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A blanket is never just fabric. It is never only a color draped across a sofa or a chair. For us, a blanket tells a story. It carries the memory of ancestral spinning gestures into contemporary design, bridging the silence of the workshop with the rhythm of a city, the discreet elegance of a house with the intimacy of a home. At Viñas Genève, every throw is conceived as a score: a tension between Swiss precision textiles and Italian sensuality, between memory and modernity. In this pursuit, our dialogue with Biella finesse wool suppliers and artisans has shaped a unique path. Behind every Viñas Genève blanket lies a material, a philosophy, and an alliance that define our identity. This is the Viñas Genève Biella collaboration, where Swiss precision textiles meet Italian textile heritage. Origins: A Vision Born in Geneva Our story began on the shores of Lake Léman, in a city defined less by excess than by restraint. Geneva is a place where gestures matter more than words, where precision is woven with reserve. It is in this atmosphere that Viñas Genève was founded: to create luxury cashwool blankets that breathe, that invite people to slow down, to sense, to inhabit a space rather than simply furnish it. From the outset, we avoided shortcuts. No spectacle, no noise. Instead, we sought to express a form of quiet luxury home décor: a presence that does not demand attention but endures, leaving a discreet imprint in memory. The Choice of Material: Cashwool and Balance Material is the first language of design. It dictates texture, drape, light, and how a piece lives in daily use. We chose to work with Cashwool® from Biella finesse wool suppliers, an extra-fine merino wool combining softness, warmth, and resilience. This choice is deliberate. In a world of fleeting products, we pursue permanence. Cashwool throws are not only gentle to the touch. They retain their shape over time, breathe with the skin, and withstand repeated use without losing their glow. For us, this fibre embodies a promise: comfort that lasts, beauty that endures, and a throw that becomes part of one’s life rather than a passing accessory. Viñas Genève Collaboration with Biella: A Shared Language Looking to Biella was not about finding a supplier. It was about building a link with artisans who share a vision of textiles. This historic district of northern Italy carries a legacy of discretion, rigor, and refinement that resonates deeply with our own. The bond between Geneva and Biella rests not on trend but on fidelity. Both Biella’s artisans and Viñas Genève are committed to combining craftsmanship with simplicity. In their workshops, as in ours, every thread is considered, every detail matters. By working with Biella, we did not simply choose a wool. We chose a philosophy: patience, time, and a material that speaks for itself without excess. This is what makes the Viñas Genève Biella collaboration unique. The Viñas Genève Design Philosophy To design a blanket is not to sketch a pattern. It is to imagine an atmosphere. A throw must exist with ease in a New York apartment, a chalet in the Alps, or a townhouse in Geneva. Our lines are intentionally restrained. We prefer the accuracy of a single hue over a crowd of colors. We favor the clarity of a precise outline over the distraction of elaborate motifs. We believe luxury throw blankets should support a space, not dominate it. Each throw is conceived as soft architecture. It adapts naturally to the gesture of its user, folds with ease, accompanies a quiet evening, or completes the silhouette of a chair. Far from being an accessory, it becomes a discreet companion of daily life, perfectly aligned with the Viñas Genève design philosophy. Heritage and Modernity Our work lives between two heritages: ·         Swiss precision textiles , defined by rigor, reserve, and attention to detail. ·         Italian textile heritage , embodied by Biella artisans, defined by sensuality, fluidity, and elegant tones. Between these two poles, we trace our line. This line is our signature. It runs through every collection: Le Plaid des Villes , Le Plaid des Montagnes , Swiss Identity . It tells a universal truth: beauty often emerges from the tension between what holds and what releases. The Value of Gesture What we defend is not only a product but a relationship with time. In the workshop, gestures are never rushed. A design is allowed to mature. The choice of fibre is deliberate. Assembly follows the rhythm of the yarn itself. This chosen slowness is our answer to urgency. We do not chase pace. We aim to create pieces that last, that accompany an entire life. Every Viñas Genève blanket is a way of saying: luxury is time. The time we devote to designing it, the time it spends accompanying you, the time it withstands without losing its presence. Collaboration as Transmission Working with Biella artisans means transmitting a culture. The culture of Italian textile, carried across generations. The culture of Swiss precision, which accepts no compromise. This collaboration was never accidental. It grew from mutual admiration. We recognized in Biella the same dedication to integrity, the same refusal of shortcuts. Together, we give life to Cashwool throws that embody both identities. In every fibre of extra-fine merino wool, there is memory. In every Viñas Genève finish, there is intention. Together, they unite to create objects that do not impose themselves but remain. A Textile as Horizon Behind a blanket, there is always more than fabric. There is a place, a story, a philosophy. At Viñas Genève, this journey passes through Geneva and Biella, through our workshops and theirs, through the stillness of morning and the warmth of evening. We do not produce blankets. We create luxury throw blankets that are companions for life. Objects that express quiet luxury home decor, that live silently and endure. And in this dialogue with Biella, we have found a mirror. A partner that helps us affirm what we believe: a blanket is never just an object. It is memory, presence, and philosophy woven together.

Country Club Aesthetic Interiors That Inspire There are places where booking a room is not only about spending the night. Some hotels exist to be experienced fully, to immerse yourself in an atmosphere that lingers long after you leave. These boutique addresses stand apart because they carry a certain energy: a balance between intimacy, elegance, and rhythm. We call it Viñas Energy: a subtle tension between calm and movement, between heritage and modern living, between understated comfort and refined allure. They also embody a contemporary design trend increasingly sought after: the country club aesthetic. Think dark wood interiors, leather club chairs, rich textiles, heavy drapes softening the light. It’s a style that borrows from private clubs and translates them into warm, livable spaces. Why these hotels? Because they show how atmosphere is built through materials, textiles, and silence. At Viñas Genève, we design throws with the same intention: to transform a space not with noise or excess, but with a quiet gesture. These hotels are not simply destinations, they are reminders that fabrics, light and detail can shape comfort. That is the inspiration we carry into our creations. Here are five boutique hotels where this aesthetic comes alive, inspiring both travelers and those who shape their own interiors at home. 1.    The Greenwich Hotel - New York In Tribeca, The Greenwich Hotel feels less like a hotel and more like a cosmopolitan townhouse. No two rooms are the same; each carries its own character. Exposed brick walls, reclaimed wood beams, and wrought iron details create a structure both raw and inviting. The shared lounges echo the spirit of a reimagined New York club. Worn-in leather chairs suggest conversations that stretch into the night. Persian rugs anchor the space, while books and curated objects hint at global influences. It’s an example of country club aesthetic interior design at its most eclectic, mixing natural materials with an understated sense of luxury. Here, textiles are not showcased overtly but suggested everywhere: the way a rug absorbs sound, the way leather and wood age gracefully, the quiet warmth of fabrics chosen to soften the edges of the architecture. In a city known for its speed, The Greenwich manages to slow everything down. A pause within the rhythm of Manhattan. 2. La Réserve - Geneva Set on the shores of Lake Léman, La Réserve is more than a hotel: it feels like a hidden retreat within the city. Surrounded by lush gardens, its interiors balance contemporary elegance with an atmosphere of private intimacy. Soft light enters through wide windows, reflecting on natural tones, wood finishes, and carefully chosen furnishings. Every room is designed like a private hideaway. Upholstered chairs, crisp linens, and layered curtains create a sense of discreet comfort. The spa and lounge areas extend this mood, with spaces that invite guests to slow down, read, or simply contemplate the lake. It’s a living expression of country club aesthetic home decor but adapted to the Swiss rhythm: serene, precise, and timeless. Here, textiles play a central role in shaping the feeling of welcome. From the drapes that soften the daylight to the fabrics that add warmth to seating, every detail is tuned to convey calm. La Réserve Geneva embodies an understated refinement, where hospitality is not loud but quietly transformative. 3. Hotel Eden - Rome Hotel Eden overlooks Rome from the Pincio hill. Its interiors combine Italian grandeur with contemporary hospitality: polished marble, hand-painted frescoes, and dark wood accents. The common areas recall the poise of country club aesthetic brands: leather club chairs arranged with precision, libraries filled with carefully chosen volumes, and thick rugs softening every step. In the guestrooms, textiles speak quietly through crisp linens, layered drapes, and upholstered seating. Fabrics are chosen not for show, but for the way they shape light and atmosphere. Staying here feels like entering a Roman townhouse refined for the modern traveler, where comfort is staged through subtle material choices. 4. Badrutt’s Palace - St. Moritz In the Engadine, Badrutt’s Palace is an alpine icon. Beyond its legend, what captivates is the warmth of its interiors: grand lounges lined with dark wood, roaring fireplaces, and leather seating. Here the country club aesthetic takes on a mountain tone, where heavy curtains, deep rugs and upholstered armchairs create intimacy. In guestrooms, comfort comes through layered linens, textured cushions, and fabrics that contrast with the crisp snow outside. Textiles anchor the mood, not as decorative gestures, but as essential layers of alpine living. 5. Soho House - Barcelona Facing the sea, Soho House Barcelona redefines the idea of a private club. Interiors mix Mediterranean color with English club references: patterned tiles, leather chairs, and generous light. Bedrooms embody a cosmopolitan variation of the country club aesthetic outfits translated into interiors. Heavy drapes, linen cushions, and finely chosen fabrics create a balance between casual and refined. Its atmosphere feels lived-in rather than staged, polished but never stiff. This is an aesthetic that adapts easily, blending seaside light with the grounded warmth of textiles and wood. Living with Viñas Energy These five boutique hotels prove that hospitality is not only about service; it is also about design that communicates mood and memory. The country club aesthetic is more than a style: it is a way of arranging space, combining materials, and layering textiles to create atmosphere. For us at Viñas Genève, this is more than inspiration: it is a confirmation. Comfort can be staged through fabric as much as through architecture. A rug that absorbs sound, a curtain that softens light, a chair upholstered in leather or linen: these are not decorative gestures, but choices that define how a room feels. That is the Viñas Energy we believe in: design that speaks quietly, comfort that feels immediate, interiors that invite you to stay. And it is the same energy we translate into our throws, so that what you experience in these hotels can also be lived at home, every day. At Viñas Genève, every throw is designed as a gesture of welcome. Discover our collections inspired by cities, mountains and shores on our official website .

The throw as a silent image A throw blanket is never just a textile. It is a visual gesture, a quiet presence that transforms the way we read a room. In the philosophy of quiet luxury, the most powerful statements are the ones that do not raise their voice. A carefully placed throw does not demand attention, yet it becomes the detail that defines an atmosphere. At Viñas Genève, we see the throw as a silent image, a scene within the scene. It is both object and language, a way of shaping perception without excess. To style a throw is to compose, the way a photographer frames a shot or a designer balances proportion. The editorial gaze: from magazines to interiors Interior photography has long relied on throws as visual punctuation. In the pages of Architectural Digest , Cabana , or Vogue Living , a throw is rarely placed by accident. It anchors the shot, adds texture to an otherwise flat surface, and suggests life beyond the frame. The same logic applies to the home. A throw can serve as: The focal point : a bold piece that draws the eye, much like a statement accessory in fashion. The softener : a way of breaking strict architectural lines, humanizing a space. The storyteller : a hint of presence: someone has just left the room or is about to sit down. This editorial way of seeing connects directly to fashion. Having worked with French couture and luxury houses for over 25 years, I learned how styling is never just about fabric, but about narrative. A throw in a room works as a scarf in a portrait or a coat in a runway look: it completes the composition. Throws as visual punctuation An interior without textiles risks feeling incomplete, like a sentence missing its final word. A throw functions as punctuation: sometimes a full stop, sometimes a comma, sometimes an exclamation mark. The comma : a throw folded neatly on the side of a sofa, suggesting continuity, calm, and discretion. The full stop : a throw in dark cashmere placed at the end of a bed, grounding the composition with weight and presence. The exclamation mark : a bright or textured throw strategically draped across a neutral interior, shifting the entire focus of the space. This perspective frames the throw as an active participant in design: not an afterthought, but a deliberate editorial decision. The dialogue of material and light Photography is always about light. Styling a throw is no different. A fabric’s weave determines how it absorbs, reflects, or diffuses illumination. A throw can turn harsh daylight into something softer or deepen the atmosphere in dim rooms. Contrasts that tell stories Raw and polished : wool against glass, the tactile against the reflective. Dense and luminous : heavy cashmere absorbing shadows on a velvet sofa. Light and transparent : linen filtering the glow of morning through its open weave. A throw is never static: it shifts with time of day, with shadow, with the presence of people. Styled well, it becomes a living filter, shaping the perception of space as light evolves. Composition: the throw as framing device In editorial photography, framing is everything. A throw can serve as a frame within the frame. Anchoring perspective : a throw at the edge of a shot directs the viewer’s gaze, guiding how the image is read. Balancing proportions : a large sofa may feel overwhelming until a throw adds division, breaking volume into readable parts. Creating depth : layers of fabric in the foreground add visual dimension, like a blurred detail in fashion photography. In this way, the throw is not merely an accessory but a compositional tool, an element that brings intention to an otherwise neutral setting. Styling as narrative: the throw that suggests life A room staged with care can sometimes feel sterile. A throw resolves this by suggesting presence. Draped loosely, it implies someone has just left the room. Folded precisely, it suggests preparation and ritual. Layered in abundance, it conveys warmth and generosity. This narrative power links directly to the idea of quiet luxury home: a space that is not overdesigned but lived in with intention. Every throw becomes part of the story the room tells. Identity through styling: minimal, graphic, dramatic Just as in fashion, the way a throw is styled reflects identity. Minimalist identity : a single monochrome throw, folded with discipline, placed always in the same spot. Graphic identity : a throw used as contrast: black on white, bold color on neutral background. Dramatic identity : dense textures layered deliberately to create intensity and depth. These are not mere decorations; they are choices of visual character. In editorial terms, they define the voice of the interior. Quiet luxury: why the throw matters In a world oversaturated with noise, the quiet luxury meaning becomes sharper: it is the discipline of editing, the refusal of excess, the search for balance. Throws embody this philosophy. They are not meant to dominate, but to complete. Their power lies in discretion: the grain of cashwool, the neutral tone, the precision of their placement. The best quiet luxury brands understand this: beauty does not shout, it whispers. A quiet luxury home speaks the same language. Styling a throw is not about adding but about refining, allowing a space to breathe with restraint. Styling as affirmation To style a throw is to affirm an image. It is to think like an editor, to compose like a photographer, to narrate like a storyteller. Every fold, every drape, every texture becomes a mark of intention. Far from being secondary, the throw can define the quiet rhythm of a room. It is punctuation, filter, frame, and narrative at once. At Viñas Genève, we design throws not only as textiles but as instruments of atmosphere: pieces that belong to the vocabulary of quiet luxury. A throw is never just placed. It is interpreted. Each Viñas Genève creation is crafted as a silent gesture, meant to shape the way you see and inhabit your space. 👉  Discover our collection and imagine how it might find its place in your home

The Silence That Speaks Some countries enter the stage with fireworks. Switzerland never does. It moves quietly, without spectacle, and yet it lingers with unusual force. Here, elegance isn’t loud. It’s found in what is left unsaid, in the pauses, in the details that resist exaggeration. This is more than discretion. It is what might be called Swiss understatement: Swiss precision without show, Swiss reserve without coldness, Swiss refinement without glitter. A way of inhabiting the world where suggestion is stronger than declaration. At Viñas Genève, this spirit runs deep. To understand our work, one must understand Switzerland itself: the quiet mountains, the exacting watches, the measured Swiss diplomacy, the Swiss design culture that values balance over display. From this silence comes clarity. From this reserve comes strength. The Roots of Precision Switzerland is known for its watchmakers. Here, Swiss precision is not a slogan, it’s a national instinct. In horology, the difference between excellence and mediocrity is thinner than a hair. For centuries, this culture of exactitude has shaped more than objects, it has shaped a mindset. A Swiss watch never screams status. Its worth lies in what you don’t see: the silent mastery of gears in perfect rhythm. Precision, here, becomes Swiss understatement made tangible. And it doesn’t stop at watches. It runs through architecture, engineering, typography. Think of Helvetica typography, born in 1957, global modernity’s typeface. Not because it dazzled, but because it stripped communication down to its clearest, most essential form. Swiss precision isn’t cold. It’s warm in its purpose: to serve, to endure, to bring clarity to a complicated world. The Discipline of Reserve From the outside, Swiss culture can look distant. In truth, it is Swiss reserve, not indifference. It is the art of not imposing oneself. In Swiss diplomacy, this becomes neutrality. Switzerland doesn’t dominate the conversation; it creates the space where conversation can happen. In daily life, this reserve shows in homes: wood, proportion, harmony with the landscape. To live well is not to collect excess, but to refine down to what matters. Swiss hospitality works the same way. The finest hotels in Geneva or Gstaad do not overwhelm with marble and spectacle. Their magic lies in service so seamless you only notice it once you leave. Refinement as an Attitude Swiss refinement isn’t about gold. It’s about subtlety. The stillness of snow in Zermatt. A coffee at sunrise in Lausanne. Chocolate melting quietly on the tongue. Refinement here is tactile: the softness of Swiss textiles creation, the grain of oak, the curve of a chair designed to last. Beauty doesn’t come from adding more, it comes from removing the unnecessary. There is kinship with Japan’s aesthetics of restraint, but in Switzerland, refinement carries endurance. Fabrics must last. Objects must be passed on. Values must hold steady, no matter the fashion. Icons of Swiss Understatement Swiss understatement reveals itself in its icons: Patek Philippe Calatrava : pure line, no excess. It whispers, it never shouts. Le Corbusier’s Villa Le Lac : 64 m² of radical simplicity. Modest and visionary at once. Max Bill’s works : where art and utility fuse into quiet perfection. The Grand Hotel Suisse-Majestic in Montreux : not gilded spectacle, but proportion, service, dialogue with the lake. Swiss textiles creation : design rooted in durability, discretion, and elegance, conceived in Switzerland as part of a cultural tradition of refinement. Viñas Genève and the Swiss Spirit At Viñas Genève, this tradition lives in every piece. We don’t overwhelm with excess, we create space. For people. For memory. For the quiet rituals of life. Each throw, each cushion carries Swiss precision: the weave, the weight, the choice of fibers built to last. Swiss reserve shapes our approach: we don’t dictate a style, we suggest atmospheres. A throw that belongs as much in Verbier as in Geneva or Zurich because it adapts without forcing itself. And Swiss refinement? It’s there in the fold of the fabric, the pleasure of touch, the way a textile can transform a moment without ever needing to explain. Like a Patek Philippe Calatrava, like Helvetica typography, like Le Corbusier’s Villa Le Lac, our creations hold the same conviction: power lies in understatement. The Future of Quiet Luxury The world gets louder every day. Trends shout, images flash, everything competes for attention. Switzerland chooses another path. Swiss precision instead of exaggeration. Swiss reserve instead of spectacle. Swiss refinement instead of noise. This isn’t nostalgia, this is a future. A way of living where the essential lasts, where beauty doesn’t vanish with fashion, where silence holds more weight than applause. At Viñas Genève, we carry this lesson forward. Every throw, every fold of fabric, is a reminder that true quiet luxury doesn’t insist. It endures. It resonates quietly, deeply, and for a long time.

By Viñas Genève A Blanket as a Ritual, Not Just an Object Some objects pass through a home without leaving a trace. Others become companions. The blanket — or throw — belongs to the latter. It is not merely a functional textile accessory; it embodies presence, warmth, and continuity in the small daily gestures that shape our lives. At Viñas Genève, we believe a blanket is less about protection from the cold than it is about a silent language. It tells the story of how we inhabit our spaces, how we connect with others, and how we offer ourselves small pauses in a fragmented day. In this blog, we invite you to look at the blanket differently: not as an object, but as a ritual of life. Three moments stand out in particular: Morning, when light enters and the day takes form, Evening, when rhythm slows down and we return to ourselves, And weekend, when time stretches, softens, and reshapes itself. These moments give texture to our everyday lives. The blanket becomes the quiet thread that ties them together. Morning: Welcoming the Light and Preparing the Day The Gentle Awakening Morning is fragile. Silence has not yet been broken by obligations, emails, or notifications. In this suspended space, a morning ritual blanket draped over the edge of a bed or folded on a lounge chair acts as a gentle extension of the night. It offers a softer awakening, a way of carrying the body into the day without abruptness. A throw on the shoulders while stepping into the kitchen for coffee is almost universal: it wraps, it reassures, it accompanies. As if the home itself whispered: take your time - the essence of a truly cozy morning routine. The Coffee or Tea Ritual Every home has its morning drink. For some, it’s a sharp espresso, quickly swallowed standing by the counter. For others, a slow-steeping tea, with the gentle rustle of a newspaper in the background. Whatever the choice, the throw adds a layer of texture to the ritual. Draped over the lap at a breakfast table, or resting on the shoulders near a window, it places this moment within an atmosphere of calm and transition. Inspiration and Creativity Morning is not only about mechanical gestures; it is fertile ground for thought. Many writers, artists, and thinkers have claimed dawn as their privileged time. In this atmosphere, a blanket can become the silent accomplice of an open notebook, a book that inspires, or a blank page waiting for an idea. In a room bathed in soft, angled light, a throw becomes both a tool for concentration and a vessel of comfort. Evening: Returning to Calm and Slowing Down Coming Back to Oneself By evening, the blanket shifts roles. It is no longer transition, but refuge. After a dense day, it signals clearly: rest begins here. The ritual is often the same: a lamp is switched on, the phone put aside, a seat found on the sofa. The blanket comes over the body like an invisible boundary between the outside and the inside, between agitation and the regained slowness of evening. A Family Ritual For many, the evening blanket is collective. It passes from hand to hand, covering the legs of a couple, wrapping children half-asleep in front of a film. It becomes almost a silent character in family life, a symbol of closeness and warmth. A throw sometimes holds the memory of these shared moments: winter nights in front of a fireplace, late-night confidences under the same fabric. A Meditative Ritual Evening can also mean chosen silence. For some, meditation. For others, slow reading or the intimacy of writing. In these moments, the blanket is more than physical warmth: it is a form of luxury throw evening comfort, creating a cocoon that encourages introspection. Weekend: Between Slowness and Intimate Celebration The Morning Without Urgency The weekend is the time of chosen slowness. There is no train to catch, no meeting to run toward. Morning is allowed to stretch. The throw becomes accomplice to this unhurried rhythm. It joins a brunch, rests on a chair in the sun, follows onto a cool balcony. It allows you to linger in that in-between state — not fully active, not fully at rest — the atmosphere of a truly cozy weekend home. The Ritual of Napping The weekend is also made for naps. Short or long, planned or spontaneous, they are almost always accompanied by a blanket. Draped lightly over the body — even in summer — it signals surrender. It’s a way of telling the body: rest, I’ve got you . Few objects can make sleep feel deeper, more enveloping. The Art of Welcoming Finally, the weekend often belongs to others. Friends stop by, family gathers, evenings stretch around a glass of wine. In these moments, the blanket becomes a discreet expression of luxury throw lifestyle — comfort elevated into a form of hospitality. It waits on a sofa, ready to warm the guest who lingers longer. It is the silent ally of conviviality, proof that comfort itself can be a form of generosity. The Blanket as an Emotional Language Ultimately, these rituals speak of more than comfort. They speak of us. The blanket is not just fabric: it is an emotional language. It reflects how we choose to inhabit time, how we welcome light, how we surround ourselves with others. It carries traces of lived moments — a January morning, a summer evening, a rainy Sunday. At Viñas Genève, we design each throw as a companion to gestures. Not a static object, but a living piece, ready to adapt to atmospheres, seasons, and inner rhythms. (You may also enjoy our guide Anatomy of a Throw: How to Choose the Right Viñas Genève Blanket   to deepen this reflection.) A Small Practical Guide: 3 Simple Ways to Create a Blanket Ritual Because every home is different, here are three ideas for weaving a throw into your daily gestures: The Morning Corner : Place a chair near a window, fold a throw over the armrest, keep a notebook and pen close. Each morning, take 10 minutes to write your thoughts. The Evening Ritual : Fold your throw at the foot of the bed or sofa. Light a candle, read a few pages, breathe deeply. The blanket becomes a signal for rest. The Weekend Gathering : Always leave a throw on a chair or armchair during brunches or evening get-togethers. It’s a gesture of welcome, a detail that transforms a meeting into a moment of warmth. Creating Your Own Rituals There is no universal manual for a blanket. What matters are the rituals you create around it. Morning to welcome light, evening to regain calm, weekend to gather with others… These moments don’t require much. A warm cup, a chair by a window, a silent presence. And a blanket that, each time, ties it all together. Perhaps that is what true luxury means: not the possession of an object, but the creation of moments that matter . Every blanket has its story. Yours may begin here. Conceived in Geneva, crafted in Italy.

By Viñas Genève There’s a moment in the Swiss morning light that doesn’t ask for attention, it simply exists. A stillness that holds. A precision that breathes. At Viñas Genève, this is where we begin. Not with trends. Not with noise. But with light. Outside: A Country That Wakes in Silence In Switzerland, morning arrive without ceremony. The sky clears slowly above the Jura and the vineyards of Lavaux. Dew still clings to the grass. A distant train passes. Nothing urges. We begin there. With air that holds still. With time that doesn’t press. At Viñas Genève, we don’t work from noise or spectacle. The first gesture always comes from quiet. And in that quiet, light reveals what matters: not everything, just enough. Inside: What Light Does to Fabric and Feeling Indoors, the light becomes precise. It touches the wool without flattening it. It moves across wood without forcing contrast. A folded throw rests on the chair; not placed, just left. It hasn’t been staged. It has been used. The way light reveals fabric here isn’t decorative. It’s part of the design. At Viñas Genève, we think with our hands. Before a throw wraps, it rests. Before it warms, it waits. Its place in the room isn’t decided by colour. It’s decided by time. Within: How Light Stays with You We don’t remember the whole morning. Just a few details. The sound of the kettle. A chair slightly pulled back. The wool, still warm where someone left it. These fragments stay. Not because they tried to. Because they belonged. At Viñas Genève, we work with that kind of memory. The kind you don’t frame. But the one you find in your hands, later, when the light comes back. A Morning We Remember Crans Montana, early morning. The fire hadn’t been lit. The house held its breath. Through the glass, the valley was pale. Not snowy, just still. Frost clung to the fields like a thought that hadn’t moved. On the sofa: a throw from the night before. Folded, not arranged. I picked it up, not for warmth, but to hold something from before the day began. That morning left nothing visible. No event. No line. Just a pause, caught in wool. What We Bring Into the Light In our Geneva studio, we don’t start with a concept. We start with the light. It shows us what matters, how a wool catches the morning, how two shades meet without fighting. We don’t aim for contrast. We look for balance. A cream that softens, a grey that holds still, a blue that doesn’t shift in the shadow. Each throw we make carries a rhythm. You can read it in the weave, in the hand-finished edges, in the quiet dialogue between textures. We keep it simple. We keep it close. And we let the light decide when it’s ready. We don’t chase the spotlight. We follow the light that appears without warning and shows us how to create.

Limited to 50 pieces per year – quietly made, one at a time. The fold that changes everything There’s something quietly special about discovering a Viñas Genève blanket for the first time. It’s not loud. It doesn’t try to impress. But somehow, it stays with you. Viñas Genève was born from a simple idea: to make textile pieces that carry meaning. Not only decorative objects, but companions for interiors. Woven with intention, designed with care, and produced in limited editions; slowly, deliberately, and without compromise. This guide is an invitation. To understand how our throws live. How they feel. And how to choose the one that fits - not just your space, but your way of inhabiting it. Why “Anatomy”? Because in our world, every throw has a structure. A texture that isn’t random. A gesture that has meaning. Because a throw is never just a throw. We create two families : each with its own posture, its own way of settling into your life: Le Plaid des Villes  : clear lines, light rhythm, urban restraint Le Plaid des Montagnes  : rich texture, heavier presence, grounded stillness Different in feel. Aligned in intention. The first sensation: what your fingertips tell you Every Viñas Genève blanket is woven with Cashwool® , an extra-fine merino fiber from Italy, used in high-end knitwear for its rare mix of softness and resilience. It’s warmer than it looks, lighter than it feels. At first touch, it whispers rather than speaks. Collection Fiber Texture Warmth Weight Emotion Le Plaid des Villes Cashwool® (extra-fine) Fluid, soft, airy Moderate ~450 g/m² Clarity, elegance Le Plaid des Montagnes Cashwool® (carded wool) Dry, dense, textured Very warm ~600 g/m² Shelter, presence Cashwool® is what makes our throws age well. A thousand touches later, it will still feel like home. Two design worlds: lines or landscapes? Some homes need structure. Others ask for warmth. Le Plaid des Villes  is composed like architectural throw design : symmetry, breath, graphic rhythm. Perfect for spaces that play with volume and light. Le Plaid des Montagnes  leans into the raw: unevenness, weight, depth. It doesn’t echo a mountain cabin, it becomes one. Collection Aesthetic Interior It Belongs To Le Plaid des Villes Structured, light Contemporary, minimalist, poetic Le Plaid des Montagnes Grounded, rich Natural, rustic, winter-minded   For example: Paris Throw Edition Quiet confidence. Natural light on stone. A throw folded precisely over a linen armchair. Imperial Crown Throw Edition The scent of pine. A fire slowly dying. The throw casually draped over someone’s shoulders. No one speaks. LE PLAID DES VILLES - PARIS EDITION LE PLAID DES MONTAGNES - IMPERIAL CROWN EDITION The seasons of a throw A Viñas throw is not only for winter. It lives differently across seasons, it becomes a true seasonal use throw: Tokyo Edition  → bright spring mornings, clear wood floors, open spaces New York Edition  → urban autumn, industrial lines, concrete and shadow Zermatt Edition  → heavy snow, fireside hush, mountain windows Rome Edition  → evenings of conversation, warm walls, familiar gestures You fold it at the end of the day. Not to tidy up, just to mark the pause. Choosing by atmosphere Let your interiors guide you — not by color, but by feeling. Mood Interior Type Recommended Editions Calm & light Japandi, soft woods Tokyo Clear & elegant Contemporary, muted palette Paris , London Warm & rooted Mountain-inspired, rustic Cortina , Zermatt Urban & bold Industrial, graphic New York Embracing & soft Eclectic, lived-in Rome , Geneva Quiet craft: Geneva to Northern Italy Each throw begins in our Geneva studio, with sketches and woven mockups.Then comes the slow part, woven in Northern Italy, in a family workshop that adjusts every tension by hand. We don’t produce hundreds. Only 50 pieces per edition, per year. Because restraint is part of the design. The process is entirely made to order, which means your blanket is produced just for you. ⏳ Timeline: Made to order ~70–80 days of production Hand-finished and carefully packed Somewhere between the lake and the Alps, your throw is already in the making. Gifting, meaningfully Not every gift needs to impress. Some just need to feel right. For her birthday, he chose the London Edition. She kept it on the back of the chair for days before unfolding it. “I didn’t want to rush,” she said. Our suggestions: For… Choose… A couple with refined taste Paris Edition A nature-lover Zermatt  or Verbier Edition A minimalist mind Tokyo  or London Edition A soul who gives warmth Rome or Geneva Edition Care and permanence Hand wash cold or dry clean Air dry flat, never hang Store folded, with natural moth protection Provided suedine storage bag included Good materials don’t age. They evolve. A Viñas Genève throw isn’t timeless. It learns time with you. Final thoughts: which one is yours? There’s no trick to choosing. Ask yourself: What do I want to feel when I see it? Am I drawn to weight or to clarity? Is this for now, or for someone I want to stay close? Le Plaid des Villes  → for quiet lines, breathable softness Le Plaid des Montagnes  → for generous weight, earthy calm But more than anything: touch it . Let your hand decide. Let us help you choose Still hesitating? Send us a few photos of your space. Or write to us about what you want to feel. We’ll reply personally: no filters, no algorithms. Viñas Genève. Quiet textiles with intention. Designed to last. Chosen with care.

In a world oversaturated with noise, speed, and spectacle, the true luxury of 2025 doesn’t scream, it whispers. The Shift Toward Quiet Luxury Over the past decade, luxury has undergone a quiet revolution. Where once it was about logos, display, and exclusivity through price, it now finds its value in meaning, discretion, and emotional resonance. In 2025, this understated form of luxury continues to gain ground, especially among those who already “have it all.” For this audience, time, peace, and authenticity are the new status symbols. The most coveted possessions are no longer the loudest but the most meaningful. The Vocabulary of Stillness Quiet luxury has its own language : one made of textures, gestures, and silences. It doesn’t need to assert itself; it is. A finely woven cashwool luxury throw, a hand-dyed scarf whose nuance only reveals itself in daylight, these are its signs. From Product to Emotion In the 2020s, one of the biggest evolutions in luxury has been the move from the object to the emotion it generates. More than owning a beautiful thing, it’s about feeling something: warmth, memory, presence. That’s what “quiet” doesn’t mean: emptiness. On the contrary, it means being full of the right things. It’s not about less, it’s about just enough. Just enough presence. Just enough beauty. Just enough story. At Viñas Genève, each piece is a fragment of this philosophy. We don't just design accessories, we weave intentions into the fabric, allowing our throws, scarves, and cushions to become silent messengers of care, calm, and consideration. Aesthetic Minimalism with a Pulse In interiors, quiet luxury expresses itself through deliberate restraint. But that doesn’t mean lifeless. The contemporary luxury apartment is no longer a showroom of design trends; it’s a personal haven. Artisanal pieces, natural hues, and tactile contrasts create a sense of timelessness that technology cannot emulate. Clients today seek pieces that last, in form and feeling. A throw that you can keep for years, not just because it’s well-made, but because it feels right in every season of life. The Emotional Intelligence of Objects A central idea of 2025’s quiet luxury is that objects should carry meaning. Whether it’s a throw chosen as a wedding gift or a cushion placed in a meditation corner, we are no longer buying for show. We’re buying for self. At Viñas Genève, we believe objects can act as anchors, to beauty, to memory, to identity. A throw blanket may seem simple. But in the right context, it becomes a story passed from hand to hand, season to season. What Quiet Luxury Is — and Is Not Quiet luxury is: Natural materials  that age gracefully Craftsmanship that speaks through detail Emotion  that you can feel, not flaunt Design  that respects space and silence Longevity that connects generations Quiet luxury is not: A trend An Instagram aesthetic A sanitized minimalism A performance of wealth Viñas Genève and the Future of Discreet Elegance As we continue crafting our collections, Viñas Genève remains committed to this philosophy. Not louder. Not faster. But deeper. Each creation is an offering, not just of beauty, but of peace. Not just of design, but of presence. Because in 2025, the most luxurious thing we can offer is not just a product . It ’s a moment of stillness and the quiet joy of feeling at home.

In the first light of morning, when sunlight filters through a linen curtain onto the smooth grain of oak floors, a certain silence settles. It’s not emptiness. It’s presence. It’s the spirit of Japandi luxury: a way of living that values calm, tactility, and curated beauty. Japandi is often described as a blend of Japanese and Scandinavian design; but done well, it transcends fusion. It is about  alignment : Two cultures shaped by restraint, craft, and reverence for materials. This article goes deeper into the why, the how, and the feel of creating a Japandi luxury apartment. “Silence is not the absence of something but the presence of everything.” — Gordon Hempton What is Japandi, Really? Japandi is not a trend. It is a philosophy of space, light, and material. At its heart, Japandi unites: Japanese principles : respect for nature, wabi-sabi imperfection, function as poetry. Scandinavian principles : craftsmanship, comfort, humility in materials. It is minimalism with soul. Viñas Genève's approach to Japandi is not aesthetic copying; it is emotional alignment . Material, silence, and space guide the design. What Japandi Is Not Japandi vs. Wabi-Sabi:  Wabi-sabi celebrates impermanence and the beauty of wear. Japandi values simplicity too, but leans into permanence creating spaces meant to last. Japandi vs. Muji:  Muji leans into anonymous functionality. Japandi cultivates emotional connection with fewer, meaningful objects. “The emptiness of a room is what allows it to be filled.” — Traditional Japanese Saying What Makes Japandi Style "Luxury"? Luxury in Japandi is not driven by price. It is expressed in: Materials:  cashmere, oak, clay, wool, stone Intentionality:  every object chosen with care Permanence:  investment in pieces meant to age beautifully Luxury lives in the edit, in the courage to leave space. “Wood warms you three times: when you cut it, when you stack it, and when you burn it.” — Scandinavian Saying Core Elements of a Japandi Apartment Flow:  Rooms should breathe. Layouts favor open sightlines. Light:  Morning light is treated as a design material. Materiality:  Hard (stone, wood) meets soft (wool, linen). Furniture:  Sculptural but human-scale. Low seating. Textural surfaces. Emptiness isn't the enemy. It is an active presence, a place where the soul rests. Quiet accents, pure textiles and raw materials Quiet Accents: Throws, Textiles, and Ritual Objects Textiles hold the room together—but quietly. A single luxury throw, such as those crafted by Viñas Genève, brings: Tactile anchors  in neutral spaces Cultural depth  (designed in Geneva and woven with wool from Lanificio Zegna, where mastery of wool and cashwool is generational) A visual pause : a soft fold of texture against stone or oak A Japandi luxury space doesn’t shout. It whispers in wool, linen, and hand-thrown clay. “Simplicity is the ultimate sophistication.” — Leonardo da Vinci The Japandi Palette: Colors and Textures Color in Japandi is about whispering, not announcing. Neutrals:  sand, mist, charcoal, chalk, soft blush Materials:  brushed wool, coarse linen, rough clay, oiled oak Textures:  Variations of matte, nubby, woven, weathered Tone-on-tone layering builds emotional depth without visual noise . How to Japandi Your Apartment: 3 Steps 1 – Subtract first. Remove excess visual and physical noise. 2 – Choose intention. Every item should earn its presence—through material, meaning, or memory. 3– Curate silence. Light, texture, and empty space become your co-designers. “The earth gives enough to satisfy every man's need, but not every man's greed.” — Traditional Scandinavian Saying Designers to Know if You Love Japandi Luxury Karimoku Case Designers Karimoku Case — sculptural minimalism, Japanese woods Studio Giancarlo Valle — fluid, serene compositions Frama Copenhagen — elemental interiors, muted palettes Tekla Fabrics — tactile purity in textiles Viñas Genève — quiet cultural luxury in throws Each of these designers' work embodies a restraint that feels emotionally alive. Is Japandi Style Expensive? True Japandi is not about cost: it is about choice. Expensive  Japandi exists when you invest in heirloom-quality items. Accessible  Japandi exists when you embrace "less, but better." Viñas Genève offers an example: objects crafted for permanence, not trends . The Cortina Throw from Viñas Genève's exclusive collection Le Plaid des Montagnes “Empty pockets never held anyone back. Only empty heads and empty hearts can do that.” — Scandinavian Saying Japandi luxury is not a style to decorate with. It is a way to inhabit space with awareness, humility, and warmth. It invites us to slow down , to touch textures , to find silence , and to understand that true luxury is simply the absence of excess .

The subtle tension between heritage and modernity Some cities move quickly, always pushing forward. And then there is London, moving to its own rhythm. A city where centuries live alongside tomorrow’s ideas. Where elegance never needs to raise its voice. Where contradictions don’t cancel each other out, they dance. This unique spirit inspired The London Edition of Le Plaid des Villes, a luxury urban throw blanket woven with the quiet strength of an extraordinary city. It doesn’t aim to seduce. It doesn’t try to shine. And yet, it leaves a lasting impression. London holds its breath: the inspiration behind the throw To create The London Edition of Le Plaid des Villes, we avoided the obvious. No red buses. No tea-time clichés. Not even the rain. Instead, we listened to the city’s mood. Its silence. Its weight. Its impeccable stillness beneath the bustle. London has nothing to prove. It carries centuries of dignity in the curve of a doorknob, the layout of a Georgian square, the quiet rustle of a newspaper on a station bench. These are the details that shaped our palette, our textures, our rhythm, turning textile into a design-led interior accessory. Personal note: between punk and palaces I’ve always loved London. Not only for what it is but for what it allows. A blend of modernity and English traditionalism suspended in time. A city where monarchy continues its rituals with precision, while a man in neon leather reads Proust in a café nearby. There’s a certain British composure that polite restraint, that apparent calm, that conceals a deep tolerance. In London, everyone seems to belong without needing permission. And then there’s that dry, sharp wit that whispers: “The world is absurd. Might as well dress well and carry on.” What inspires me is that Monty Python energy, that cultivated absurdity, that elegant irreverence. London doesn’t flaunt its soul. But once you see it, you never forget it. The colour of fog and iron London is not a city of bright colours. It’s not Rome. It’s not Barcelona. Its beauty lies in nuance, in shadow, in texture. In the way light softens through mist. The London Edition of Le Plaid des Villes  translates that subtlety into textile. It invites a closer look: Cool greys , like slate rooftops softened by rain Off-whites evoking fog over stone Dusty blue-greys , discreet and elegant, like the morning light on the Thames A chromatic silence neither cold nor bright, but quietly sophisticated. Places that whisper If this throw carries something of London in its weave, it’s because the city offers places that aren’t destinations but atmospheres.They don’t dazzle. They suggest. A quiet afternoon in the cloisters of Westminster Abbey, where coloured light rests gently on stone. A walk through Bloomsbury, past ivy-wrapped railings and the scent of books.A solitary cup at the British Museum, tucked into the hushed expanse of the Great Court. Even the chime of a teacup at Fortnum & Mason, a lone bench in St. James’s Park, or the worn wood of a pub in Hampstead, each of these holds something of the throw’s spirit. They’re not meant to be seen. They’re meant to be felt. To extend the murmur Some pieces speak quietly but they reach deep. The London Edition throw blanket, like a true high-end throw inspired by London, reflects a way of being: rooted, composed, and quietly bold. Think of it as a London moodboard for home: iron greys, architectural rhythm, textile softness. Discover what makes the difference, when textile becomes a language.

There are cities where one arrives. And there are cities where one returns. Rome is neither a beginning nor an end. It exists beside time. It does not unfold, it accumulates. With each visit, it offers a slightly altered version of itself, not because the city has changed, but because we have. To walk in Rome is not to follow a path, but to inhabit a palimpsest. Every street is a margin note. Every piazza a dialogue between centuries. The sound of heels on cobblestones, the hush of light filtered through pine trees, the slow, deliberate drift of morning through shuttered windows, all of it feels unhurried, suspended A City of Stillness in Movement Despite its motorini and its voices, Rome retains something meditative. Not inert. Not frozen. But composed. As if each moment is framed by something older than memory. You turn a corner, and suddenly the past confronts you, not as nostalgia, but as architecture. Columns without roofs. Paintings without names. Fountains still laughing. It is a place where contradiction cohabits: grandeur and modesty, spectacle and silence, the sacred and the mundane. The design of our Rome Edition luxury throw did not begin with a moodboard. It began with a pause. With the space before speaking. We remembered the colours seen from above the Gianicolo at dusk: stone warmed to sienna, rooftops brushed with gold, ivy climbing over ancient plaster. The tones are not descriptive. They are atmospheric. The Weight of Light, the Whisper of Material There is a sensuality to Roman texture. Not the polished kind, but the kind that reveals itself only when touched slowly. The faded velvets of a theatre seat, the worn curve of a marble step, the cool linen of a curtain swaying in a private chapel. These sensations informed our palette, our weight, our weave. In Rome, material is memory. Even water has texture here. From the slap of the Tiber against its banks to the trickle of a hidden fountain in Trastevere, it is not decorative. It speaks. It remains. We tried to listen. Not just to what Rome shows, but to what it withholds. Personal Fragment: Before the City Woke I remember a morning when we were allowed into the Vatican before dawn. No one. No echoes yet. Just the faint hum of anticipation. We crossed the courtyard of the Belvedere under a still sky and stepped into the long passage toward the Sistine Chapel. A corridor of 120 metres. One by one, the lights came on. First darkness. Then colour. Then silence again, somehow deeper. I recall the way the air changed, how the light made the dust feel sacred. Not awe in the theatrical sense, but in the private way something beautiful disarms you. As if you were suddenly in dialogue with time itself. It wasn’t about majesty. It was about presence. Why Rome Resonates Differently Rome doesn’t speak to the same part of us as New York or Tokyo. It doesn’t pulse. It leans. Its beauty doesn’t perform. It waits. The grandeur of the Forum is not in its size, but in its patience. The Pantheon doesn’t ask to be admired. It simply opens. And in that stillness, something happens. We understand, perhaps unconsciously, that refinement lies not in adding, but in preserving. Not in shouting, but in allowing room for quiet. Design That Holds Rather Than Explains Le Plaid des Villes inspired by Rome does not attempt to tell Rome’s story. That would be futile. It suggests an atmosphere. A feeling. The faded blush of stucco at noon. The weight of air before a summer storm. The dryness of a sun-warmed stone wall. It was important that our piece feel neither ancient nor modern. But continuous. As Rome is. We worked with restraint. With tact. With time. A weave that remembers more than it says. For us, this is the only way to honour a city like this, not to recreate, but to accompany. Rome, too, does not try to convince. To Those Who Know This Rome-inspired luxury throw is not meant to be understood instantly. It is for the one who has walked Rome not with a map, but with instinct. Who knows the difference between ruins and remnants. Who has tasted carciofi not for their flavour, but for the slowness they required. Who has felt the sweetness of time passing, and of things not changing. Rome is not a city for the hurried. Nor is this throw for those who rush. A Quiet Object of Place As with all our Editions, the Rome Edition throw is a refined textile memory. Not of monuments, but of moments. Not a souvenir, but a fragment of sensation. It folds not only fabric, but temperature, mood, and silence. Rome gave us its textures through gestures, not declarations. So we give this piece not as a statement, but as a presence. There are cities you visit. And there are cities you carry.

Venice is more than a destination. It is a sensation, of light on stone, of silence over water, of craftsmanship suspended in time. When imagining this edition of Le Plaid des Villes, we didn’t aim to portray the city but to evoke its atmosphere. This blog traces that inspiration: the colours, textures, and impressions that linger long after the journey ends. A throw blanket inspired by Venice, not as an object, but as an experience. Venice, Whispered into Fabric Venice doesn’t proclaim. Even at carnival, draped in velvet and gold, it murmurs. Built on water and silence, it suggests more than it shows. You do not enter Venice, you tune into it. At Viñas Genève, we believe in discretion, in nuance, in textiles that speak in low tones. Venice gave us a language we already knew. This edition of Le Plaid des Villes is not a souvenir. It is a pause. A way of holding a city's hush in your hands. A Venice-inspired textile for those who understand atmosphere over display. The Beauty That Lingers Nothing in Venice is frontal. It turns. It leans. It peels. Beauty is layered, worn, and never quite complete. Walls flake in dusty ochres and washed browns. Grey hovers like morning haze. The colours feel lived-in, not applied. Light is everything. It does not impose; it grazes. Morning glows gold on stone. Afternoon stretches into silver. Evening softens everything. The palette we chose for this luxury interior throw reflects this quiet poetry, a soft harmony of beige, brown, and grey. Venice teaches us to look slowly. It appears gradually in a quiet courtyard, in the angle of a column, in a colour you didn’t expect. It waits. Echoes and Silence Venice isn’t silent. But the sounds are sparse and measured. A wooden oar dipping into the lagoon. Church bells muted by mist. A spoon swirling in porcelain. A pigeon rising from a step. One of my strongest memories is in Piazza San Marco. The organ began to play. The pigeons rose, tracing spirals above the domes. The moment was brief. The sensation, lasting. It was silence framed by sound : a gesture, not a spectacle. We sought to capture this stillness in Le Plaid des Villes. Venice isn’t silent. It simply gives silence more space. The Hands of the City In Murano, I once watched a man shape molten glass. No words, just concentration, rhythm, and breath. The fire, the gesture, the waiting. It reminded me of weaving. Of the way a hand can hold knowledge. At Viñas Genève, the hand guides the work. Our Venice-inspired textile is not a technical object. It is a woven reflection of place, light, and restraint. A slow, deliberate creation made for interiors where softness matters. What draws us to Venice is not what it shows, but what it shares. The way it trusts the hand. The way it leaves room for imperfection. The Colour of Memory We didn’t want to mimic Venice. We wanted to remember it. Soft greys like early fog. Warm beige like plaster faded by sun. Brown like salt-worn wood. These are not colours of display. These are Venetian tones in home decor, grounded, quiet, and true. This edition of Le Plaid des Villes is our way of allowing this memory to continue, gently. A soft throw for interior design, created not for the eye alone, but for the hand. Venice as Gesture, Not Imitation This throw blanket inspired by Venice does not replicate the city. It gestures toward it. With softness. With discretion. It folds light, silence, and structure into one presence. Like the city itself, it suggests more than it shows. A luxury interior throw that feels lived-in from the start. A Place You Carry Objects retain atmosphere. Le Plaid des Villes doesn’t tell you about Venice. It brings you back to a feeling, even if you’ve never been. It belongs with you, quietly. A soft throw for interior design that holds a city in its folds. Some cities cling to you like noise. Venice disappears into you like breath. To Those Who Know We don’t design to impress. We design to accompany. The Venice Edition is for those who know that beauty is rarely obvious. That presence is never loud. It’s for the quiet collector. For the observer. For those who listen. A Venice-inspired textile, not for show, but for continuity. If you’d like to explore how places can become textures, and how a city’s silence can live in a textile, step into the story behind Le Plaid des Villes   here .