. The arrangement becomes intentional. The perception settles. A designer throw blanket, conceived as a luxury beach throw blanket and premium throw blanket, becomes part of the image that defines the environment. Within outdoor living spaces shaped by the proximity of the sea, its presence becomes immediate and fully integrated. A material that responds to the French Riviera The material reacts directly to the intensity of the French Riviera atmosphere. The surface captures brightness and diffuses it across the textile with precision, creating a balance between clarity and depth that evolves throughout the day. Colors remain vibrant under direct sun, while the structure of the weave preserves a sharp and controlled presence within the space. This interaction between light, color and texture defines the visual strength of the piece. A detail that defines the level In Saint-Tropez, the level of a space is defined through its ability to hold together under light, movement and exposure. On a terrace, the textile structures the seating composition and clarifies the arrangement. Along a poolside setting, it reinforces poolside decor through presence and alignment. On a yacht, it integrates into the architecture and contributes to a coherent visual identity shaped by the sea. Each placement carries intention. Each line contributes to the overall perception. Within these contexts, this outdoor throw blanket, premium throw blanket and designer throw blanket becomes part of terrace styling ideas shaped by the Riviera lifestyle. Over time, one detail defines the entire perception of a space. What remains Saint-Tropez is a place I chose for its energy, for the depth of its history and for the unique atmosphere it creates along this part of the Mediterranean. It is a place where time seems to stretch, where the rhythm of the day follows the light, and where each moment carries a sense of freedom that remains long after leaving. This is exactly what guided the creation of the Saint-Tropez Edition. What stays is its energy. What defines it is the strength of its colors. It brings a form of lightness into the space, a sense of spontaneity that echoes the spirit of the French Riviera and the idea of a refined Dolce Vita. Discover the statement Experience how the Saint-Tropez Edition integrates into your space and defines its visual identity with precision.

Some places impose a rhythm, while others create a sense of equilibrium that settles gradually and defines the way a space is perceived. St Barth belongs to that second category, where light, materials and proportions interact with precision, creating an atmosphere shaped by balance and clarity. In this environment, each element holds its place with precision, forming a coherent and controlled composition. With time, working closely with textiles develops a sensitivity to these subtle environments, where a single element can influence the perception of an entire space. The St Barth Edition luxury throw blanket, part of Le Plaid des Plages, was developed within this approach, where a textile acts as a visual anchor and reinforces the equilibrium of a space. The quiet composition In St Barth, a space reveals its quality through coherence and proportion. Light spreads evenly across surfaces, materials interact with continuity, and volumes remain clearly defined within a composed environment. A terrace, a poolside setting or an open interior becomes a space where each element contributes to a unified perception, allowing the eye to move naturally across the composition. This is where balance becomes visible. Where the eye settles In a space defined by equilibrium, the eye seeks continuity and clarity. A surface aligns with surrounding materials. A texture introduces depth while preserving the harmony of the space. A textile reinforces the structure and guides perception. The composition becomes stable and immediately legible. This is where a textile gains its full importance. Where the St Barth Edition defines the space The St Barth Edition luxury throw blanket integrates into the space as a precise visual element, bringing structure, continuity and refinement to the overall composition. Placed on a chair, folded on a bench or positioned within a seating area, it defines a surface that aligns with the architecture and reinforces the clarity of the space. Its presence remains controlled, contributing to the perception while maintaining the overall balance. In this context, a designer throw blanket, conceived as a luxury beach throw blanket and premium throw blanket, becomes part of the visual identity of the environment. A material that refines the atmosphere Under natural light, the material reveals a refined balance between texture and clarity. The surface maintains softness while preserving structure, allowing the textile to integrate seamlessly into the surrounding environment. Cotton introduces lightness and freshness. Wool provides consistency and hold. Cashmere refines the surface with precision. A high-end throw blanket and luxury home decor textile expresses its value through subtlety, balance and control. A natural place in refined environments In refined environments, each element contributes to the overall perception of quality and coherence. Within private residences, the textile reinforces the visual balance of the space. Within boutique hotels, it supports a composed and elegant atmosphere. Along poolside settings, it enhances poolside decor and strengthens the visual identity of the environment. This outdoor throw blanket and luxury home decor textile integrates naturally into outdoor living spaces and supports terrace styling ideas shaped by clarity and refinement. What remains Some spaces are defined by intensity. Others are defined by precision. St Barth belongs to that second category. At a certain point, precision becomes a standard that defines the way a space is perceived. The St Barth Edition reflects this approach through its ability to integrate, align and reinforce the perception of balance. Over time, that clarity becomes a reference in the way a space is experienced and remembered. Discover the experience Experience how the St Barth Edition integrates into your space and refines its visual balance across outdoor living spaces, terrace styling ideas and poolside décor.

Light behaves differently depending on the place. In certain environments, it softens surfaces and allows materials to blend quietly into the background. In others, it sharpens every edge, reveals every detail and brings a level of clarity that transforms how a space is experienced. The Mykonos throw blanket Edition belongs to that second condition. This edition of Le Plaid des Plages was developed with that intensity in mind, where light becomes an active element and where material is read with precision, both visually and through touch. Over the years, working closely with textile ateliers has shaped a specific sensitivity to materials, where balance, tension and contact define the true value of a piece. A textile either holds its presence in the light, or it disappears. The Mykonos Edition was designed to hold. A minimalist luxury throw blanket developed as a true luxury home decor textile. The first impression From a distance, Mykonos appears almost reduced to its essentials, a composition of white volumes and deep blue horizons shaped by an intense, direct light. Everything feels clear. Everything feels in place. Yet this clarity remains visual until you step into it. On a terrace, the experience changes immediately. Light becomes physical. It reflects, amplifies, settles on every surface and transforms the space into something that demands precision. Where the space begins to react Under this light, proportions feel sharper, materials reveal their true nature, and every detail becomes immediately legible. The bench sits perfectly against the wall. The lines feel exact. The space appears complete. And yet, the eye continues to move. It searches for a point where it can settle, where the composition becomes stable rather than simply precise. Where the Mykonos Edition enters The presence of the Mykonos Edition luxury throw blanket changes that perception instantly. Placed on the bench, it gives the seating a defined surface, a visual weight that anchors the space without disrupting its balance. The transition between materials becomes clear. The contrast becomes intentional. The eye settles naturally. This is where a designer throw blanket, conceived as a luxury beach throw blanket and outdoor throw blanket, becomes more than a decorative element. It becomes structure. The moment of contact At some point, the hand moves toward the textile, almost instinctively, drawn by the way the surface interacts with light. Fingers settle onto it, then begin to move slowly, following the weave rather than pressing into it, as if the material itself suggested the gesture. Under the hand, the texture feels precise and alive. The weave remains clearly defined, each fibre catching the light with subtle variations that give the surface depth. There is a quiet tension in the material, a balance between structure and flexibility that becomes immediately perceptible. The textile stays light in the hand, with a dry, clean touch that reflects the warmth of the sun. As the fingers move, the surface responds with consistency. It holds its shape. It maintains its clarity. It settles back into place with a natural ease. Cotton brings a fresh, almost airy sensation. Wool provides the underlying body that anchors the textile. Cashmere refines the contact, smoothing the interaction while preserving the precision of the weave. This is where a high-end throw blanket, a premium throw blanket designed for real environments, becomes fully understood. Through touch. A material that stays alive under light Throughout the day, the textile continues to hold its presence. Its edges remain defined. Its volume stays stable. Its surface interacts with light without losing depth. In environments exposed to heat, reflection and continuous light, this consistency becomes essential. The Mykonos Edition maintains that balance with precision, reinforcing the coherence of the space around it. Designed for interior, terrace and hospitality environments The same piece moves naturally across environments. On a private terrace overlooking the sea. Along a poolside setting where reflections amplify every surface. Inside a minimalist interior open to natural light. Within boutique hotels and high-end hospitality spaces where detail defines perception. This premium outdoor and indoor throw blanket creates continuity, structure and balance across each of these settings. A detail that defines perception In high-end environments, perception forms instantly. Guests enter a space and understand it within seconds. A textile that holds its position, that maintains clarity and structure, directly influences that perception. It reinforces visual coherence. It supports comfort. It elevates the overall experience. What remains After a few moments, when you step back and look again, the terrace remains unchanged. The same light. The same horizon. The same architecture. And yet, the experience feels different. The eye settles more easily. The space feels grounded. Everything aligns with quiet precision. The Mykonos Edition remains in place, holding that balance. In a place where light defines everything, that presence becomes essential. Discover the piece Explore how the Mykonos Edition integrates into your own space and brings structure to environments shaped by light.

Official press resources and contact for Viñas Genève, a Swiss luxury brand redefining throw blankets through craftsmanship, refined design, and limited editions. Press Room Press Contact & Subscription PRESS CONTACT François Viñas, Founder Email: francois.vinas@atbbfv.com Phone: +41 79 216 77 59 Fill out the form to join our press distribution list. First name* Last name* Email* Company name* Link* Yes, subscribe me to your press updates. * Submit Press Releases & News Apr 7, 2026 English Viñas Geneva unveils Le Plaid des Plages After presenting in 2025 its vision of high-end plaids through the collections Le Plaid des Montagnes, Le Plaid des Villes, and Swiss Identity, the Swiss house Viñas Geneva continues to explore its textile universe with a new collection entitled Le Plaid des Plages. Download Apr 1, 2026 Français Viñas Genève dévoile Le Plaid des Plages Après avoir présenté en 2025 sa vision du plaid haut de gamme à travers les collections Le Plaid des Montagnes, Le Plaid des Villes et Swiss Identity, la maison suisse Viñas Genève poursuit l’exploration de son univers textile avec une nouvelle collection intitulée Le Plaid des Plages. Download Jul 14, 2025 Français La nouvelle pièce culte signée Viñas Genève Viñas Genève dévoile Swiss Identity, une série de trois plaids d’exception qui réinterprètent l’âme de la Suisse à travers la laine, le motif et la présence. Download Jul 14, 2025 English A new cult classic by Viñas Genève Viñas Genève introduces Swiss Identity: a new series of three luxury throws that reinterpret the soul of Switzerland through wool, pattern, and presence. Download May 15, 2025 Français Viñas Genève, nouvelle signature suisse du textile de luxe Viñas Genève dévoile une première collection de plaids d’intérieur haut de gamme, alliant précision suisse et savoir-faire artisanal italien. Download May 15, 2025 English Viñas Geneva, the new Swiss luxury textile brand Viñas Genève unveils its first collection of high-end indoor throws, combining Swiss precision and Italian craftsmanship. Download Press Assets July 14, 2026 All languages Images Swiss Identity Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download April 8, 2026 English Press brochure Download our press brochure to get the full brand profile of Vinãs Genève. Download April 1, 2026 Français Brochure de presse Téléchargez notre brochure de presse pour avoir le profil complet de la marque Vinãs Genève. Download April 1, 2026 All languages Images Plaid des Plages Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download March 2, 2026 All languages Images Plaid des Villes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download March 2, 2026 All languages Images Plaid des Montagnes Téléchargez des images haute résolution pour vos articles. / Download high resolution images for your articles. Download Press Clippings April 21, 2026 Le Plaid des Plages : Estival & coloré Le Magazine Suisse Read more November 6, 2025 Viñas Genève : l’élégance née de la matière Marie Claire Read more November 3, 2025 Le plaid des montagnes Swissquote Magazine Read more November 3, 2025 Un plaid tout doux 24 Heures Read more September 4, 2025 Viñas Genève : l’élégance suisse en édition limitée TAB-Mag.ch Read more September 4, 2025 La nouvelle signature suisse du plaid de luxe Le Magazine Suisse Read more August 23, 2025 Plaids en votre faveur T Magazine Read more June 3, 2025 Craftsmanship: From Ties to Throw Blankets Immobilier.ch - Prestige Magazine Read more May 21, 2025 Viñas Genève GB News Read more April 29, 2025 Viñas Genève, un plaid haut de gamme Maison & Jardin Magazine Read more April 8, 2025 The new signature for Swiss luxury throw blankets Chic Magazine Read more April 4, 2025 Viñas Genève, the rising star of Swiss luxury textile Socialize Magazine Read more March 18, 2024 Viñas Genève launches Le Plaid des Montagnes Cote Magazine Read more

This exclusive, mobile pocket guide delves into 2025's interior design top trends that combine luxury and a fresh perspective on creating harmonious living spaces. Discover 2026’s Top Interior Design Trends Transform your space with ideas that inspire elegance, function, and sustainability! A digital pocket guide for interior design addicts and trend enthusiasts. Get Free Guide Now What’s Inside? This exclusive guide delves into sustainable design ideas that seamlessly combine luxury with eco-friendly practices, offering a fresh perspective on creating harmonious living spaces. It explores vibrant color palettes and tactile textures that add depth and character to your interiors, making every corner of your home a reflection of elegance and individuality. The guide also highlights smart home solutions that enhance daily life while maintaining a sleek, modern aesthetic, blending technology with timeless design principles. Personalization is at the heart of these trends, with practical tips to craft a space that feels distinctly yours. Designed to inspire and guide, this visually rich document provides everything you need to stay ahead in home design while transforming your space into a sanctuary of comfort and sophistication. Why You'll Love Your New Guide Explore Interior Design Trends That Will Define 2026 Whether you’re reimagining an entire home or refreshing a single room, this guide provides clear and actionable tips to transform any space with ease. The content is expertly curated to inspire both design enthusiasts and professionals, ensuring it meets the highest standards of style and functionality. Presented in a user-friendly format, it’s optimized for seamless browsing on both desktop and mobile devices, making it effortlessly accessible wherever you are. Get instant Access now Access your guide in one click and start exploring today! (No download required) Get Instant Access now No download required – Always with you!

Discover exclusive cashmere throw blankets by Swiss luxury brand Viñas Genève. Our creations are rare interior design art, designed in Switzerland and made in Italy. New Swiss Identity Collection. Three Luxury Throws. Three Swiss Icons. Introducing a new cult classic by Viñas Genève Discover Le Plaid des Plages Introducing a new refreshing collection for this summer. Discover Viñas Genève: Works of Textile Art in Interior Design Viñas Genève creates rare, culturally-inspired throw blankets that feel like art objects, crafted for those who see their home as an expression of identity. At the forefront of interior design trends, our collections reimagine cultural heritage through a lens of minimalist refinement and quiet luxury. Rooted in a family tradition spanning over thirty years, we merge the ancient art of textiles with a contemporary spirit. Our obsession with quality, design, and the use of noble materials like Cashwool reflects a singular pursuit: to craft timeless pieces that embody comfort, beauty, and cultural soul. About Us L’élégance née de la matière Read More Le Plaid des Plages Luxury Throw Blanket | Saint Tropez Edition | Viñas Genève Ana-Sophia Wearing Le Plaid des Montagnes Swiss Identity Luxury Throw Blanket | The Officer Edition | Viñas Genève Le Plaid des Plages Luxury Throw Blanket | Saint Tropez Edition | Viñas Genève 1/8 Limited Edition Throw Blankets, Woven from the Finest Merino Blend Viñas Genève celebrates both Swiss and Alpine living and the spirited energy of the world's most iconic cities through our luxury thrown blanket collections, with a vintage twist. Each throw is designed in Geneva, Switzerland, and crafted in Biella, Italy, from the finest Cashwool®, offering unparalleled durability, style and warmth. Experience the Difference Best Sellers Quick View La Poya Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Quick View La Vache Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Quick View The Geneva Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Paris Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Megève Throw Regular Price CHF900.00 Sale Price CHF590.00 Buy Now Quick View The New York Throw Regular Price CHF800.00 Sale Price CHF490.00 Buy Now Quick View The Officer Throw Regular Price CHF850.00 Sale Price CHF550.00 Buy Now Le Plaid des Villes by Viñas Genève Le Plaid des Villes offers an urban twist on timeless elegance, bringing the essence of iconic global cities like London, Geneva, and New York into your home. More than just a throw blanket, it’s an exclusive statement piece designed for those who value both luxury and individuality. Each edition is limited to only 50 pieces and crafted from the rarest, most precious wool, making it a symbol of refined taste. Secure yours today and transform your space with 2025’s most coveted interior design masterpiece. Buy Now See the Collection A Devotion to Sustainability and Quality Viñas Genève is committed to a sustainable and ethical future. From the selection of responsible materials to ethical manufacturing, every step of our design and production process reflects our dedication to ecology and ethics. Our Quality Home Interior Design Trends 2026 Welcome to our collection of home interior design trends for 2026. Here we propose curated content that will inspire and enhance your living spaces, tailored specifically for the discerning taste. Good interior design calls for a harmonious blend of style, functionality, and luxury. Our articles delve into sophisticated aesthetics and creative ideas, from sleek elegance to opulent trends, to help you keep your interior at the pinnacle of contemporary taste. Read More 1 2 3 4 5 Read More