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The Silence That Speaks Some countries enter the stage with fireworks. Switzerland never does. It moves quietly, without spectacle, and yet it lingers with unusual force. Here, elegance isn’t loud. It’s found in what is left unsaid, in the pauses, in the details that resist exaggeration. This is more than discretion. It is what might be called Swiss understatement: Swiss precision without show, Swiss reserve without coldness, Swiss refinement without glitter. A way of inhabiting the world where suggestion is stronger than declaration. At Viñas Genève, this spirit runs deep. To understand our work, one must understand Switzerland itself: the quiet mountains, the exacting watches, the measured Swiss diplomacy, the Swiss design culture that values balance over display. From this silence comes clarity. From this reserve comes strength. The Roots of Precision Switzerland is known for its watchmakers. Here, Swiss precision is not a slogan, it’s a national instinct. In horology, the difference between excellence and mediocrity is thinner than a hair. For centuries, this culture of exactitude has shaped more than objects, it has shaped a mindset. A Swiss watch never screams status. Its worth lies in what you don’t see: the silent mastery of gears in perfect rhythm. Precision, here, becomes Swiss understatement made tangible. And it doesn’t stop at watches. It runs through architecture, engineering, typography. Think of Helvetica typography, born in 1957, global modernity’s typeface. Not because it dazzled, but because it stripped communication down to its clearest, most essential form. Swiss precision isn’t cold. It’s warm in its purpose: to serve, to endure, to bring clarity to a complicated world. The Discipline of Reserve From the outside, Swiss culture can look distant. In truth, it is Swiss reserve, not indifference. It is the art of not imposing oneself. In Swiss diplomacy, this becomes neutrality. Switzerland doesn’t dominate the conversation; it creates the space where conversation can happen. In daily life, this reserve shows in homes: wood, proportion, harmony with the landscape. To live well is not to collect excess, but to refine down to what matters. Swiss hospitality works the same way. The finest hotels in Geneva or Gstaad do not overwhelm with marble and spectacle. Their magic lies in service so seamless you only notice it once you leave. Refinement as an Attitude Swiss refinement isn’t about gold. It’s about subtlety. The stillness of snow in Zermatt. A coffee at sunrise in Lausanne. Chocolate melting quietly on the tongue. Refinement here is tactile: the softness of Swiss textiles creation, the grain of oak, the curve of a chair designed to last. Beauty doesn’t come from adding more, it comes from removing the unnecessary. There is kinship with Japan’s aesthetics of restraint, but in Switzerland, refinement carries endurance. Fabrics must last. Objects must be passed on. Values must hold steady, no matter the fashion. Icons of Swiss Understatement Swiss understatement reveals itself in its icons: Patek Philippe Calatrava : pure line, no excess. It whispers, it never shouts. Le Corbusier’s Villa Le Lac : 64 m² of radical simplicity. Modest and visionary at once. Max Bill’s works : where art and utility fuse into quiet perfection. The Grand Hotel Suisse-Majestic in Montreux : not gilded spectacle, but proportion, service, dialogue with the lake. Swiss textiles creation : design rooted in durability, discretion, and elegance, conceived in Switzerland as part of a cultural tradition of refinement. Viñas Genève and the Swiss Spirit At Viñas Genève, this tradition lives in every piece. We don’t overwhelm with excess, we create space. For people. For memory. For the quiet rituals of life. Each throw, each cushion carries Swiss precision: the weave, the weight, the choice of fibers built to last. Swiss reserve shapes our approach: we don’t dictate a style, we suggest atmospheres. A throw that belongs as much in Verbier as in Geneva or Zurich because it adapts without forcing itself. And Swiss refinement? It’s there in the fold of the fabric, the pleasure of touch, the way a textile can transform a moment without ever needing to explain. Like a Patek Philippe Calatrava, like Helvetica typography, like Le Corbusier’s Villa Le Lac, our creations hold the same conviction: power lies in understatement. The Future of Quiet Luxury The world gets louder every day. Trends shout, images flash, everything competes for attention. Switzerland chooses another path. Swiss precision instead of exaggeration. Swiss reserve instead of spectacle. Swiss refinement instead of noise. This isn’t nostalgia, this is a future. A way of living where the essential lasts, where beauty doesn’t vanish with fashion, where silence holds more weight than applause. At Viñas Genève, we carry this lesson forward. Every throw, every fold of fabric, is a reminder that true quiet luxury doesn’t insist. It endures. It resonates quietly, deeply, and for a long time.

By Viñas Genève A Blanket as a Ritual, Not Just an Object Some objects pass through a home without leaving a trace. Others become companions. The blanket — or throw — belongs to the latter. It is not merely a functional textile accessory; it embodies presence, warmth, and continuity in the small daily gestures that shape our lives. At Viñas Genève, we believe a blanket is less about protection from the cold than it is about a silent language. It tells the story of how we inhabit our spaces, how we connect with others, and how we offer ourselves small pauses in a fragmented day. In this blog, we invite you to look at the blanket differently: not as an object, but as a ritual of life. Three moments stand out in particular: Morning, when light enters and the day takes form, Evening, when rhythm slows down and we return to ourselves, And weekend, when time stretches, softens, and reshapes itself. These moments give texture to our everyday lives. The blanket becomes the quiet thread that ties them together. Morning: Welcoming the Light and Preparing the Day The Gentle Awakening Morning is fragile. Silence has not yet been broken by obligations, emails, or notifications. In this suspended space, a morning ritual blanket draped over the edge of a bed or folded on a lounge chair acts as a gentle extension of the night. It offers a softer awakening, a way of carrying the body into the day without abruptness. A throw on the shoulders while stepping into the kitchen for coffee is almost universal: it wraps, it reassures, it accompanies. As if the home itself whispered: take your time - the essence of a truly cozy morning routine. The Coffee or Tea Ritual Every home has its morning drink. For some, it’s a sharp espresso, quickly swallowed standing by the counter. For others, a slow-steeping tea, with the gentle rustle of a newspaper in the background. Whatever the choice, the throw adds a layer of texture to the ritual. Draped over the lap at a breakfast table, or resting on the shoulders near a window, it places this moment within an atmosphere of calm and transition. Inspiration and Creativity Morning is not only about mechanical gestures; it is fertile ground for thought. Many writers, artists, and thinkers have claimed dawn as their privileged time. In this atmosphere, a blanket can become the silent accomplice of an open notebook, a book that inspires, or a blank page waiting for an idea. In a room bathed in soft, angled light, a throw becomes both a tool for concentration and a vessel of comfort. Evening: Returning to Calm and Slowing Down Coming Back to Oneself By evening, the blanket shifts roles. It is no longer transition, but refuge. After a dense day, it signals clearly: rest begins here. The ritual is often the same: a lamp is switched on, the phone put aside, a seat found on the sofa. The blanket comes over the body like an invisible boundary between the outside and the inside, between agitation and the regained slowness of evening. A Family Ritual For many, the evening blanket is collective. It passes from hand to hand, covering the legs of a couple, wrapping children half-asleep in front of a film. It becomes almost a silent character in family life, a symbol of closeness and warmth. A throw sometimes holds the memory of these shared moments: winter nights in front of a fireplace, late-night confidences under the same fabric. A Meditative Ritual Evening can also mean chosen silence. For some, meditation. For others, slow reading or the intimacy of writing. In these moments, the blanket is more than physical warmth: it is a form of luxury throw evening comfort, creating a cocoon that encourages introspection. Weekend: Between Slowness and Intimate Celebration The Morning Without Urgency The weekend is the time of chosen slowness. There is no train to catch, no meeting to run toward. Morning is allowed to stretch. The throw becomes accomplice to this unhurried rhythm. It joins a brunch, rests on a chair in the sun, follows onto a cool balcony. It allows you to linger in that in-between state — not fully active, not fully at rest — the atmosphere of a truly cozy weekend home. The Ritual of Napping The weekend is also made for naps. Short or long, planned or spontaneous, they are almost always accompanied by a blanket. Draped lightly over the body — even in summer — it signals surrender. It’s a way of telling the body: rest, I’ve got you . Few objects can make sleep feel deeper, more enveloping. The Art of Welcoming Finally, the weekend often belongs to others. Friends stop by, family gathers, evenings stretch around a glass of wine. In these moments, the blanket becomes a discreet expression of luxury throw lifestyle — comfort elevated into a form of hospitality. It waits on a sofa, ready to warm the guest who lingers longer. It is the silent ally of conviviality, proof that comfort itself can be a form of generosity. The Blanket as an Emotional Language Ultimately, these rituals speak of more than comfort. They speak of us. The blanket is not just fabric: it is an emotional language. It reflects how we choose to inhabit time, how we welcome light, how we surround ourselves with others. It carries traces of lived moments — a January morning, a summer evening, a rainy Sunday. At Viñas Genève, we design each throw as a companion to gestures. Not a static object, but a living piece, ready to adapt to atmospheres, seasons, and inner rhythms. (You may also enjoy our guide Anatomy of a Throw: How to Choose the Right Viñas Genève Blanket   to deepen this reflection.) A Small Practical Guide: 3 Simple Ways to Create a Blanket Ritual Because every home is different, here are three ideas for weaving a throw into your daily gestures: The Morning Corner : Place a chair near a window, fold a throw over the armrest, keep a notebook and pen close. Each morning, take 10 minutes to write your thoughts. The Evening Ritual : Fold your throw at the foot of the bed or sofa. Light a candle, read a few pages, breathe deeply. The blanket becomes a signal for rest. The Weekend Gathering : Always leave a throw on a chair or armchair during brunches or evening get-togethers. It’s a gesture of welcome, a detail that transforms a meeting into a moment of warmth. Creating Your Own Rituals There is no universal manual for a blanket. What matters are the rituals you create around it. Morning to welcome light, evening to regain calm, weekend to gather with others… These moments don’t require much. A warm cup, a chair by a window, a silent presence. And a blanket that, each time, ties it all together. Perhaps that is what true luxury means: not the possession of an object, but the creation of moments that matter . Every blanket has its story. Yours may begin here. Conceived in Geneva, crafted in Italy.

By Viñas Genève There’s a moment in the Swiss morning light that doesn’t ask for attention, it simply exists. A stillness that holds. A precision that breathes. At Viñas Genève, this is where we begin. Not with trends. Not with noise. But with light. Outside: A Country That Wakes in Silence In Switzerland, morning arrive without ceremony. The sky clears slowly above the Jura and the vineyards of Lavaux. Dew still clings to the grass. A distant train passes. Nothing urges. We begin there. With air that holds still. With time that doesn’t press. At Viñas Genève, we don’t work from noise or spectacle. The first gesture always comes from quiet. And in that quiet, light reveals what matters: not everything, just enough. Inside: What Light Does to Fabric and Feeling Indoors, the light becomes precise. It touches the wool without flattening it. It moves across wood without forcing contrast. A folded throw rests on the chair; not placed, just left. It hasn’t been staged. It has been used. The way light reveals fabric here isn’t decorative. It’s part of the design. At Viñas Genève, we think with our hands. Before a throw wraps, it rests. Before it warms, it waits. Its place in the room isn’t decided by colour. It’s decided by time. Within: How Light Stays with You We don’t remember the whole morning. Just a few details. The sound of the kettle. A chair slightly pulled back. The wool, still warm where someone left it. These fragments stay. Not because they tried to. Because they belonged. At Viñas Genève, we work with that kind of memory. The kind you don’t frame. But the one you find in your hands, later, when the light comes back. A Morning We Remember Crans Montana, early morning. The fire hadn’t been lit. The house held its breath. Through the glass, the valley was pale. Not snowy, just still. Frost clung to the fields like a thought that hadn’t moved. On the sofa: a throw from the night before. Folded, not arranged. I picked it up, not for warmth, but to hold something from before the day began. That morning left nothing visible. No event. No line. Just a pause, caught in wool. What We Bring Into the Light In our Geneva studio, we don’t start with a concept. We start with the light. It shows us what matters, how a wool catches the morning, how two shades meet without fighting. We don’t aim for contrast. We look for balance. A cream that softens, a grey that holds still, a blue that doesn’t shift in the shadow. Each throw we make carries a rhythm. You can read it in the weave, in the hand-finished edges, in the quiet dialogue between textures. We keep it simple. We keep it close. And we let the light decide when it’s ready. We don’t chase the spotlight. We follow the light that appears without warning and shows us how to create.

Limited to 50 pieces per year – quietly made, one at a time. The fold that changes everything There’s something quietly special about discovering a Viñas Genève blanket for the first time. It’s not loud. It doesn’t try to impress. But somehow, it stays with you. Viñas Genève was born from a simple idea: to make textile pieces that carry meaning. Not only decorative objects, but companions for interiors. Woven with intention, designed with care, and produced in limited editions; slowly, deliberately, and without compromise. This guide is an invitation. To understand how our throws live. How they feel. And how to choose the one that fits - not just your space, but your way of inhabiting it. Why “Anatomy”? Because in our world, every throw has a structure. A texture that isn’t random. A gesture that has meaning. Because a throw is never just a throw. We create two families : each with its own posture, its own way of settling into your life: Le Plaid des Villes  : clear lines, light rhythm, urban restraint Le Plaid des Montagnes  : rich texture, heavier presence, grounded stillness Different in feel. Aligned in intention. The first sensation: what your fingertips tell you Every Viñas Genève blanket is woven with Cashwool® , an extra-fine merino fiber from Italy, used in high-end knitwear for its rare mix of softness and resilience. It’s warmer than it looks, lighter than it feels. At first touch, it whispers rather than speaks. Collection Fiber Texture Warmth Weight Emotion Le Plaid des Villes Cashwool® (extra-fine) Fluid, soft, airy Moderate ~450 g/m² Clarity, elegance Le Plaid des Montagnes Cashwool® (carded wool) Dry, dense, textured Very warm ~600 g/m² Shelter, presence Cashwool® is what makes our throws age well. A thousand touches later, it will still feel like home. Two design worlds: lines or landscapes? Some homes need structure. Others ask for warmth. Le Plaid des Villes  is composed like architectural throw design : symmetry, breath, graphic rhythm. Perfect for spaces that play with volume and light. Le Plaid des Montagnes  leans into the raw: unevenness, weight, depth. It doesn’t echo a mountain cabin, it becomes one. Collection Aesthetic Interior It Belongs To Le Plaid des Villes Structured, light Contemporary, minimalist, poetic Le Plaid des Montagnes Grounded, rich Natural, rustic, winter-minded   For example: Paris Throw Edition Quiet confidence. Natural light on stone. A throw folded precisely over a linen armchair. Imperial Crown Throw Edition The scent of pine. A fire slowly dying. The throw casually draped over someone’s shoulders. No one speaks. LE PLAID DES VILLES - PARIS EDITION LE PLAID DES MONTAGNES - IMPERIAL CROWN EDITION The seasons of a throw A Viñas throw is not only for winter. It lives differently across seasons, it becomes a true seasonal use throw: Tokyo Edition  → bright spring mornings, clear wood floors, open spaces New York Edition  → urban autumn, industrial lines, concrete and shadow Zermatt Edition  → heavy snow, fireside hush, mountain windows Rome Edition  → evenings of conversation, warm walls, familiar gestures You fold it at the end of the day. Not to tidy up, just to mark the pause. Choosing by atmosphere Let your interiors guide you — not by color, but by feeling. Mood Interior Type Recommended Editions Calm & light Japandi, soft woods Tokyo Clear & elegant Contemporary, muted palette Paris , London Warm & rooted Mountain-inspired, rustic Cortina , Zermatt Urban & bold Industrial, graphic New York Embracing & soft Eclectic, lived-in Rome , Geneva Quiet craft: Geneva to Northern Italy Each throw begins in our Geneva studio, with sketches and woven mockups.Then comes the slow part, woven in Northern Italy, in a family workshop that adjusts every tension by hand. We don’t produce hundreds. Only 50 pieces per edition, per year. Because restraint is part of the design. The process is entirely made to order, which means your blanket is produced just for you. ⏳ Timeline: Made to order ~70–80 days of production Hand-finished and carefully packed Somewhere between the lake and the Alps, your throw is already in the making. Gifting, meaningfully Not every gift needs to impress. Some just need to feel right. For her birthday, he chose the London Edition. She kept it on the back of the chair for days before unfolding it. “I didn’t want to rush,” she said. Our suggestions: For… Choose… A couple with refined taste Paris Edition A nature-lover Zermatt  or Verbier Edition A minimalist mind Tokyo  or London Edition A soul who gives warmth Rome or Geneva Edition Care and permanence Hand wash cold or dry clean Air dry flat, never hang Store folded, with natural moth protection Provided suedine storage bag included Good materials don’t age. They evolve. A Viñas Genève throw isn’t timeless. It learns time with you. Final thoughts: which one is yours? There’s no trick to choosing. Ask yourself: What do I want to feel when I see it? Am I drawn to weight or to clarity? Is this for now, or for someone I want to stay close? Le Plaid des Villes  → for quiet lines, breathable softness Le Plaid des Montagnes  → for generous weight, earthy calm But more than anything: touch it . Let your hand decide. Let us help you choose Still hesitating? Send us a few photos of your space. Or write to us about what you want to feel. We’ll reply personally: no filters, no algorithms. Viñas Genève. Quiet textiles with intention. Designed to last. Chosen with care.

In a world oversaturated with noise, speed, and spectacle, the true luxury of 2025 doesn’t scream, it whispers. The Shift Toward Quiet Luxury Over the past decade, luxury has undergone a quiet revolution. Where once it was about logos, display, and exclusivity through price, it now finds its value in meaning, discretion, and emotional resonance. In 2025, this understated form of luxury continues to gain ground, especially among those who already “have it all.” For this audience, time, peace, and authenticity are the new status symbols. The most coveted possessions are no longer the loudest but the most meaningful. The Vocabulary of Stillness Quiet luxury has its own language : one made of textures, gestures, and silences. It doesn’t need to assert itself; it is. A finely woven cashwool luxury throw, a hand-dyed scarf whose nuance only reveals itself in daylight, these are its signs. From Product to Emotion In the 2020s, one of the biggest evolutions in luxury has been the move from the object to the emotion it generates. More than owning a beautiful thing, it’s about feeling something: warmth, memory, presence. That’s what “quiet” doesn’t mean: emptiness. On the contrary, it means being full of the right things. It’s not about less, it’s about just enough. Just enough presence. Just enough beauty. Just enough story. At Viñas Genève, each piece is a fragment of this philosophy. We don't just design accessories, we weave intentions into the fabric, allowing our throws, scarves, and cushions to become silent messengers of care, calm, and consideration. Aesthetic Minimalism with a Pulse In interiors, quiet luxury expresses itself through deliberate restraint. But that doesn’t mean lifeless. The contemporary luxury apartment is no longer a showroom of design trends; it’s a personal haven. Artisanal pieces, natural hues, and tactile contrasts create a sense of timelessness that technology cannot emulate. Clients today seek pieces that last, in form and feeling. A throw that you can keep for years, not just because it’s well-made, but because it feels right in every season of life. The Emotional Intelligence of Objects A central idea of 2025’s quiet luxury is that objects should carry meaning. Whether it’s a throw chosen as a wedding gift or a cushion placed in a meditation corner, we are no longer buying for show. We’re buying for self. At Viñas Genève, we believe objects can act as anchors, to beauty, to memory, to identity. A throw blanket may seem simple. But in the right context, it becomes a story passed from hand to hand, season to season. What Quiet Luxury Is — and Is Not Quiet luxury is: Natural materials  that age gracefully Craftsmanship that speaks through detail Emotion  that you can feel, not flaunt Design  that respects space and silence Longevity that connects generations Quiet luxury is not: A trend An Instagram aesthetic A sanitized minimalism A performance of wealth Viñas Genève and the Future of Discreet Elegance As we continue crafting our collections, Viñas Genève remains committed to this philosophy. Not louder. Not faster. But deeper. Each creation is an offering, not just of beauty, but of peace. Not just of design, but of presence. Because in 2025, the most luxurious thing we can offer is not just a product . It ’s a moment of stillness and the quiet joy of feeling at home.

In the first light of morning, when sunlight filters through a linen curtain onto the smooth grain of oak floors, a certain silence settles. It’s not emptiness. It’s presence. It’s the spirit of Japandi luxury: a way of living that values calm, tactility, and curated beauty. Japandi is often described as a blend of Japanese and Scandinavian design; but done well, it transcends fusion. It is about  alignment : Two cultures shaped by restraint, craft, and reverence for materials. This article goes deeper into the why, the how, and the feel of creating a Japandi luxury apartment. “Silence is not the absence of something but the presence of everything.” — Gordon Hempton What is Japandi, Really? Japandi is not a trend. It is a philosophy of space, light, and material. At its heart, Japandi unites: Japanese principles : respect for nature, wabi-sabi imperfection, function as poetry. Scandinavian principles : craftsmanship, comfort, humility in materials. It is minimalism with soul. Viñas Genève's approach to Japandi is not aesthetic copying; it is emotional alignment . Material, silence, and space guide the design. What Japandi Is Not Japandi vs. Wabi-Sabi:  Wabi-sabi celebrates impermanence and the beauty of wear. Japandi values simplicity too, but leans into permanence creating spaces meant to last. Japandi vs. Muji:  Muji leans into anonymous functionality. Japandi cultivates emotional connection with fewer, meaningful objects. “The emptiness of a room is what allows it to be filled.” — Traditional Japanese Saying What Makes Japandi Style "Luxury"? Luxury in Japandi is not driven by price. It is expressed in: Materials:  cashmere, oak, clay, wool, stone Intentionality:  every object chosen with care Permanence:  investment in pieces meant to age beautifully Luxury lives in the edit, in the courage to leave space. “Wood warms you three times: when you cut it, when you stack it, and when you burn it.” — Scandinavian Saying Core Elements of a Japandi Apartment Flow:  Rooms should breathe. Layouts favor open sightlines. Light:  Morning light is treated as a design material. Materiality:  Hard (stone, wood) meets soft (wool, linen). Furniture:  Sculptural but human-scale. Low seating. Textural surfaces. Emptiness isn't the enemy. It is an active presence, a place where the soul rests. Quiet accents, pure textiles and raw materials Quiet Accents: Throws, Textiles, and Ritual Objects Textiles hold the room together—but quietly. A single luxury throw, such as those crafted by Viñas Genève, brings: Tactile anchors  in neutral spaces Cultural depth  (designed in Geneva and woven with wool from Lanificio Zegna, where mastery of wool and cashwool is generational) A visual pause : a soft fold of texture against stone or oak A Japandi luxury space doesn’t shout. It whispers in wool, linen, and hand-thrown clay. “Simplicity is the ultimate sophistication.” — Leonardo da Vinci The Japandi Palette: Colors and Textures Color in Japandi is about whispering, not announcing. Neutrals:  sand, mist, charcoal, chalk, soft blush Materials:  brushed wool, coarse linen, rough clay, oiled oak Textures:  Variations of matte, nubby, woven, weathered Tone-on-tone layering builds emotional depth without visual noise . How to Japandi Your Apartment: 3 Steps 1 – Subtract first. Remove excess visual and physical noise. 2 – Choose intention. Every item should earn its presence—through material, meaning, or memory. 3– Curate silence. Light, texture, and empty space become your co-designers. “The earth gives enough to satisfy every man's need, but not every man's greed.” — Traditional Scandinavian Saying Designers to Know if You Love Japandi Luxury Karimoku Case Designers Karimoku Case — sculptural minimalism, Japanese woods Studio Giancarlo Valle — fluid, serene compositions Frama Copenhagen — elemental interiors, muted palettes Tekla Fabrics — tactile purity in textiles Viñas Genève — quiet cultural luxury in throws Each of these designers' work embodies a restraint that feels emotionally alive. Is Japandi Style Expensive? True Japandi is not about cost: it is about choice. Expensive  Japandi exists when you invest in heirloom-quality items. Accessible  Japandi exists when you embrace "less, but better." Viñas Genève offers an example: objects crafted for permanence, not trends . The Cortina Throw from Viñas Genève's exclusive collection Le Plaid des Montagnes “Empty pockets never held anyone back. Only empty heads and empty hearts can do that.” — Scandinavian Saying Japandi luxury is not a style to decorate with. It is a way to inhabit space with awareness, humility, and warmth. It invites us to slow down , to touch textures , to find silence , and to understand that true luxury is simply the absence of excess .

The subtle tension between heritage and modernity Some cities move quickly, always pushing forward. And then there is London, moving to its own rhythm. A city where centuries live alongside tomorrow’s ideas. Where elegance never needs to raise its voice. Where contradictions don’t cancel each other out, they dance. This unique spirit inspired The London Edition of Le Plaid des Villes, a luxury urban throw blanket woven with the quiet strength of an extraordinary city. It doesn’t aim to seduce. It doesn’t try to shine. And yet, it leaves a lasting impression. London holds its breath: the inspiration behind the throw To create The London Edition of Le Plaid des Villes, we avoided the obvious. No red buses. No tea-time clichés. Not even the rain. Instead, we listened to the city’s mood. Its silence. Its weight. Its impeccable stillness beneath the bustle. London has nothing to prove. It carries centuries of dignity in the curve of a doorknob, the layout of a Georgian square, the quiet rustle of a newspaper on a station bench. These are the details that shaped our palette, our textures, our rhythm, turning textile into a design-led interior accessory. Personal note: between punk and palaces I’ve always loved London. Not only for what it is but for what it allows. A blend of modernity and English traditionalism suspended in time. A city where monarchy continues its rituals with precision, while a man in neon leather reads Proust in a café nearby. There’s a certain British composure that polite restraint, that apparent calm, that conceals a deep tolerance. In London, everyone seems to belong without needing permission. And then there’s that dry, sharp wit that whispers: “The world is absurd. Might as well dress well and carry on.” What inspires me is that Monty Python energy, that cultivated absurdity, that elegant irreverence. London doesn’t flaunt its soul. But once you see it, you never forget it. The colour of fog and iron London is not a city of bright colours. It’s not Rome. It’s not Barcelona. Its beauty lies in nuance, in shadow, in texture. In the way light softens through mist. The London Edition of Le Plaid des Villes  translates that subtlety into textile. It invites a closer look: Cool greys , like slate rooftops softened by rain Off-whites evoking fog over stone Dusty blue-greys , discreet and elegant, like the morning light on the Thames A chromatic silence neither cold nor bright, but quietly sophisticated. Places that whisper If this throw carries something of London in its weave, it’s because the city offers places that aren’t destinations but atmospheres.They don’t dazzle. They suggest. A quiet afternoon in the cloisters of Westminster Abbey, where coloured light rests gently on stone. A walk through Bloomsbury, past ivy-wrapped railings and the scent of books.A solitary cup at the British Museum, tucked into the hushed expanse of the Great Court. Even the chime of a teacup at Fortnum & Mason, a lone bench in St. James’s Park, or the worn wood of a pub in Hampstead, each of these holds something of the throw’s spirit. They’re not meant to be seen. They’re meant to be felt. To extend the murmur Some pieces speak quietly but they reach deep. The London Edition throw blanket, like a true high-end throw inspired by London, reflects a way of being: rooted, composed, and quietly bold. Think of it as a London moodboard for home: iron greys, architectural rhythm, textile softness. Discover what makes the difference, when textile becomes a language.

There are cities where one arrives. And there are cities where one returns. Rome is neither a beginning nor an end. It exists beside time. It does not unfold, it accumulates. With each visit, it offers a slightly altered version of itself, not because the city has changed, but because we have. To walk in Rome is not to follow a path, but to inhabit a palimpsest. Every street is a margin note. Every piazza a dialogue between centuries. The sound of heels on cobblestones, the hush of light filtered through pine trees, the slow, deliberate drift of morning through shuttered windows, all of it feels unhurried, suspended A City of Stillness in Movement Despite its motorini and its voices, Rome retains something meditative. Not inert. Not frozen. But composed. As if each moment is framed by something older than memory. You turn a corner, and suddenly the past confronts you, not as nostalgia, but as architecture. Columns without roofs. Paintings without names. Fountains still laughing. It is a place where contradiction cohabits: grandeur and modesty, spectacle and silence, the sacred and the mundane. The design of our Rome Edition luxury throw did not begin with a moodboard. It began with a pause. With the space before speaking. We remembered the colours seen from above the Gianicolo at dusk: stone warmed to sienna, rooftops brushed with gold, ivy climbing over ancient plaster. The tones are not descriptive. They are atmospheric. The Weight of Light, the Whisper of Material There is a sensuality to Roman texture. Not the polished kind, but the kind that reveals itself only when touched slowly. The faded velvets of a theatre seat, the worn curve of a marble step, the cool linen of a curtain swaying in a private chapel. These sensations informed our palette, our weight, our weave. In Rome, material is memory. Even water has texture here. From the slap of the Tiber against its banks to the trickle of a hidden fountain in Trastevere, it is not decorative. It speaks. It remains. We tried to listen. Not just to what Rome shows, but to what it withholds. Personal Fragment: Before the City Woke I remember a morning when we were allowed into the Vatican before dawn. No one. No echoes yet. Just the faint hum of anticipation. We crossed the courtyard of the Belvedere under a still sky and stepped into the long passage toward the Sistine Chapel. A corridor of 120 metres. One by one, the lights came on. First darkness. Then colour. Then silence again, somehow deeper. I recall the way the air changed, how the light made the dust feel sacred. Not awe in the theatrical sense, but in the private way something beautiful disarms you. As if you were suddenly in dialogue with time itself. It wasn’t about majesty. It was about presence. Why Rome Resonates Differently Rome doesn’t speak to the same part of us as New York or Tokyo. It doesn’t pulse. It leans. Its beauty doesn’t perform. It waits. The grandeur of the Forum is not in its size, but in its patience. The Pantheon doesn’t ask to be admired. It simply opens. And in that stillness, something happens. We understand, perhaps unconsciously, that refinement lies not in adding, but in preserving. Not in shouting, but in allowing room for quiet. Design That Holds Rather Than Explains Le Plaid des Villes inspired by Rome does not attempt to tell Rome’s story. That would be futile. It suggests an atmosphere. A feeling. The faded blush of stucco at noon. The weight of air before a summer storm. The dryness of a sun-warmed stone wall. It was important that our piece feel neither ancient nor modern. But continuous. As Rome is. We worked with restraint. With tact. With time. A weave that remembers more than it says. For us, this is the only way to honour a city like this, not to recreate, but to accompany. Rome, too, does not try to convince. To Those Who Know This Rome-inspired luxury throw is not meant to be understood instantly. It is for the one who has walked Rome not with a map, but with instinct. Who knows the difference between ruins and remnants. Who has tasted carciofi not for their flavour, but for the slowness they required. Who has felt the sweetness of time passing, and of things not changing. Rome is not a city for the hurried. Nor is this throw for those who rush. A Quiet Object of Place As with all our Editions, the Rome Edition throw is a refined textile memory. Not of monuments, but of moments. Not a souvenir, but a fragment of sensation. It folds not only fabric, but temperature, mood, and silence. Rome gave us its textures through gestures, not declarations. So we give this piece not as a statement, but as a presence. There are cities you visit. And there are cities you carry.

Venice is more than a destination. It is a sensation, of light on stone, of silence over water, of craftsmanship suspended in time. When imagining this edition of Le Plaid des Villes, we didn’t aim to portray the city but to evoke its atmosphere. This blog traces that inspiration: the colours, textures, and impressions that linger long after the journey ends. A throw blanket inspired by Venice, not as an object, but as an experience. Venice, Whispered into Fabric Venice doesn’t proclaim. Even at carnival, draped in velvet and gold, it murmurs. Built on water and silence, it suggests more than it shows. You do not enter Venice, you tune into it. At Viñas Genève, we believe in discretion, in nuance, in textiles that speak in low tones. Venice gave us a language we already knew. This edition of Le Plaid des Villes is not a souvenir. It is a pause. A way of holding a city's hush in your hands. A Venice-inspired textile for those who understand atmosphere over display. The Beauty That Lingers Nothing in Venice is frontal. It turns. It leans. It peels. Beauty is layered, worn, and never quite complete. Walls flake in dusty ochres and washed browns. Grey hovers like morning haze. The colours feel lived-in, not applied. Light is everything. It does not impose; it grazes. Morning glows gold on stone. Afternoon stretches into silver. Evening softens everything. The palette we chose for this luxury interior throw reflects this quiet poetry, a soft harmony of beige, brown, and grey. Venice teaches us to look slowly. It appears gradually in a quiet courtyard, in the angle of a column, in a colour you didn’t expect. It waits. Echoes and Silence Venice isn’t silent. But the sounds are sparse and measured. A wooden oar dipping into the lagoon. Church bells muted by mist. A spoon swirling in porcelain. A pigeon rising from a step. One of my strongest memories is in Piazza San Marco. The organ began to play. The pigeons rose, tracing spirals above the domes. The moment was brief. The sensation, lasting. It was silence framed by sound : a gesture, not a spectacle. We sought to capture this stillness in Le Plaid des Villes. Venice isn’t silent. It simply gives silence more space. The Hands of the City In Murano, I once watched a man shape molten glass. No words, just concentration, rhythm, and breath. The fire, the gesture, the waiting. It reminded me of weaving. Of the way a hand can hold knowledge. At Viñas Genève, the hand guides the work. Our Venice-inspired textile is not a technical object. It is a woven reflection of place, light, and restraint. A slow, deliberate creation made for interiors where softness matters. What draws us to Venice is not what it shows, but what it shares. The way it trusts the hand. The way it leaves room for imperfection. The Colour of Memory We didn’t want to mimic Venice. We wanted to remember it. Soft greys like early fog. Warm beige like plaster faded by sun. Brown like salt-worn wood. These are not colours of display. These are Venetian tones in home decor, grounded, quiet, and true. This edition of Le Plaid des Villes is our way of allowing this memory to continue, gently. A soft throw for interior design, created not for the eye alone, but for the hand. Venice as Gesture, Not Imitation This throw blanket inspired by Venice does not replicate the city. It gestures toward it. With softness. With discretion. It folds light, silence, and structure into one presence. Like the city itself, it suggests more than it shows. A luxury interior throw that feels lived-in from the start. A Place You Carry Objects retain atmosphere. Le Plaid des Villes doesn’t tell you about Venice. It brings you back to a feeling, even if you’ve never been. It belongs with you, quietly. A soft throw for interior design that holds a city in its folds. Some cities cling to you like noise. Venice disappears into you like breath. To Those Who Know We don’t design to impress. We design to accompany. The Venice Edition is for those who know that beauty is rarely obvious. That presence is never loud. It’s for the quiet collector. For the observer. For those who listen. A Venice-inspired textile, not for show, but for continuity. If you’d like to explore how places can become textures, and how a city’s silence can live in a textile, step into the story behind Le Plaid des Villes   here .

「物の哀れ」 ( mono no aware ) – the poignant beauty of ephemeral things Tokyo, a city of contrasts and quiet revelations, offered me far more than memories. It guided me toward the creation of an intimate and sensory object: the Tokyo Edition. This is not a mere visual tribute, but a textile echo of deep emotion. Somewhere between a city and a material lies the soul of this story. Tokyo, a City to Feel Before Understanding Tokyo doesn’t yield itself at first glance. It reveals itself slowly, like a subtle scent that lingers long after it’s gone. For those, like me, who seek discreet luxury, sensory elegance, and timeless beauty, Tokyo is a revelation. It’s a city you inhabit with your senses, a city you listen to in silence. The Discreet Radiance of Tokyo Tokyo never shouts. It whispers. Its contrasts don’t clash, they dance: vibrant modernity beside quiet tradition. Shibuya’s high-rises meet the still alleys of Yanaka, where time seems suspended. There is no contradiction, only layers, like fine fabrics, one laid gently over the other. Materials, textures, and sounds are designed to awaken, not overwhelm. The polished wood of a temple, the rustling of leaves in a garden, the soft trickle of a hidden fountain, the brush of a noren curtain at a restaurant’s door. Tokyo is a sensory symphony. Each neighbourhood is a variation on the same theme: Ginza and its gold-on-black storefronts, gleaming without ostentation; Daikanyama and its silky quiet bookstores; Aoyama and its cafés where design gives way to conversation. This is understated refinement, elegance without noise. True luxury. Sakura: The Beauty of the Ephemeral Among all the images Tokyo brings to mind, cherry blossoms or sakura are the most vivid. Every spring, the city drapes itself in delicate, fragile petals. The Japanese concept of mono no aware , that sensitivity to the ephemeral, finds its purest expression here. Parks like Shinjuku Gyoen and Ueno become gathering places for hanami , the tradition of admiring flowers while sharing food and time together. But it wasn’t the visual spectacle that moved me, it was the stillness. As if the whole city were holding its breath. Walking beneath those blossoms feels like drifting through a watercolour, each brushstroke carrying a soft thought, a precious melancholy. It’s in that suspension of time, in that fragile aesthetic, that I found direct inspiration for the Tokyo Edition. A seasonal skin. A fabric of memory. When a City Becomes Fabric: The Tokyo Throw This essence of Tokyo, its gentleness, refinement, and emotional depth, inspired every choice in the creation of this throw. The colour palette recalls the quiet pastels of sakura; the textures evoke the soft hand of traditional Japanese textiles. The warmth it offers is metaphorical, a comfort akin to walking Tokyo’s streets, wrapped in its atmosphere. This is a sensory throw blanket one places on their shoulders like a memory. It asks for nothing. It isn’t showy. It is exact. Sincere. It carries the emotion of a morning prayer in a temple, of a silent train winding through the hills, of a wordless exchange with a tea master. The craftsmanship was inspired, too, by everyday Japanese gestures: the regular folds of a furoshiki , the soft weight of a futon each morning, the matte elegance of antique kimono fabric. These are gestures, textures, temperatures. The Tokyo Edition is their quiet translation, a truly emotional object, and an exceptional piece of artisanal textile work. It is also a tribute to Japanese aesthetic, clean lines, natural textures, and the harmony of restraint. A way of designing that lets the fabric speak for itself. My Story with Tokyo As a teenager, I lived in Tokyo for four months. It was a time of discovery, wonder, and quiet upheaval. The city taught me to slow down, to see detail, to listen. It showed me that silence, too, could be a kind of luxury. I remember one April morning, in a ryokan in Meguro. It was raining softly. I drank green tea facing a tiny moss garden. Nothing moved, except the steam in my cup. I’ve never forgotten that moment. It changed how I understood comfort, balance, and presence. Since then, I’ve returned twice a year for work, for twenty years. Each visit is a rediscovery, a new page in my story with Tokyo. I’ve learned to find its secret corners, to cherish its changing light, to understand its hushed language. So deeply shaped by this connection, I chose to have a cherry blossom tattooed on my arm, a quiet homage to what Tokyo has given me: a certain way of being in the world, both light and intense. An Object That Whispers Tokyo is far more than a city. It’s an experience, a breath, an emotion. Through this edition, I hope to share a fragment of that magic with you. If you’ve ever been moved by a forgotten detail, if you love being surrounded by noble materials that speak without sound, the Tokyo Edition may become your companion in stillness. An object that doesn’t need to be named. But speaks softly to those who recognise luxury where it is rarest: in the precision of a sensation, in the murmur of a memory.

A city that feels like a material Some cities make an impression through their chaos. Others through their silence. New York doesn't choose. It is everything, in a single breath. A city breathing in rhythm with its contrasts, a place that grabs you and rarely lets go. To me, it has always carried the aura of a throw draped over the shoulders of a rushing world: both protective and bold, and—surprisingly—tender at times. That exact sensation, that vibrant paradox, is what we sought to capture in the New York edition of our New York-inspired throw. New York is not visited. It's felt. New York. Just saying the name hits like a heartbeat. It conjures raw energy, a swirl of souls, dreams, falls, and rebirths. You don't visit this city. You feel it. Like texture against your skin. Like a scent you recognise with your eyes closed. Every street corner, every breath of air between skyscrapers carries something intimate and immense all at once. Manhattan: urban textures and rhythms Manhattan, the central artery, pulses day and night. It’s the aged leather of a reading chair, the metallic glint of a cab in the rain, the suspended silence of sunrise over the Brooklyn Bridge. This layering of textures, rhythms, and atmospheres informed our material choices for the New York-inspired throw: a wool that’s both dense and soft, enveloping yet breathable. Like warm breath in a city chilled by wind. A throw of emotion, drawn from New York's quiet luxury This isn’t just a throw for the sofa. It’s a luxury throw for the street. A throw full of stories. It draws from New York’s uncanny way of blending the most discreet refinement with the boldest flair. There’s a kind of effortless elegance here—accidental, almost. A wrinkled trench on a bare shoulder. An inherited jewel worn without fuss. A sensory luxury that doesn’t pose in the mirror but is deeply felt. I like to think our New York throw speaks that same language. One of quiet style, confidently lived. It doesn't need to impress. It simply wants to be there—beside you, telling a part of your story. The art of touching the city through material New York is also matter. The warm brick of Brooklyn, the cold marble of Midtown, the worn leather of a jazz club bench. It’s a city you touch. Our New York-inspired throw pays homage to this urban sensuality—with materials that are honest, textured, and never smooth. Because nothing in New York is smooth. Even the sky has edges. The sounds and lights of New York, woven into a throw And then there are the sounds. Music rising from a Harlem club. Quick footsteps on the sidewalks of SoHo. A spoon swirling in an enamel cup in Greenwich. I’ve closed my eyes often in this city, just to listen. To feel. To reconnect. And it’s this sense of intimacy within vastness that we tried to translate into our high-end throw—a piece to return to, even in the heart of noise. And then there is that light. So singular. Morning that goldens the facades with a nearly European glow. Afternoon stretching in greys and golds. And evening, when everything softly ignites. That light has always felt like a caress. It doesn’t strike. It grazes. Our colour palette echoes these nuances: the asphalt grey, the creamy white of a cappuccino on a bench in Central Park. Why New York lives in me – a personal tribute I’ve always felt free in New York. Not with grand speeches—but with sensory freedom. The freedom to wander aimlessly, to get lost, to discover by getting lost. To feel small and yet incredibly alive. It’s where I first understood what the word "possible" meant. And then, there’s the Statue. Liberty. For years I looked at her without really understanding. Until I became a father. Then I understood what she guards, what she watches over, what she silently promises. My daughter dreams of living in New York. She has the city in her eyes when she speaks of tomorrow. And I see my own dreams reflected there. This New York-inspired throw is also a link. Between her and me. Between me and New York. Between you and an emotion. It’s not just an object. It’s an evocation. A confidence woven from threads, textures, and memories. If you ever wrap yourself in it, I hope you too will feel a little of the city. A bit of its light, its pulse, its promise. Discreetly. Gently. Like a quiet, emotional, sensory luxury that doesn’t need to explain itself. Only to be felt. In an age saturated with perfect images, it’s rare to find a high-end home accessory that weaves together emotion, textile design and lived narrative. This throw is one of them. An invitation to rethink interior decoration with throws, by infusing it with something urban, alive, and deeply tactile.

Paris Interior Inspiration: Culture, Romance & Everyday Energy Paris interior inspiration doesn’t come from trends — it comes from the way the city lives. The texture of stone, the rhythm of the streets, the quiet confidence of its style. In Paris, design is not decoration. It’s atmosphere. A form of presence that shapes how we move, feel, and inhabit space. That’s why, for anyone drawn to beauty with depth, Paris remains an endless source of inspiration. Why Paris Keeps Inspiring Design and Lifestyle Paris never sleeps. That’s what makes her brilliant. Walk the city early in the morning, and you’ll feel it: the hum beneath the silence. A baker opens her shutters on rue Cler. A delivery van hums past Place Vendôme. Joggers cross the Pont des Arts, cheeks pink in the chill. Even before rush hour, Paris pulses. There’s a rhythm here — fast, elegant, spontaneous. A movement that makes you want to do more, feel more, live better. From Saint-Germain to Montmartre: The Pulse of Everyday Paris In Paris, elegance lives in motion. Walk through Saint-Germain-des-Prés and you’ll hear jazz floating out of cellar bars. Turn a corner, and you’ll pass bookshops older than your grandparents, where yellowed pages still breathe perfume. Cross over to the 10th, and the mood flips: scooters zigzag, graffiti tags curl up iron shutters, a florist arranges wild bouquets to loud indie music. Paris doesn’t try to be harmonious — she thrives on contrast. You move from silence to saturation in a matter of streets. From polished to raw. From Haussmannian grace to concrete noise. And yet, somehow, it all fits. Cultural Life in Motion: Paris as a Daily Stage Culture in Paris isn’t behind glass. It’s out in the streets. You might stumble on a pop-up gallery in Belleville, or hear a violinist rehearse inside a church off rue Saint-Antoine. You don’t need a ticket to experience art here — just curiosity. Paris is always creating, always surprising. And those fragments of daily brilliance — fleeting, layered, often unplanned — stay with you. That makes the city a timeless source of Paris home decor inspiration. Romance in Paris: Quiet, Confident, Always There Paris doesn’t scream romance — she whispers it. It’s not about candlelit clichés. It’s about the way people move, the ease of conversation, the intimacy of shared space. Two people leaning into each other at a café. A hand resting lightly on a shoulder as they walk. A smile exchanged in a metro car. There’s no need to perform. In Paris, love is not a spectacle — it’s a way of being. That understated closeness leaves a trace. Not with hearts or roses, but through balance, simplicity, and warmth. Something lasting, built into the way you inhabit space. It becomes part of an elegant interior design language. Because real romance doesn’t need to be said out loud.  It’s felt — in gestures, in atmosphere, in silence. Paris Interior Inspiration Woven into the Paris Edition Throw We didn’t want to copy Paris. We wanted to feel her — and let that feeling guide our hands. The city’s palette spoke first:  warm beiges like the morning light brushing the Seine,  deep browns like the carved stone façades of Boulevard Saint-Germain,  and that signature skyline — structured, iconic — quietly etched in the background. The materials followed. Something soft yet architectural. A weave that holds its shape. A weight that feels anchored, like the city itself. It’s not about recreating a place. It’s about translating a mood — the kind you take with you long after you've left. That’s the essence of French design influence: suggestion over imitation. My Paris: Where Creation Meets Memory For me, Paris is more than a source of inspiration — it’s a lifelong connection. My mother was born here. She taught me that elegance isn’t something loud — it’s in the small things: a folded cloth, a proper table setting, a certain way of moving. That mindset never left me. Later, I spent over two decades working with the creative teams of French fashion houses. Precision, emotion, texture — all of it shaped my view of what makes something feel right. Every time I return to Paris, that creative spark comes back. Bringing Paris Home You don’t need to live in the 7th arrondissement to feel like you’re in Paris. Sometimes, it’s enough to wrap yourself in a material that remembers the light through a tall Haussmann window, or the calm of a coffee at Café de Flore, still warm in your hands. Some details carry presence. You recognize them without needing to name them. That’s the quiet power of Parisian interior inspiration when it enters your home. Because truly, why is Paris so special? Because she never stops moving.  And never stops inspiring. Discover Viñas Genève